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COLLECTION OF DATA

COLLECTION OF DATA
 THROUGH QUESTIONNAIRE
 THROUGH SCHEDULE
COLLECTION OF DATA
THROUGH
 QUESTIONNAIRE
 A research instrument
consisting of a series of
questions and other prompts for
the purpose of gathering
information from respondents.
 Invented by Sir Francis Galton
 Very popular in case of big
enquiries
Merits of the method :-

 Low cost involved even when


the universe is large
 Free from the bias of the
interviewer
 Respondents have adequate
time to answer
 Respondents can be reached
conveniently
 Large samples can be easily
used making results more
dependable.
Demerits of the method :-

 Low rate of return of the filled in


questionnaire.
 Can be used only when
respondents are educated and
co-operating.
 The control over questionnaire
is lost once it is sent.
 Possibility of ambiguous replies
 Possibility of omission of replies
 Difficult to know whether
respondents are truly
representative
 Slowest of all methods

A pilot survey or study is


conducted for testing the
questionnaire.
Aspects for careful construction of
questionnaire :-
1. General form –
 It can either be structured or
unstructured.
 Structured are those which
have predetermined, definite
and concrete questions.
 Questions may be either
closed or open.
 A highly structured questionnaire is
one in which all the questions and
answers are specified and
respondents comments in own
words are held to minimum.
 In an unstructured questionnaire the
interviewer is provided with a general
guide on the type of information to
be obtained.
 Question formulation is his own
responsibility.
 In this method replies are taken in
respondents own words.
 Sometimes a tape recorder may be
used.
 Structured questionnaires are easy
to administer and relatively
inexpensive to analyse.
 But not useful when information
about certain attitude, reasons for
certain action and certain problem is
required.
 Unstructured questionnaire is
useful.
2. Question sequence –
 Proper sequence reduces
ambiguity among questions.
 Relation of 1 question to other
should be apparent to the
respondent.
 Easiest question should be put in
the beginning.
 Those questions play a key role
in influencing respondent’s
attitude.
 Those questions should arise
human interest.
 Relatively difficult questions
should be put at the end, so that
even if the respondents think of
neglecting those questions, adequate
information can be obtained already.
 Therefore questions should move
from general to more specific.
 Question sequence can be easily
determined in case of structured
questionnaire through pilot survey.
 Questions to be avoided as
opening questions
2. That put too great strain on a
person’s memory.
3. On personal character.
4. Related to personal wealth.
3. Question formulation and
wording –
 questions should be

3. Easily understood

4. Simple

5. Conform as much as possible


to the respondents way of
thinking.
 2 types of questions : open
ended and closed ended.
 In closed form respondents
have to select 1 alternative in a
set of alternatives.
 Drawback is ‘putting answers in
people’s mouth’.
 In open ended form, replies are
in respondents own words.
 Very effective when interest of
the researcher is exploration of
a process.
 Questions should not include
danger words, catch words or
words with emotional
connotations.
Essentials of a good
questionnaire:-
 Should be short and simple.
 Personal and intimate questions
should be left to the end.
 Technical terms and vague
expressions should be avoided.
 Control questions must be
included.
 Adequate space for answers
should be provided.
 Should contain provision for
indication of uncertainties.
 Brief directions should be there.
 Quality of the paper and its color
must be of good quality.
COLLECTION OF DATA
THROUGH SCHEDULES
 Enumerators should be
appointed.
 They go to the respondents with
schedules, put forward the
questions to the respondents
and record their replies.
 Enumerators should be well
trained.
 Very expensive method.
 Usually adopted in
investigations conducted by
governmental agencies and by
some big companies.
 Population census is conducted
through this method.

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