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    Production Planning: By, Geet H.Sahani Kalpesh Rathod Pranav Puri Sanad Sarwagi Yash Roongta Rohit Ramchandran

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    Production Planning: By, Geet H.Sahani Kalpesh Rathod Pranav Puri Sanad Sarwagi Yash Roongta Rohit Ramchandran

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    Kalpesh Rathod
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    15 views11 pages

    Production Planning: By, Geet H.Sahani Kalpesh Rathod Pranav Puri Sanad Sarwagi Yash Roongta Rohit Ramchandran

    Uploaded by

    Kalpesh Rathod

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Production Planning

    By,
    Geet H.Sahani
    Kalpesh Rathod
    Pranav Puri
    Sanad Sarwagi
    Yash Roongta
    Rohit Ramchandran
    What is a PRODUCT ?
    “A Product is anything that can be offered to a market for
    attention, acquisition, use or consumption and that might satisfy
    a want or a need.”

    In short,

    A Product is something sold by an enterprise to its


    customers.
    Three Levels Of PRODUCTION
    Augmented
    Installation Product

    Packaging Brand name

    After
    Delivery &
    Core Designs Sales
    Credit Features
    Benefit or Services
    Service

    Quantity Level
    Actual Product

    Warranty Core
    Products
    Major Functions Involved in Product Planning

    Marketing

    Consumer
    Market
    System

    Sales
    Classification Of PRODUCTS
    CONSUMER PRODUCTS INDUSTRIAL GOODS
    • Products used by household • They are classified in 5
    consumers.
    • It is classified in 4 parts:
    types:
    1.Convenience goods: Food Products, 1. Raw material.
    over the counter medicines, 2. Fabricating Parts.
    batteries.
    2.Shopping goods: furniture, 3. Installations.
    fashionable garments. 4. Accessory Equipments.
    3.Speciality goods: All consumer goods
    having strong brand preferences 5. Operating Supplies.
    4.Insought goods: New products, about
    which the consumer is unaware.
    Steps For Identifying The PRODUCTS For
    Manufacturing

    • Market Analysis
    • Competitive Priorities
    • Selecting Competitive Priorities
    • Developing The Competitive
    Priorities
    What is Product Planning ?
    1.Product Planning means searching ideas for a new product , converting
    them into intangible goods and introduce new products to the market.

    2.Involves formulation of products strategies and policies.


    3.Involves improvement in existing products as well as dropping
    unprofitable products.

    4.It includes Product design and Engineering.

    In short,
    Product Planning includes all activities starting from the concept of
    product ideas and ending up With full scale production and
    introduction of the product in the target market.
    Objectives Of PRODUCT PLANNING
    • Facilitate profitability &
    growth to business.
    • To achieve consumer
    satisfaction and to change
    according to it.
    • To face competitive
    pressures and to diversify it.
    • Minimize cost of production
    and maximize sales.
    Classification Of Objectives
    IMMEDIATE OBJECTIVES ULTIMATE OBJECTIVES
    • Immediate satisfaction of • Create favorable products
    consumers needs. and Brand Image.
    • Better utilization of • Diversify business risks.
    available resources. • Increase turnover.
    • Replacing old products with • Be the product leader by
    new one’s “Product Innovation”.
    • Utilizing surplus capacity. • Creation of brand loyal
    customers.
    • Position the product in
    customers mind.
    Need Of PRODUCT PLANNING
    • Innovation
    • Product Differentiation
    • Profits & Market Share
    • Consumer Satisfaction
    • Values In the process of production

    Thus, a guideline for


    management is to “Innovate Or
    Perish”…..
    Thank You

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