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    Amul Icecream

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    Paras Pathela
    The document provides an introduction and history of Amul Ice Cream in India. It then discusses a SWOT analysis of Amul Ice Cream including strengths like good product range and quality, and weaknesses like growing competition. It also discusses opportunities and threats. The document then outlines major ice cream players in India and provides a comparison of Amul and Kwality Walls on marketing factors.

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    Amul Icecream

    Uploaded by

    Paras Pathela
    583 views8 pages
    The document provides an introduction and history of Amul Ice Cream in India. It then discusses a SWOT analysis of Amul Ice Cream including strengths like good product range and quality, and weaknesses like growing competition. It also discusses opportunities and threats. The document then outlines major ice cream players in India and provides a comparison of Amul and Kwality Walls on marketing factors.

    Original Description:

    Amul Case Study

    Original Title

    AMUL ICECREAM

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    The document provides an introduction and history of Amul Ice Cream in India. It then discusses a SWOT analysis of Amul Ice Cream including strengths like good product range and quality, and weaknesses like growing competition. It also discusses opportunities and threats. The document then outlines major ice cream players in India and provides a comparison of Amul and Kwality Walls on marketing factors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    583 views8 pages

    Amul Icecream

    Uploaded by

    Paras Pathela
    The document provides an introduction and history of Amul Ice Cream in India. It then discusses a SWOT analysis of Amul Ice Cream including strengths like good product range and quality, and weaknesses like growing competition. It also discusses opportunities and threats. The document then outlines major ice cream players in India and provides a comparison of Amul and Kwality Walls on marketing factors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    INTRODUCTION

     Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of
    impulse products like sticks, cones, cups as well as take home packs and
    institutional/catering packs. Amul ice cream was launched on the platform of ‘Real Milk.
    Real Ice Cream’ given that it is a milk company and the wholesomeness of its products
    gives it a competitive advantage.
     In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata and
    Delhi in 2002. Nationally it was rolled out across the country in 1999.
     It has combated competition like Walls, Mother Dairy and achieved the No 1 position in
    the country. This position was achieved in 2001 and it has continued to remain at the top.
    SWOT ANALYSIS

    STRENGTH
    1.Good product range include various flavour's, party packs, sticks, cones etc.
    2. Good quality and packaging, and good advertising
    3. Amul is one of the most respected top-of-the-mind brands
    4. Also launched probiotic and sugar free ice-creams
    5. Offers over 200 products across India

    WEAKNESS
    1. Growing competition form international and other brands means limited market share
    2. Limited international presence as compared to leading global brands
    OPPORTUNITIES
    1. High End ice-cream to tap the higher income group also
    2. Tie-up with food chains, restaurants
    3. Mobile vans for better visibility

    THREATS
    1. Kulfi in rural markets
    2. Health conscious people refraining from sweet
    MAJOR PLAYERS

    1. Kwality Walls
    Kwality Wall's is a frozen desserts brand owned by the India based British-Dutch consumer
    goods company Hindustan Unilever. It is a major producer and distributor of frozen dessert
    products in India, Bhutan, Brunei, Nepal, Sri Lanka and Malaysia.
    2. Baskin Robbins
    Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants.
    Based in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins.
    3. Vadilal Ice-cream
    Vadilal Industries Ltd is an Indian ice cream and flavoured milk manufacturer. The company is
    also one of the largest processed food manufacturers in India with significant exports of
    frozen vegetables and ready to eat snacks, curries, and breads
    AMUL VS KWALITY WALLS

     PRODUCT
     PRICE
     PLACE
     PROMOTION
    CURRENT SCENARIO

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