Scribd Logo
Upload

Welcome to Scribd!

  • 26 views

    What Is Mobile Commerce

    Uploaded by

    meenumaria
    Mobile commerce allows people to purchase goods and services through wireless devices anywhere and anytime. It combines electronic commerce with wireless technologies. Key aspects include ubiquitous access, personalized services tailored to individual users and contexts, and new business opportunities. Building blocks include user equipment like phones, access networks for authentication, and service networks linking to multiple applications. While offering advantages like convenience, mobile commerce also faces limitations around usability, bandwidth, security standards, and health concerns that must be addressed for it to reach its full potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    What Is Mobile Commerce

    Uploaded by

    meenumaria
    26 views8 pages
    Mobile commerce allows people to purchase goods and services through wireless devices anywhere and anytime. It combines electronic commerce with wireless technologies. Key aspects include ubiquitous access, personalized services tailored to individual users and contexts, and new business opportunities. Building blocks include user equipment like phones, access networks for authentication, and service networks linking to multiple applications. While offering advantages like convenience, mobile commerce also faces limitations around usability, bandwidth, security standards, and health concerns that must be addressed for it to reach its full potential.

    Original Title

    MCOMMERCE

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Mobile commerce allows people to purchase goods and services through wireless devices anywhere and anytime. It combines electronic commerce with wireless technologies. Key aspects include ubiquitous access, personalized services tailored to individual users and contexts, and new business opportunities. Building blocks include user equipment like phones, access networks for authentication, and service networks linking to multiple applications. While offering advantages like convenience, mobile commerce also faces limitations around usability, bandwidth, security standards, and health concerns that must be addressed for it to reach its full potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    26 views8 pages

    What Is Mobile Commerce

    Uploaded by

    meenumaria
    Mobile commerce allows people to purchase goods and services through wireless devices anywhere and anytime. It combines electronic commerce with wireless technologies. Key aspects include ubiquitous access, personalized services tailored to individual users and contexts, and new business opportunities. Building blocks include user equipment like phones, access networks for authentication, and service networks linking to multiple applications. While offering advantages like convenience, mobile commerce also faces limitations around usability, bandwidth, security standards, and health concerns that must be addressed for it to reach its full potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 8

    What is Mobile Commerce

     Mobile commerce is a natural result of combining two strongly emerging


    trends: electronic commerce and pervasive computing.

    Internet + Wireless + E-Business = M-Business

    Going online anywhere at anytime and using multiple devices


    New business opportunities

     The use of the Internet for purchasing goods and services and also for
    transmitting messages using wireless mobile devices
    Fixed Vs Mobile Commerce

    Check Check
    Purchase
    Bank Stock
    Stock
    Balance Price

    WAPServer
    WAP Server WebServer
    Web Server

    Multilingual Customer Product


    Content Database Database
    Database
    Advantages of M-Commerce

     Ubiquitous computing
    Anywhere, anytime
    Convenient, instant connectivity-Accessibility
     Very personal
    Device owner has an exclusive access to the contents/services
    Service providers know who the owner is
     Varied users, usage contexts
    Elementary school students, grandpas, grandmas
    Location & context-sensitive applications and services
       Security
    The device offers a certain level of inherent security
    depending on the specific end user device.
     People seem willing to pay for mobile services
    Building Blocks of M-Commerce
    Building Blocks of M-Commerce

    User Equipment
    A mobile phone or PDA acts as the user endpoint
    Access Network
    To provide authentication to validate a user’s attempt to consume network
    resources
    Service Network
    Linked to the Access Network, probably via secure Virtual Private Network
    (VPN).
    The Service network provides personalized portals to many services,
    including commerce.
    Applications of M-Commerce

    Mobile Financial Mobile Booking and Ticketing


    Applications (B2C, B2B) (B2C, B2B)

    Mobile Advertising (B2C) Mobile Marketing Research (B2C)

    Mobile Inventory Mobile CRM, Customer Support


    Management (B2C, B2B) (B2C, B2B)

    Proactive Service Mobile Entertainment Service


    Management (B2C, B2B) (B2C)

    Product Locating and Mobile Distance Education


    Shopping (B2C, B2B) (B2C, B2B)
    Wireless Business Re-engineering
    Mobile Auction (B2C, B2B)
    (B2C, B2B)
    Limitations of M-Commerce

     Usability problem  Insufficient bandwidth


     Effectiveness & Efficiency  Limits the extent to which
     Lack of standardized mobility can be viewed
    security protocol commodity
     Security methodology  Wireless and health hazards
    needs to be incorporated in  Fear of radiation
    mobile  Unsafe to drive and use
     3G licenses wireless phone
     Auctioned by governments  Disappointed user
     Certain countries cannot
    be served by these devices
     Transmission limitations
     Multipath interference
    Conclusion
    A number of business opportunities and robust wireless technologies
    ahead for fully realizing the enormous strength of m-commerce in this
    Internet era
    M-Commerce will be at least as successful as e-commerce if the
    underlying technology and standards accentuate the advantages and
    minimize the disadvantages.
    The current specifications for 3rd Generation Mobile Networks and
    services from the 3GPP provide a strong platform for M-Commerce
    Consistent and pervasive access to services across varied wireless
    networking topologies will be a key factor in the success of mobile
    commerce
    One of the main feature challenges will be to unify payment solutions
    providing the highest possible level of security.

    You might also like