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    Presentation1 Airtel

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    Ruchika Jain
    Airtel provides a wide range of mobile, broadband, TV, and business services across 20 countries. It has the largest customer base in India of over 358 million customers. Airtel follows competitive pricing strategies and offers flexible plans and combo offers to attract and retain customers. It has an extensive distribution network across India using retail stores, convenient stores, and partnerships to ensure widespread access to its services. Airtel engages in large promotional campaigns using celebrities, community events, and social media to build its brand.

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    Presentation1 Airtel

    Uploaded by

    Ruchika Jain
    290 views11 pages
    Airtel provides a wide range of mobile, broadband, TV, and business services across 20 countries. It has the largest customer base in India of over 358 million customers. Airtel follows competitive pricing strategies and offers flexible plans and combo offers to attract and retain customers. It has an extensive distribution network across India using retail stores, convenient stores, and partnerships to ensure widespread access to its services. Airtel engages in large promotional campaigns using celebrities, community events, and social media to build its brand.

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    Airtel provides a wide range of mobile, broadband, TV, and business services across 20 countries. It has the largest customer base in India of over 358 million customers. Airtel follows competitive pricing strategies and offers flexible plans and combo offers to attract and retain customers. It has an extensive distribution network across India using retail stores, convenient stores, and partnerships to ensure widespread access to its services. Airtel engages in large promotional campaigns using celebrities, community events, and social media to build its brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    290 views11 pages

    Presentation1 Airtel

    Uploaded by

    Ruchika Jain
    Airtel provides a wide range of mobile, broadband, TV, and business services across 20 countries. It has the largest customer base in India of over 358 million customers. Airtel follows competitive pricing strategies and offers flexible plans and combo offers to attract and retain customers. It has an extensive distribution network across India using retail stores, convenient stores, and partnerships to ensure widespread access to its services. Airtel engages in large promotional campaigns using celebrities, community events, and social media to build its brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    7 PS OF AIRTEL

    PRODUCT
    Airtel provides a wide variety of services in the field of telecom. The
    summary of the products in the marketing mix of Airtel are described
    as below:
    .Mobile Services: Airtel provides both voice and data service to its
    customers. Currently Airtel has got the largest customer base in India
    crossing over 358 million. Airtel was the first one to provide 4G
    services in India. Also Airtel provides a variety of low cost plans for its
    voice and data services. Airtel mobile service can be classified into:
    • Prepaid service eg. Recharge offers , roaming packs, etc.
    • Postpaid service eg. Bill payment, My Plan, Roaming plans, other
    special offers etc.
    • Other value added service eg. SMS, MMS, Hello tunes, Airtel
    Money, Airtel Live, 2G 3G 4G internet, voice mail, DND services etc.
    • Telemedia Services: Airtel provides broadband services across
    87 cities in India. Some of the products offered are 4G homes
    internet service, broadband internet connection, Dongels and
    routers for 4G and 3G services.
    • Digital TV services: Airtel TV provides over 540 HD channels
    with superior picture quality. Airtel Digital TV+ setup box also
    allows user to record TV programs that can be watched later.
    • Airtel business: Airtel provides variety of Information and
    communication Technology services like data centre, network
    integration, tower infrastructure service to other business,
    government and carrier customers.
    PRICE
    Airtel follows a competitive pricing strategy because of the huge
    competition in telecom segment in India from competitors like Reliance
    Jio, Vodafone etc. The pricing strategies of all telecom companies are
    monitored by Telecom Regulation Authority of India to ensure fair
    prices are being charged to all customers. Hence, despite regulation,
    the most important aspect in the pricing strategy in the marketing mix
    of Airtel is based on competitive pricing strategy. Airtel provides
    flexibility to its customer to choose and customize their plan according
    to their preference and pay tariff according to chosen pack (eg. MyPlan
    service to customer to choose their plan and pay price accordingly). The
    aim of Airtel’s pricing strategy is customer retention by providing them
    with combo offers to boost revenue. Airtel pricing strategies in
    broadband segment is also of very low cost and attracts huge customer
    base to avail affordable plans. Airtel offers its basic product like call,
    data, SMS and other value added services at a cheap rate
    PLACE
    • Airtel sells its service through distributers and retailers, which
    form the basis of place strategy in the marketing mix of Airtel.
    Airtel has got a wide distribution network which spans across
    20 countries. Airtel’s intensive distribution network enables it
    to cover the remotest area. Airtel uses retail stores,
    convenient stores, roadside stalls etc to make its service
    available to customers. Airtel makes its service available
    through businesses like paan shops, chemist’s shops, groceries
    shops etc.
    PROMOTION
    Airtel is an established and well known brand in telecom sector. Airtel
    organizes a strong promotional campaigns for its services utilizing all
    media channels from TV, print, events, social media etc. Hence the
    promotion strategy in the marketing mix of Airtel is extremely
    comprehensive i.e. they do a 360 branding. Airtel has used all the big
    celebrities to endorse their services like Shahrukh Khan, AR Rehman,
    Sachin Tendulkar, Vidya Balan etc. Airtel has also organized some
    famous marketing campaigns to target youth audience and build its
    brand like ‘Har Ek friend Zaroori hota he’ and ‘Jo Tera Hain Wo Mera
    Hain’. Airtel also sponsors various events like Cricket matches, Grand
    Prix etc and organized events like Airtel Delhi Half Marathon etc under
    their community development programme and brand promotion.
    Airtel has also got a good presence on social media like Facebook,
    Twitter etc. Which it uses for its service promotion and solve queries
    of customers. Airtel also engages in public relations like Education
    campaigns, girls child awareness campaigns etc.
    PEOPLE
    • Airtel focuses on ‘Win with people’ approach for its effective
    business strategy. Airtel has got an employee base of 18179
    with a commendable employee engagement score of 79%.
    Airtel invests heavily in the training and development of the
    skills of its employees. In 2016, Airtel invested 168 million to
    nurture talent within its organization and build high
    performance culture. The people strategy in the marketing
    mix of Airtel focuses on hiring the right talent, training them
    and rewarding them. Airtel also promotes gender diversity in
    its organization by promoting women friendly working
    policies. Airtel promotes itself as a learning organization
    where all employees follow a learning development plan
    based on their career aspiration. Airtel also gives rewards and
    recognition to indentify and retain talent within organization.
    PROCESS
    • Airtel process for providing service to its customer is very easy and
    streamlined. Airtel process focuses on providing a reliable and
    responsive service to its customers. To get a plan or new connection
    the customers can directly go to any Airtel’s service centres or
    contact the support service to activate/deactivate a plan. Airtel’s
    customer can get their queries resolved 24*7 by contacting the
    customer support number from anywhere across India. Airtel also
    opened India’s first Open network initiative under Project Leap that
    displays network strength across India. This transparent policy
    allows customer to check network strength and coverage and report
    any issue easily. Airtel also allow its customer easily to identify
    various plans and pick the most suitable plan. Airtel customers are
    free to evaluate the services and then can carry on or switch to a
    different brand using number portability. Airtel focuses on delivering
    optimal services without loss of quality through their commitment
    towards its customers.
    PHYSICAL EVIDENCE
    • Airtel retail outlet and relationship centres serves as a service
    point to its customers. The Company-Owned-Company-
    Operated Airtel stores try to serve its customer in the best
    possible way by providing a one stop solution for all customer
    needs like instant connection, dongle and broadband
    connection etc. These stores provide a superior customer
    experience with excellent look and feel of all the outlets and
    convenient location within any city. Airtel products like sim
    card cover and recharge vouchers are beautifully designed to
    appeal to the customer. Airtel provides its digital TV services
    through its set top boxes which are easy to configure and use.
    All these products acts as a differentiating factor for Airtel
    service marketing. Hence, all these help in summarizing the
    marketing mix of Airtel.

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