List (20) things you have

purchased in the last month

INTRODUCTION TO
ECONOMICS
Choices, Choices, Choices, . . .
 WHAT IS ECONOMICS?
Economics – the study
of how individuals and
societies make
decisions about ways
to use scarce
resources to fulfill
wants and needs.
 The Study of Economics
Macroeconomics
– The big picture: growth,
employment, etc.
– Choices made by large
groups (like countries)

Microeconomics
– How do individuals make
economic decisions
 ECONOMICS: 5 Economic
Questions
Society (we) must figure out

WHAT to produce (make)

HOW MUCH to produce
(quantity)
HOW to Produce it
(manufacture)
FOR WHOM to Produce
(who gets what)
WHO gets to make these
decisions?
 What are resources?
Definition: The things used to make other
goods
 BUT, there’s a
Fundamental Problem:
SCARCITY: unlimited wants and
needs but limited resources
List five (5) of your
favorite items (goods)
(boots, phone, etc.

Where did you buy

these items?

Where were they

made?
Choices, Choices

Because ALL resources,

goods, and services are
limited – WE MUST MAKE
CHOICES!!!!
 Why Choices?

We make choices about how we spend our

money, time, and energy so we can fulfill
our NEEDS and WANTS.

What are NEEDS and WANTS?

 Wants and Needs,
Needs and Wants
NEEDS – “stuff” we must have to survive,
generally: food, shelter, clothing

WANTS – “stuff” we would really like to

have (Fancy food, shelter, clothing, big
screen TVs, jewelry, conveniences . . .
Also known as LUXURIES
VS.
 TRADE-OFFS
You can’t have it all (SCARCITY –
remember) so you have to
choose how to spend your
money, time, and energy. These
decisions involve picking one
thing over all the other
possibilities – a TRADE-OFF
 Trade-Offs, cont.
What COULD you have done instead of come
to school today?
 The result of your Trade-Off is the

OPPORTUNITY COST =

The Value of the Next Best Choice

(Ex: Sleeping is the opportunity cost of studying for a test)

 “There is no such thing as a free
lunch.” Imagine that the friendly
neighborhood pizza restaurant set
up a table full of pizza boxes outside
your school about lunchtime and put
up a sign that said Pizza and soda
$0.00. Why wouldn’t that be a free
lunch? It didn’t cost you anything
right? Well, it may not have cost you
in terms of money, but any situation
which forces you to make a choice
results in an opportunity cost.
Or consider this: you may spend several hours this evening tweeting
and texting friends at no additional monetary cost to your phone
plan. You may think of this as free, but there is a cost. What
opportunity did you give up? In his famous quote, Milton Friedman
was reminding us of the lessons we have learned today: because of
scarcity we must choose and choice means that there is an
opportunity cost
 Opportunity Costs
This is really IMPORTANT – when you choose to do
ONE thing, its value (how much it is worth) is
measured by the value of the NEXT BEST CHOICE.
– This can be in time, energy, or even MONEY

If I buy a Then I
pizza… can’t afford
the
movies…

Q: What is the opportunity cost of buying pizza?

WHAT IS ECONOMICS?

Economics – the study of how

individuals and societies make
decisions about ways to use
scarce resources to fulfill
wants and needs
 What is Macroeconomics?
Macroeconomics
The big picture: growth, employment, etc.
Choices made by large groups (like
countries)
What is Microeconomics?

How individuals make

economic decisions
What is the difference between
a need and a want?
Needs: items for survival, water, food,
shelter
Wants: luxuries, fancy cars, vacations
What are resources?
Things used to make other
goods.
What is Scarcity:

unlimited wants and needs

but limited resources
What is Opportunity Cost?
The costs of the choice NOT
taken
when you choose to do ONE
thing, its value (how much it is
worth) is measured by the value of
the NEXT BEST CHOICE. This
can be in time, energy, or even
MONEY
What are the 5 Economic Questions
Society (we) must figure out

WHAT to produce (make)

HOW MUCH to produce (quantity)
HOW to Produce it (manufacture)
FOR WHOM to Produce (who gets what)
WHO gets to make these decisions?
Where
did this
come
from?
 Production
So how do we get all
this “stuff” that we
have to decide about?
Decisions, decisions
…
 PRODUCTION, cont.
Production is STUFF – Goods and
how much stuff Services.
an individual,
business, Goods – tangible (you can
country, even touch it) products we can
the WORLD buy
makes.

Services – work that is

performed for others
Capital Goods – goods used
to provide services or to
make money
 Capital Goods and Consumer
Goods
Capital Goods: are
used to make other
goods

Consumer Goods:
final products that are
purchased directly by
the consumer
 Factors of Production
So, what do we need to make all of this Stuff?
 4 Factors of Production
LAND – Natural Resources
– Water, natural gas, oil, trees (all the stuff we find on,
in, and under the land)
LABOR – Physical and Intellectual
– Labor is manpower
CAPITAL - Tools, Machinery, Factories
– The things we use to make things
– Human capital is brainpower, ideas, innovation
ENTREPRENEURSHIP – Investment $$$
– Investing time, natural resources, labor and capital
are all risks associated with production
Which Factor of Production?
Which Factor of Production?
Which Factor of Production?
Which Factor of production?
 THREE parts to the Production
Process
Factors of Production – what we need to make
goods and services

Producer – company that makes goods and/or

delivers services

Consumer – people who buy goods and

services (formerly known as “stuff”)

Which Came First?

 Production Process

Land

Goods

Labor
Production/Manufacturing
“Factory” Consumers

Capital

Services

Entrepreneurship
CHANGES IN PRODUCTION
Specialization –
dividing up production
so that Goods are
produced efficiently

Hardee’s makes
hamburgers, not
shoes!!

Nike makes shoes, not

hamburgers
Specialization?
CHANGES IN PRODUCTION

Division of Labor –
different people
perform different jobs
to achieve greater
efficiency (assembly
line).

You do your job, and

I will do my Job and
we will be more
EFFICIENT
CHANGES IN PRODUCTION
Consumption – how
much we buy
(Consumer
Sovereignty)
The DELL store is
empty because….

Everyone is at the
APPLE STORE!!!
Why?
CHANGES IN PRODUCTION
If we INCREASE land, labor, capital we
INCREASE production
– Many entrepreneurs invest profit back into production

If we DECREASE land, labor, capital we

DECREASE production

BUT WHY would we ever DECREASE

production?
 The Circular Flow Model
• Economic model illustrating the flow of goods
and services though the economy.
• In the model, producers are termed as "firms"
while consumers are referred to as
"households."
• Firms supply goods and services
Households consume these goods and
services.
• Factors of production (land, labor, capital) are
supplied by the household to firms and the
firms convert these into finished products for
household consumption
Part 2: Costs and Revenues
 Costs and Revenues
Cost – the total
amount of money it
takes to produce an
item (to pay for ALL
Factors of
Production).
 Costs and Revenues

Revenues – the total

amount of $ a
company or the
government takes in.
 Costs and Revenues
Fixed Costs – the
amount of money a
business MUST pay each
month or year (like rent
and Capital expenses).
 Costs and Revenues
Variable Costs – the
amount of money a
business pays that
changes over time (Labor
and Raw Materials).
 Costs and Revenues
Total Costs = Fixed +
Variable Costs.
 Costs and Revenues - Chart
Marginal Costs – the
additional Cost of the
NEXT UNIT produced.

Margin=Extra
Space
 Costs and Revenues
Profit – the difference
between Total Costs
and Revenues. This
is WHY you’re in
BUSINESS (Profit
Motive!)
– Profit=Revenues-Total cost

– Profit Motive=why you are

in business---to make
MONEY
(principles of Capitalism)
 Costs and Revenues
Cost Benefit Analysis
– weighing the
Marginal Costs vs.
the Marginal Benefits
of producing an item Marginal
or making any Marginal Costs
economic decision. If Benefits
the Benefit is
GREATER than the
Cost, then business
does it.
 Cost-Benefit Analysis
Immediate or short term satisfaction can
lead to missing the long-term benefits.#7

For Example

Immediate spending on cheap stuff

instead of long-term savings will lead to
lower economic prosperity.
Part 3: Comparative
Economics
 Traditional Economies
Def: Economic
Questions answered by
custom
Predominately
Agricultural
Developing or “3rd
World”
Trade and barter
oriented
Low GDP & PCI (per
capita income = avg.
inc.)
 Command Economies
Def: Economic
questions answered by
the government
Very little economic
choice
No private ownership
Communism
Old Soviet Union, old
Communist China,
Cuba and North Korea
 Karl Marx
19th century German
economist
Author of “Communist
Manifesto” and “ Das
Kapital”
– Government should
control economy and
distribute goods and
services to the people
Founder of
revolutionary
socialism and
communism
 Communism Falls
Market reforms in China in the
mid 1970s.

Fall of the Berlin Wall in 1989.

Collapse of the Soviet Union

1991.

Free Market Capitalism (w/

some Mixed Economies) the
only show in town.
Free Market (Capitalist) Economies
Economic questions
answered by
producers and
consumers
Limited government
involvement
Private property rights
Wide variety of
choices and products
U.S., Japan
 Adam Smith
18th century Scottish
economist
Published “The Wealth of
Nations” in 1776
Explained the workings of
the free market within
capitalist economies
Invisible hand of the
market
 Adam Smith (cont.)
Laissez-faire - Government stays out of
business practices “hands off” to let the
market place determine production,
consumption and distribution.

Individual freedom and choice

emphasized.
 Principles of Capitalism
Competition – more
businesses means
lower prices and
higher quality
products for
consumers (US!) to
buy.
 Principles of Capitalism
Voluntary Exchange –
businesses and
consumers MUST be
free to buy or sell
what and when they
want.
 Principles of Capitalism
Private Property –
Individuals and
businesses MUST be
able to get the
benefits of owning
their OWN property.
Government doesn’t
control it.
 Principles of Capitalism
Consumer
Sovereignty –
consumers get to
make free choices
about what to buy
and this helps drive
production
(Demand drives
Supply).
Principles of Capitalism
Profit Motive – people
want to make or save
$$$$. Their “Self
Interest” motivates
Capitalism.
 Principles of Capitalism
Social Safety Net –
“Mixed Economy” idea
that says the government
should NOT allow people
to suffer in economic
crisis (natural part of
Capitalism’s “Business
Cycle”), but provide
security instead – Social
Security, Unemployment
Insurance, etc.
 Mixed Economy/Socialism
Government involvement
and ownership and control
of property, of decision
making, and companies.
Government control of
business
Social “safety net” for
people
Socialism
Common in Europe, Latin
America, and Africa
 John Maynard Keynes
The Invisible Hand
doesn’t always work.

“The long run is a

misleading guide to
current affairs. In the
long run we are all
dead.” or . . . the
trouble is people eat
in the short run.
Keynesian Economics (cont.)
Government should intervene in economic
emergencies through tax and spending
(Fiscal Policy) and changing the money
supply (Monetary Policy).
This is done to smooth out the business
cycle (expansion and recession) and keep
inflation low.
Part 4: Labor Issues
 LABOR
Wages – what companies Salary – the amount of
pay employees for their pay a person gets over a
labor (usually based upon year (especially for
an hourly rate). “professional” jobs).

Blue Collar White Collar

Manufacturing, work with ‘Office’ jobs
hands Usually control production
Usually the ‘labor’ in
production
When Production Decreases
Downsizing – laying off employees to save costs.

Outsourcing – sending jobs and manufacturing overseas

or contracting to outside companies to save money.

Bankruptcy – government allows business to restructure

it’s debt, but now all profits go to paying off debt rather
than to the owners/investors.

Out of Business – lose all your business, money, and

profits.

The current trend in the U.S. is that manufacturing jobs

are declining
How does ‘Labor’ protect itself?
Labor Unions: organization of workers who
have banded together to achieve common
goals
– Wage protection
– Workplace safety
– Benefits
– Job protection
Collective Bargaining and Strikes
Collective
Bargaining
– Representatives of
the Union and the
company negotiate
a contract for the
workers; usually
they rely on
compromise
Strikes
– When an agreement
can’t be reached,
workers stop
working to try to
force the hand of the
company