NTCC Project Report Sem. 3

AMITY COLLEGE OF
OMMERCE AND FINANCE

(ACCF)
AMITY UNIVERSITY, NOIDA,
UTTAR PRADESH
PROJECT REPORT
ON
INDUSTRY ANALYSIS OF MARUTI SUZUKI INDIA LTD
(AUTOMOBILE INDUSTRY)
A report submitted in partial fulfilment of the requirement for the
bachelor in commerce course (2017-2020) of amity university
Submitted to submitted by
MR. ATUL KUMAR PRASHANT SHARMA
(Faculty Guide) A3104617010
B.COM (HONS)
Professor-academics. (2017-2020)
CERTIFICATE
This is to certify that I, Mr. PRASHANT SHARMA, a

student of B.com (hons) 2017-2020, amity college of
commerce and finance, Noida has worked under the
able guidance and supervision of MR. ATUL
KUMAR, designation faculty guide.
This project report has the requisite standard for
the partial fulfilment the under graduate degree in
bachelor of commerce. To the best of my
knowledge no part of this report has been
reproduced from any other report and the contents
are based on original research.
SIGNATURE
MR. ATUL KUMAR
(Faculty guide)
AKNOWLEDGEMENT
I express my sincere gratitude to my faculty guide DR.

ATUL KUMAR, for his able guidance, continuous
support and cooperation throughout my project,
without which the present work would not have
been possible. My endeavor stands incomplete
without dedicating my gratitude to him, he has
contributed a lot towards successful completion of
my project work.
I would also like to express my gratitude to my NTCC
group for their unending support , and tireless effort
that kept me motivated throughout the completion
of project.
Your Sincerely
PRASHANT SHARMA
B.COM (HONS)
OVERVIEW OF
MARUTI SUZUKI
INDIA LIMITED
MARUTI SUZUKI WORLD
Autos are what Maruti Suzuki assembles. Encounters

are what it makes.
Encounters fuelled by advancements, ground breaking,
and a promise to convey the simple best to Indian
streets. From the day the famous Maruti 800 was
propelled in 1983, the organization has been leading an
upset of progress. Turning a whole nation's requirement
for driving, into its adoration for driving.
Be that as it may, tastes and requests continue

developing with each new age of Indians. This has not
been taken a gander at by Maruti Suzuki as a test, yet as
a motivation to go past customary limits of auto making.
Implanting outline and innovation is one such advance it
has taken to make its autos meet new age desires easily.
Today, Maruti Suzuki India ltd. has its eyes set solidly on
the potential outcomes of tomorrow. Furthermore,
everyone is welcomed on this excursion.
• From Prime Ministers to common man Maruti Suzuki cars
has seen it all . Top most delegates people of utmost
importance to our nation has trusted the quality of
Maruti cars .
• In 1982, a licence & Joint Venture Agreement (JVA) was
signed between Maruti Udyog Ltd, and Suzuki of Japan. At
first, Maruti Suzuki was mainly an importer of cars. In
India's closed market, Maruti received the right to import
40,000 fully built-up Suzukis in the first two years, and
even after that the early goal was to use only 33%
indigenous parts. This upset the local manufacturers
considerably. There were also some concerns that the
Indian market was too small to absorb the comparatively
large production planned by Maruti Suzuki, with the
government even considering adjusting the petrol tax and
lowering the excise duty in order to boost sales.[16]
Finally, in 1983, the Maruti 800 was released. This 796 cc
hatchback was based on the SS80 Suzuki Alto and was
India’s first affordable car. Initial product plan was 40%
saloons, and 60% Maruti Van.[16] Local production
commenced in December 1983.[17] In 1984, the Maruti
Van with the same three-cylinder engine as the 800 was
released and the installed capacity of the plant in
Gurgaon reached 40,000 units.
• As of 2018 Maruti Suzuki India ltd. holds a share of 52%
in passenger car market which is quite rare to see in any
developing nation specially India which hosts a large
number of manufacturing units all competing for their
part of sweet.
• They are invinsible in small car segment their entry level
hatchbacks the ever so popular Alto and Wagor R in till
June 2017-18 alone has seen 103510 buyers this is a
huge no. considering the fact that its closest rivals like
Hyundai Eon and Renault Kwid are selling merely half of
this no.
• MSIL is peresnt in following passenger vehicles
segments :
• Mini- Alto , Wagon R
• Compact-Swift , Baleno,Ignis,Dzire, Celerio
• Mid size – Ciaz
• Utility vehicles – Vitara Brezza , Ertiga, S cross , gypsy
• Vans – Omni , Eeco
Apart from passenger vehicles they also make a light
commercial vehicle namely ‘Super Carry’.
SWOT
ANALYSIS OF
Maruti Suzuki
India ltd.
SWOT analysis is a framework used
to evaluate a company's
competitive position by identifying
its strengths, weaknesses,
opportunities and threats.
Specifically, SWOT analysis is a
foundational assessment model
that measures what an organization
can and cannot do, and its potential
opportunities and threats.
AN OVERVIEW ON
PETER ENGLAND
Peter England carved its beginnings in the last
50% of the nineteenth century, when the
establishment for a five-story building was laid in
Londonderry, Ireland, in the late spring of 1885.
By the turn of the century, the British war service
submitted a request with Peter England to equip
the troops being sent to battle in the Boer War.
This denoted a defining moment ever of brand.
The request implied that the most noteworthy
quality clothing must be conveyed at a decent
value, a test that Peter England met exceptionally
well. Accused of the respectable obligation of
equipping British troops for the fight to come,
Peter England was conceived, wearing the
warriors in the best khaki. From that point
forward, Peter England's fame has filled parts of
dress history, by offering fantastic quality at true
blue costs. Today, Peter England is the biggest
menswear mark in India with more than 10
million articles of clothing in deals.
• Mission and vision of the brand: The brand's vision is to
end up the most adored attire brand of India offering
garments and embellishments of unmatched esteem, to
enable youthful purchasers to understand their
maximum capacity. Its center qualities lie in its objective
to be its customers' favored decision while being the
nation's most trusted and additionally the most
energizing brand to be available in the retail part.
• The brand's USP: Peter England, particularly PE Jeans, is
envisioned and based on three fundamental methods of
insight: maintainability, combination and mold. Diminish
England sharpens mold and brings out a feeling that
really symbolizes the brand as most energizing and also
most trusted among purchasers in the readymade
clothing classification.
• Item arrangement: It give its clients a different
accumulation alongside one of a kind advancements.
Supporting the idea of 'Youthful Formals' — shrewd and
beautiful formalwear for young fellows in the early long
stretches of their vocation — Peter England has
gathering that includes a different scope of casuals,
semi-formals, wedding and ethnicwear (suits and
overcoats, and partywear) among different others.
Moreover, Peter England's Elite and Elite Sport gathering
is a range that radiates certainty and specialist and is
intended for the smooth and the modern.
SWOT ANALYSIS ON
MARUTI SUZUKI INDIA LTD.
• SWOT examination is a system used to assess an

organization's focused position by recognizing its
qualities, shortcomings, openings and dangers. In
particular, SWOT investigation is a primary
evaluation show that estimates what an
association can and can't do, and its potential
chances and dangers.
• SWOT stands for :
S – Strength
W- Weakness
O- opportunities
T- Threads
STRENGTHS OF MARUTI SUZUKI INDIA LIMITED
MARKET SHARE : MSIL has a passenger market share

of 52.52 in quarter 1 of ongoing fiscal as per economic
times report which means they are simply invincible in
this segment .
LARGEST NETWORK OF DEALERS : MSIL has the largest
network of dealers with 3200 exclusive dealers and
service stations .
PREMIUM EXPERIENCE THROUGH NEXA- In 2015 MSIL
decided to open its new retail chains called NEXA for
providing premium experience to its customers.
STRONG BRAND PORTFOLIO- There are around 15
vehicles in Maruti Product portfolio. Has good product
lines with good value for money products.
BRAND VALUE – Over the years the brand value of
MSIL has sky rocketed customers trust them blindly
and MSIL provides them peace of mind they are the
segment leaders in almost all categories in passenger
car market.
WEAKNESS
A. One of the key weakness of HCL is that it has lost
projects in continuation like recently BFSI
cuts projects.
B.HCL has always a weakness in TIER1 sectors .
C. Total asset turnover is one of the weakness of
HCL as they has always failed to materialize its
assets in right direction.
D. Lack of innovation and distribution network
especially in case of laptops has reflected HCL’s
weakness.
OPPORTUNITIE
S
• A. Acquisitions:-HCL has already done 3 major
acquisitions like Liberta . This enables them to
expand and create opportunity for them to wide
there spectrum
• .B. Key opportunities lies in the countries like
Eastern Europe and APAC(Asia-Pacific Region).
• C. Mid Market segment is the opportunity area as
againstfortune200 companies.
• D. Opportunity of doing better on return on equity
from 21.42% by beating Satyam (26.08%)
• E. Increasing its market share from 9.8% vs 19.7%
(HP)
THREATS
• A. One of key threat for HCL and the industry as a
whole is the ban of outsourcing from India due
to new regulations from U.S
• B. Dip in quarterly Sales by 5% can lead to loss of
market share and product depreciation.
• C. Small Players and manufactures are trying to
enter into the segment where they can provide
much cheaper products then HCL which will be a
rising competition for HCl to stand.

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AMITY COLLEGE OF

OMMERCE AND FINANCE

This is to certify that I, Mr. PRASHANT SHARMA, a

I express my sincere gratitude to my faculty guide DR.

Autos are what Maruti Suzuki assembles. Encounters

Be that as it may, tastes and requests continue

• SWOT examination is a system used to assess an

MARKET SHARE : MSIL has a passenger market share

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