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    Week 7 7 Ps Marketing MIX

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    Kenneth Boquing
    The document discusses the marketing mix, also known as the 7Ps of marketing. It describes the marketing mix as the set of controllable variables including product, price, place, promotions, people, packaging, and positioning that a company uses to satisfy customers. It then provides details on each of the 7Ps, describing strategies for products, pricing, place, promotions, people, packaging, and positioning that companies use as part of their marketing strategy.

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    Week 7 7 Ps Marketing MIX

    Uploaded by

    Kenneth Boquing
    353 views19 pages
    The document discusses the marketing mix, also known as the 7Ps of marketing. It describes the marketing mix as the set of controllable variables including product, price, place, promotions, people, packaging, and positioning that a company uses to satisfy customers. It then provides details on each of the 7Ps, describing strategies for products, pricing, place, promotions, people, packaging, and positioning that companies use as part of their marketing strategy.

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    The document discusses the marketing mix, also known as the 7Ps of marketing. It describes the marketing mix as the set of controllable variables including product, price, place, promotions, people, packaging, and positioning that a company uses to satisfy customers. It then provides details on each of the 7Ps, describing strategies for products, pricing, place, promotions, people, packaging, and positioning that companies use as part of their marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    353 views19 pages

    Week 7 7 Ps Marketing MIX

    Uploaded by

    Kenneth Boquing
    The document discusses the marketing mix, also known as the 7Ps of marketing. It describes the marketing mix as the set of controllable variables including product, price, place, promotions, people, packaging, and positioning that a company uses to satisfy customers. It then provides details on each of the 7Ps, describing strategies for products, pricing, place, promotions, people, packaging, and positioning that companies use as part of their marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Marketing Mix: The

    7P’s of Marketing
    •The Marketing Mix is one of two interrelated
    components of strategy
    •The Marketing Mix, more popularly referred to as
    the 7Ps of Marketing is a set of controllable and
    interrelated variables composed of product, place,
    price and promotions that a company assembles to
    satisfy a target group better than it’s competitor.
    •Marketing Mix strategy is choosing and
    implementing the best possible course of action to
    attain the organization’s long-term objectives and
    gain competitive edge.
    1. Product
    2. Place
    3. Promotions
    7P’s of Marketing
    4. Price
    5. People
    6. Package
    7. Positioning
    Product
    To satisfy the needs and wants of the target
    market.
    Brand is the name, symbol or design
    used to identify your product.
    Place
    To make the product conveniently available to the
    target market consistent with their purchasing
    pattern.
    Package is the box, container,
    or wrapper in which the product is
    placed.
    Label is where
    information about
    the product is
    given on the
    package.
    Promotions
    To build and improve consumer demand.
    Promotions has four components called the
    Promotions Mix as follows:
    •Advertising – to effectively inform and
    persuade the target market
    •Public Relations – to offer a positive image of
    the company and the brand
    •Selling – to get the customers buy
    •Sales Promotions – to convince customers to
    buy immediately
    PROMOTION STRATEGIES

    Advertising is a form of promotion designed to use


    TRIMP formula (TV, Radio, Internet, Mobile and Print Media)
    Advertising keeps your product in the public’s eye by creating
    a sense of awareness. Advertising should help business convey
    a positive image.
    Once you choose the message, you will need to decide which
    advertising medium to use. To choose the medium, you will
    have to consider cost and effectiveness in reaching your target
    audience
     Online advertising has become widely used by the business.
    Online technology lets businesses interact with customers
    through online chat rooms, blogs, and newsletters.

    Types of Online Advertising


    Banner Ad – A graphic image or animation displayed with in a rectangular
    box across the top or down the side of the web page
    Floating Ad- An ad that moves across the screen or floats above the page
    content
    Wallpaper Ad- An ad that changes the background of the page being
    viewed
    Trick Banner – A banner ad that looks like a dialog box with buttons, often n
    appearing like an error message or an alert
    Pop Ad- A new window that opens in front of the current one, displaying and
    advertisement
    Sales Promotions these are
    promotions that heavily relies on
    promotional gimmicks (buy one take one,
    holiday sale, midnight sales, volume sales,
    eat all you can
    Direct Selling designed to use
    person to person selling techniques. This is
    recommended for technical and
    expensive products that require an expert
    or specialist to explain the product
    mechanics.
    Public Relations is a promotion that
    generate public awareness through
    publicities, interviews, press
    conference, free product
    endorsements, sponsorship and etc.
    Price
    To make the product affordable to the target
    market and reflect the value of benefits provided.
    PRICING

    The PRICE is the actual amount a


    customer pays for product or service.

    Note: The price must be low enough to encourage


    customer to buy from you, not from your competitors
    but high enough that revenues exceed expenses.
    PRICING STRATEGIES

    1. Introductory Price
     Price Skimming
    2 Discount Price
     Cash discounts (cash basis)
    Quantity discount (volume)
    Seasonal Discount (out of season products)
    People
    They are the target consumers of the company.
    They are the ones who are the consumers
    THANK YOU!

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