Ahmad Akbar

In The Name of Allah, The Most
Beneficent, The Most Merciful

“Pak Banana Fiber Fabrics”
Group members(BBA Morning)
 M.Ahmad Akbar
 Saad Khan
 Kiran
 Mahnoor
 Ch Talha
 Usama Waheed
 Shaista
 M.Rafique
 Amir Raza
 Ashiq Hussain
Description of Venture
Pak Banana fabric is created using raw materials
which are generally discarded after a banana harvest. These
raw materials usually come in the form of fibers which are
taken from the stems of each banana and discarded from the
trees. These excess tree stocks are moved and are then cut
and processed into fibers which can be weaved together into
a solid fabric base
Business Profile
Pak Banana fabric is the first & finest banana fiber

fabrics manufactures in Pakistan which is 100% nature
product for healthy living. It emphases in providing the best
quality standards and making eco-friendly product . Our
greatest concern is human resources; mainly skilled women,
and material resources present in Thatta, Sindh. Its basic
focus is on using the banana fiber that is wasted 40% and
making eco-friendly products from it. Our major focus is on
making the fabrics by utilizing not too much skilled labors of
rural areas and using banana fiber which is wasted in our
country which was previously used as just animal feed or
wasted but has in it lots of hidden amazements and can help
enrich our economy as well. We are the only one in Pakistan
that make banana fiber fabrics.
1. Mission Statement
 “To be a succesful entrepreneur by promoting green and eco-friendly products”
2. Vision
 “Empowerment of rural youth by promoting natural and sustainable products”
3. Objectives
 To ensure landless youth, women can earn income and become independent
 To promote handcrafts
 To ensure demand of banana plantation owners
Product and Services
 Non-woven Fabrics
 Table mats
 Bed sheets
 Pillows
 Handicrafts
Plantation include following things
 Saplings
 Manures and Fertilizers
 Pesticides
 Labor
 Power
 Irrigation (tubwell)
 Sprinkler Irrigation
 Shed
 Farm Equipment
Initial raw materials
 200kg- 300kg Banana fibers
 Crushing time 4 hours
 Extraction of raw fiber by passing it to extractor equipment
 Pressing wet fiber threads and drying it with sunlight for
several hours
 Processing for conversion into fabrics by using traditional
weaving techniques
Acquiring Tools Necessary for Business
We must have to decide while making business plan
“Where we will purchase land for our business and
where will locate our factories”.
We also have to find out distributor that will distribute our
fabrics and we should try to build profitable relationship
with them because if they are satisfied then they will
spread positive word of mouth to our customers and will
try to sale our products.
We should also hire human resource for our business.
Human Resource Requirement
Staff Description Rate Qty

Manager 25000 1
Plant Manager 12000 2
Supervisors 8000 1
Labours 5000 20
Security guard 5000 2
Artisans 500 30
 Marketing Objective
 To create awareness in people to use ecofriendly fabrics
 To capture market share
 Marketing Strategies
 For our brand (fabrics) we use “BRAND STRATEGIES” for it. We also use “Market
development strategy” in our business plan. Moreover, we are opting product
strategy of “Low Cost” and “Innovation Focus” as per market requirement. It’s been a
new fabrics in Pakistan that ever launched from banana waste
 Strategic Consideration for Marketing
 After making business plan. We will set up plant and equipment and should hire
necessary workforce for it. When we will make fabrics then we should do promotion
for it just like we will do advertisement so that people will able to know about us.
What makes Banana Fabrics different
from simple Fabrics
 Brightness
 Water-repellent
 Breaking strength
 Hypoallergenic
 Stiffness
 The fibers from the banana stems throughout history have been used to
create banana textile for tablecloths, saris, kimonos and more. Today,
many designers and product manufacturers seek out banana
textile due to its resiliency, softness and sustainability. Banana
fabrics are especially great for raincoats and outerwear.
 We propose to our clients a silky blended fabric made with 75% of
banana and 25% of lotus in order to provide a fabric more
resistant, brighter and water repellent.
 Price
 Our price should be comparitively low than the competetors.
 Place
 We shall distribute our fabrics to brokers who will then place the
fabrics at outlets where such products of home care are sold. A
showroom shall also be designed along with the factory; where the
fabrics are to be processed and stitched,.
Promotion
We will promote our products through

 Local cable media
 FM radio
 Print Media
 Billboards
 Campaigns
 Demos
 Internet and interactive media
 Publicity
Target Market
 From the 170 million population of Pakistan we are initially

focusing to serve the Sindh side basically Thatta, Hyderabad
and Mirpur where the banana production is in plenty and
then we will deliver our product in Multan, Lahore, Sahiwal,
Faisalabad which comprising of approx 37 million.
Why to make Banana Fiber Fabrics?
 Cotton makes up a third of fibre consumption in the textile

industry, according to a global apparal fibre consumption
report published in 2013. The cotton production industry is
labour intensive and involves a lot of sweat, chemicals and
fresh water.
Direct Competitors
 Sapphire Fabrics Ltd

 Fiber House International
 Fab and Pillow Tex (Faislabad)
 Ayeshi Weaving Mill
 Lahore textile Fiber
 Dynamic Fabrics
Indirect Competitors
 Fazal textile mills
 Safa Textile mill
 Crescent textile mills
 Sabir Textile Weaving Factory (Karachi)
 Husein Industries Limited
Weaknesses
 Far location of the plant.
 Small fiber recovery from banana fibers.
 High production cost for the final product.
 Not much expertise as yet in Pakistan for banana fiber
extraction.
 No patent held by Pakistan on banana fiber.
 Lack of dedicated branding and market expansion drive from
entrepreneurs.
Threats
 The seasonal harvest of banana stalks.
 The unpredicted possible agricultural problems.
 The limited life time of a banana stalk after harvest.
 High level of competition from synthetic fibers.
 Low level of research and development to invent cost
effective means of production.
Conclusion
 The major objective of is business is not only to please the
customers with their needs of being supplied with quality
fabrics but another purpose of projecting such a plan is to
launching a brand from waste of banana and we selected
Thatta, Sindh for our business because Thatta, is famous for
its banana productions and many poor people’s lives there.
 Just as Multan is famous for its mango production, Faisalabad
for its textile industry, Thatta is more known for the best
quality banana production being harvested here and the most
fertile lands having the four season blessing; but still having
no prominent name in the development

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Ahmad Akbar

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In The Name of Allah, The Most

Beneficent, The Most Merciful

Pak Banana fabric is the first & finest banana fiber

Staff Description Rate Qty

We will promote our products through

 From the 170 million population of Pakistan we are initially

 Cotton makes up a third of fibre consumption in the textile

 Sapphire Fabrics Ltd

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