Business Ethics
Business Ethics
Business Ethics
ETHICAL ISSUE AT
GUCCI IN
SHENZHEN, CHINA Of Li wang and Robin Stanley
Snell
REPORTED BY:
GERALDINE R. MAQUINAY
• Gucci is a multinational company with over 270 directly operated stores worldwide,
serving customers of elite goods, and generating billions of dollars revenue per
year.
• It has an iconic, even noble, luxury brand image in the Greater China region, where
its revenue increased by 35.6% in the first half of year 2011.
• Gucci has expressed its intention to accelerate the process of opening stores on the
Chinese mainland.
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SUMMARY OF THE CASE STUDY
• Gucci came under fire after five former employees from its flagship store in
Shenzhen revealed information online about inhumane working conditions and
labor mistreatment in the company.
• The case study focused on events that took place in a Gucci flagship store located in
Shenzhen, China.
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SUMMARY OF THE CASE STUDY
• The authors analyzed why labor abuses (as exemplified in the Gucci case) are
allowed to occur and persist in foreign invested firms that are located in the
People’s Republic of China.
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ETHICAL ISSUES
INVOLVED
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ETHICAL ISSUES INVOLVED
Ethical Issues
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POSSIBLE
SOLUTIONS TO
THE PROBLEM
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POSIBLE SOLUTIONS TO THE PROBLEM
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ETHICAL ISSUE’S
IMPACT TO THE
BUSINESS
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ETHICAL ISSUE’S IMPACT TO THE BUSINESS
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REFERENCES
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REFERENCE
Wang, Li & Snell, Robin. (2012). A case study of ethical issue at
Gucci in Shenzhen, China. Asian Journal of Business Ethics. 2.
10.1007/s13520-012-0024-6.
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- Potter Stewart
THANK YOU