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    Comparative Study of BSNL and Aritel

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    diviprabhu
    The document compares and contrasts two major Indian telecommunications companies, Airtel and BSNL. It outlines their histories, operations, strengths, weaknesses, opportunities, threats, visions, missions, services provided, and highlights of differences. Airtel was established in 1985 as India's first private telecom provider, operating in 20 countries with over 357 million customers. BSNL is a public sector company incorporated in 2000 to provide telecom services across India except for two major cities. Key differences noted are that Airtel is a private company while BSNL is government-run, and BSNL has more rural coverage while Airtel focuses more on customer service.

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    Comparative Study of BSNL and Aritel

    Uploaded by

    diviprabhu
    241 views15 pages
    The document compares and contrasts two major Indian telecommunications companies, Airtel and BSNL. It outlines their histories, operations, strengths, weaknesses, opportunities, threats, visions, missions, services provided, and highlights of differences. Airtel was established in 1985 as India's first private telecom provider, operating in 20 countries with over 357 million customers. BSNL is a public sector company incorporated in 2000 to provide telecom services across India except for two major cities. Key differences noted are that Airtel is a private company while BSNL is government-run, and BSNL has more rural coverage while Airtel focuses more on customer service.

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    The document compares and contrasts two major Indian telecommunications companies, Airtel and BSNL. It outlines their histories, operations, strengths, weaknesses, opportunities, threats, visions, missions, services provided, and highlights of differences. Airtel was established in 1985 as India's first private telecom provider, operating in 20 countries with over 357 million customers. BSNL is a public sector company incorporated in 2000 to provide telecom services across India except for two major cities. Key differences noted are that Airtel is a private company while BSNL is government-run, and BSNL has more rural coverage while Airtel focuses more on customer service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    241 views15 pages

    Comparative Study of BSNL and Aritel

    Uploaded by

    diviprabhu
    The document compares and contrasts two major Indian telecommunications companies, Airtel and BSNL. It outlines their histories, operations, strengths, weaknesses, opportunities, threats, visions, missions, services provided, and highlights of differences. Airtel was established in 1985 as India's first private telecom provider, operating in 20 countries with over 357 million customers. BSNL is a public sector company incorporated in 2000 to provide telecom services across India except for two major cities. Key differences noted are that Airtel is a private company while BSNL is government-run, and BSNL has more rural coverage while Airtel focuses more on customer service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    PRESENTED BY

    TULASIMANI
    VIDYANANDA
    Today the telecommunication sector is
    very tough competition between various
    companies. Now a day’s
    telecommunication companies offering
    various plans or benefits to customers
    to outstand the competition in the
    market.
     Airtel was established in 1985
     Airtel comes to you from Bharathi Airtel limited,
    India’s largest integrated and the first private telecom
    services provider with a footprint in all the 23 telecom
    circle.
     Headquarter was in New Delhi
     It operate in 20 countries across South Asia, Africa
    and the channel islands.
     Airtel is the 3rd largest mobile telecommunication
    company
     Nearly 357 million customers across it’s operation
    at the end of march 2016s
    BSNL
     Bharat Sanchar Nigam limited is public sector
    telecommunication company
     It was incorporated in 2000
     Before 2000 it was as Department of
    telecommunication (DoT)
     It was foot prints through India except for the
    metropolitan cities of Mumbai and New Delhi which
    are manage by a Mahanagar telephone nigam (MTNL)
     BSNL is the world’s 7th largest telecommunications
    company
    SRENGTHS OPPORTUNITIES
    1. High Brand Equity 1. Strategic Partnership
    2. Extensive infrastructure 2. VAS
    3. Strategic Alliances 3. LTE
    4. Renowned Telecom
    company
    THREAT
    5. Strong network coverage
    1. Government Regulatory
    Frame work
    WEAKNES
    2. Competition
    1. Outsourced Operations
    3. MNP (Mobile number
    2. Venturing in to African
    operations portability)
    3. High Debt
    BSNL
    STRENGTHS
    1. Extensive infrastructure in remote area
    2. PAN India – reach
    3. Increasing market share
    4. Vast experience
    WEEKNESS
    1. Network capabilities
    2. Unproductive rural area
    3. Poor service image
    4. Unable to retain customer
    5. Poor marketing
    OPPORTUNITIES
    1. Strategic partnership
    2. Customer retention
    3. Improving upon intangible capabilities

    THREATS
    1. Government regulatory framework
    2. Competition
    3. MNP
    a
    VISION
     Supporting education of underprivileged children
    through Bharthi foundation to be a key trust area
     It’s vision is to enrich the lives of there customer
     Focus is to win customer for life by offering an
    exceptional experience
    VALUE
     Empowering people
     Being flexible
     Making it happen
    b
    VISION
     Be the leading telecom service provider in India
     Create customer focused organization with excellence in
    customer care, sales and marketing
    MISSION
     Generating values for all stakeholders, employees ,
    shareholders, vendors and business associates
     Becoming the trusted, preferred and admired telecom brand
     To explore international market for global presence
     Maximizing return on existing assets with sustained focus
    on profitability
     To provide world class telecom infrastructure to develop
    country’s economy
     Mobile-prepaid-postpaid
     Home phones-Fixed line- Fixed wireless phones
     Broadband and internet
    DSL
    CABLE
    Fiber – optic
    Satellite
    Wi-MAX
     Blackberry services
     Airtel Digital TV
     Internet Protocal television (IPTV)
    b
     Universal telecom service
     Cellular mobile telephone service
     Internet
     Intelligent network (IN)
     Code division multiple access (CDMA)
     Virtual private network (VPN)
     Premium rate services
     Wi- MAX
     HELP DESK
    Highlights
    d Gf
     Low coverage area  Wide coverage area
     High call rate  Low call rates
     Low customer base  High customer base
     Private player  Government player
     Aggressive sales promotion  Low sales promotion
    activities activities
     Less security  High security
     High clarity  Low clarity
    BSNL is the best service provider in Asia. BSNL provides world
    class State –of – art technology telecom services to it’s
    customers on demand at competitive prices world class
    telecom infrastructure in it’s area of operation and to
    contribute to the growth of the country’s economy.
    Airtel provides best customer services than the BSNL . So
    we can say that in spite so many competitors in the market Airtel
    is having a good position just because every time it tries it’s best
    to understand the need of it’s important customers. BSNL
    covers maximum rural area because it maintained by our
    govt whereas Airtel is Private company

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