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    Benefits of Advertising

    Uploaded by

    Vidhyavathi B
    “Advertising is the process of calling the attention of the public to a product or service by a business. (Johnson)”

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    © All Rights Reserved
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    Benefits of Advertising

    Uploaded by

    Vidhyavathi B
    1K views15 pages
    “Advertising is the process of calling the attention of the public to a product or service by a business. (Johnson)”

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

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    “Advertising is the process of calling the attention of the public to a product or service by a business. (Johnson)”

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views15 pages

    Benefits of Advertising

    Uploaded by

    Vidhyavathi B
    “Advertising is the process of calling the attention of the public to a product or service by a business. (Johnson)”

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Benefits of Advertising

    Prepared by Manickam.B
    Advertising (Advertisement)

     Advertisements is one of the medium of mass


    communication for maximize profit by buyers.
     Advertising is used to manipulate the audience or
    encourage persuade.

    “Advertising is the process of


    calling the attention of the
    public to a product or service
    by a business. (Johnson)”
    Types of Advertising

    Convert

    Outdoor Public
    Service

    Advertising

    Broadcast Print
     Advantages to the Marketing

     Advantages to the Retailers

     Advantages to the Consumers

     Advantages to the Society

     Advantages to the Medium of


    advertisement
    Advantages to the Marketing
    Advertising also performs in marketing.
    Advertising’s role through various media, to inform
    the public about products and services.
     Advertising helps increasing sales.
     Example: Beauty Products
    Home Appliances
    Automobile
    Advantages to the Retailers
     Advertising increases the turnover of the retailer
     Advertising not only offers publicity to the
    product but also to the retailers.
     Advertising attract more customers towards his
    shop, creates new wants.

     Marketing of the product is necessary .


    Advantages to the Consumers
     Advertisements plays very vital role in life of
    customers.
     Benefits to customers are good way to tell about
    product to public, helps them about the product and
    availability .

     Customers buy the product only after they are made


    aware of the products.
    Advantages to the Society
     Aware about what is good or bad.
     To inform people and Increases knowledge.
     Deals with the social issues which are happening in
    our surrounding.
     For Example: Girl child Killing,
    Child Labour,
    Liquor consumption,
    Women exploitation,
    Women empowerment ,
    Smoking, etc..
    Advantages to the Medium of advertisement
     Retailer or producers pay money to advertisers or
    actors.

     Advertisement are benefits for advertise marker


    & graphic designers because get chance to show
    their creativity.
    Benefits from different types of advertisement
    Radio:
     Portable and not much costly.
     To need to be literate to enjoy radio.

    Newspaper:
     It provides public service annoucement.
    Television:
     Popularity of the product increased.
     Urges to audience to
    watch the match.

    Magazines :
     Benefits for customer , it inform about change .
     Magazines have their own
    reputation in market.
    Outdoor Advertisement

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