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    7 Eleven

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    Adnan Shah
    This document provides an outline for a presentation on the marketing strategies of 7-Eleven. It includes sections on the background and introduction of 7-Eleven as an international convenience store chain. The marketing strategy, mission, vision, and marketing mix of 7-Eleven are described. Analyses of PESTLE, SWOT, and Porter's Five Forces for 7-Eleven are also presented. The document provides high-level overviews of these various aspects of 7-Eleven's business in preparation for the presentation.

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    © All Rights Reserved
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    7 Eleven

    Uploaded by

    Adnan Shah
    447 views27 pages
    This document provides an outline for a presentation on the marketing strategies of 7-Eleven. It includes sections on the background and introduction of 7-Eleven as an international convenience store chain. The marketing strategy, mission, vision, and marketing mix of 7-Eleven are described. Analyses of PESTLE, SWOT, and Porter's Five Forces for 7-Eleven are also presented. The document provides high-level overviews of these various aspects of 7-Eleven's business in preparation for the presentation.

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    7 eleven

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    7 eleven

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    This document provides an outline for a presentation on the marketing strategies of 7-Eleven. It includes sections on the background and introduction of 7-Eleven as an international convenience store chain. The marketing strategy, mission, vision, and marketing mix of 7-Eleven are described. Analyses of PESTLE, SWOT, and Porter's Five Forces for 7-Eleven are also presented. The document provides high-level overviews of these various aspects of 7-Eleven's business in preparation for the presentation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    447 views27 pages

    7 Eleven

    Uploaded by

    Adnan Shah
    This document provides an outline for a presentation on the marketing strategies of 7-Eleven. It includes sections on the background and introduction of 7-Eleven as an international convenience store chain. The marketing strategy, mission, vision, and marketing mix of 7-Eleven are described. Analyses of PESTLE, SWOT, and Porter's Five Forces for 7-Eleven are also presented. The document provides high-level overviews of these various aspects of 7-Eleven's business in preparation for the presentation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27
    At a glance
    Powered by AI
    7-Eleven is the world's largest operator of convenience stores with over 50,000 outlets globally. It aims to provide convenience to customers through availability of products and being open 24/7.

    7-Eleven targets adults, youth and busy working people and families who don't have time for grocery shopping. It focuses on convenient locations near offices and food products in its marketing strategy.

    The marketing mix of 7-Eleven includes products like food, drinks and electronics. It also considers factors like price, placement of stores and promotions through various channels.

    Presenation By

    Mudasir Ali

    Khuzaimah

    Zain ul Abidin Shah

    Zain Ul Abidin
    OUTLINE
    Background , Introduction

    Marketing Strategy

    Mission & Vision

    Marketing Mix

    PESTLE Analyses

    SWOT Analyses

    Porter Five Forces Analyses


    Background
    7-11 is part of an international chain of convenience stores.

    7-Eleven, primarily operating as a franchise, is the world's largest operator,


    franchisor, and licensor of convenience stores with more than 50,000 outlets.

    Operating in Australia, Japan, Taiwan, Malaysia, Philippines, Singapore, South


    Korea, Thailand, China, Hong Kong, Macau, Scandinavia, United States, Canada
    and Mexico…
    Introduction
    Headquarter: Dallas, Texas.

    Parent company: Seven & I Holdings Co.(Tokyo, Japan).

    CEO: Joseph DePinto.

    Revenue: $84.8 billion (Estimated-2009).

    Employees: 45,000 (2010)

    Website: 7-eleven.com/ 7andi.com/ sej.co.jp


    Marketing Strategy
    7-Eleven main target are adults and youth, We will also target the working people or
    family whom have no time to go to supermarket to buy groceries. The busy people choose
    7-Eleven because it is convenient to get anything they want and it’s easy to find anywhere

    The placement strategy : Most of 7-Eleven stores all over the world are conveniently
    located in office areas and are opened around the clock.

    7-Eleven focuses on food products as their marketing strategy


    Mission Vision
    Be the first to
    have great new
    items
    Our vision is
    to be the
    best retailer
    Be the only
    retailer to
    Get the best
    products in
    of
    carry certain
    product
    the category convenience
    Marketing
    Mix

    Product Price

    Place Promotion
    Product & Services

    Chilled temp Warm temp Room temp


    Frozen items
    items items items
    • Box lunch, • Ice cream, • Canned food,
    • Sandwiches, rice balls, Ice cube etc. Instant
    sweets, milk fresh bread noodles etc
    Fresh Food Off the shelf

    Sandwich Salad Fruit Candy Snacks


    Beverage Play

    Big 7 Electronics Gaming


    Gulp select
    Prices

    Products
    with seven Public is
    Prices are
    eleven willing to
    almost
    logo have purchase it
    same
    slightly because if
    high prices its quality
    Place
    Islamabad
    Lahore
    karachi
    Promotion

    Social
    Bill boards TV Ads Brochure Newspapers
    media
    PESTLE
    ANAYSIS
    Exports

    POLITICAL Incentives

    Imports
    Economic
    liberalization

    Growth

    Interest
    rates

    Inflation
    Control
    of govt
    Population
    growth

    Career
    attitudes

    Health
    consciousness
    Adaption

    Availability
    Health

    Safety

    Advertising
    standards
    This factor came to
    forefront not along ago

    Scarcity of
    natural
    resources

    Ethical
    practices
    STRENGTHS

    Geographical presence

    Availability of Goods
    SWOT Analysis
    Open 7/11

    7 eleven will be easily approached or


    access by customer

    Franchise System
    Opportunities

    Job opportunities
    SWOT Analysis
    Access to genuine products

    Everything under one roof

    Hygienic environment
    Porter Five Forces

    Competitor Industry

    There are no competitor for us the pressure of competition is very low

    Bargaining Power of Buyer

    The bargaining power of consumer will be very low , Buyers will not be able
    to switch to other convenience stores
    Porter Five Forces

    Bargaining Power of Seller

    No Single supplier that monopolizes

    Foreign Manufacturers

    Business partners
    Porter Five Forces

    Potential new
    entrants

    New entrant threat is very low. The cost of opening convenience store is
    high.

    Foreign general merchandizer and distributor


    Porter Five Analysis

    Substitute Product & services

    The competition of alternative products :

    Home Shopping network (T.V)

    Electronic Shopping (Internet)

    Door To Door sales


    Thanks you

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