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    Company Name's Marketing Strategy: Presented by (Insert Your Name)

    Uploaded by

    Jonathan Ian Arinsol
    The document outlines a company's marketing strategy to reach a goal of [number] [metric] by [date]. It details how progress will be measured, identifies strengths, weaknesses, opportunities and threats in a SWOT analysis. It also defines the target audience, brand positioning, tactics and budget to achieve monthly goals through the end of the year.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Company Name's Marketing Strategy: Presented by (Insert Your Name)

    Uploaded by

    Jonathan Ian Arinsol
    25 views25 pages
    The document outlines a company's marketing strategy to reach a goal of [number] [metric] by [date]. It details how progress will be measured, identifies strengths, weaknesses, opportunities and threats in a SWOT analysis. It also defines the target audience, brand positioning, tactics and budget to achieve monthly goals through the end of the year.

    Original Description:

    Marketing stratplan

    Original Title

    MarketingStrategy Template

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    The document outlines a company's marketing strategy to reach a goal of [number] [metric] by [date]. It details how progress will be measured, identifies strengths, weaknesses, opportunities and threats in a SWOT analysis. It also defines the target audience, brand positioning, tactics and budget to achieve monthly goals through the end of the year.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views25 pages

    Company Name's Marketing Strategy: Presented by (Insert Your Name)

    Uploaded by

    Jonathan Ian Arinsol
    The document outlines a company's marketing strategy to reach a goal of [number] [metric] by [date]. It details how progress will be measured, identifies strengths, weaknesses, opportunities and threats in a SWOT analysis. It also defines the target audience, brand positioning, tactics and budget to achieve monthly goals through the end of the year.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    Company Name’s

    Marketing Strategy
    Presented by {Insert your name}

    INSERT YOUR COMPANY LOGO HERE


    Our Goal

    By {insert day, month, year}, the {insert


    your organization’s name} marketing team
    will reach {insert number} {insert metric}
    every {insert time frame}.

    COMPANY LOGO HERE


    How We’ll Get There

    JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT OCT. NOV. DEC.
    .

    Final Goal
    ### ### ### ### ### ### ### ### ### ### ### ###

    COMPANY LOGO HERE


    How We’ll Measure It

    We will track our success with


    {insert your goal measurement tool}.

    COMPANY LOGO HERE


    Our SWOT Analysis
    Strengths

    • Strength #1 Listed Here


    • Strength #2 Listed Here
    • Strength #3 Listed Here
    • Strength #4 Listed Here
    • Strength #5 Listed Here
    Weaknesses

    • Weakness #1 Listed Here


    • Weakness #2 Listed Here
    • Weakness #3 Listed Here
    • Weakness #4 Listed Here
    • Weakness #5 Listed Here
    Opportunities

    • Opportunity #1 Listed Here


    • Opportunity #2 Listed Here
    • Opportunity #3 Listed Here
    • Opportunity #4 Listed Here
    • Opportunity #5 Listed Here
    Threats

    • Threat #1 Listed Here


    • Threat #2 Listed Here
    • Threat #3 Listed Here
    • Threat #4 Listed Here
    • Threat #5 Listed Here
    Our Target Audience
    And Persona
    Target Audience Statement

    {Insert your company} creates content to


    attract {insert target audience} so they can
    {insert desired outcome} better.
    Basics

    Persona name:
    Job title:
    Job responsibilities:
    Gender:
    Age:
    Company Information

    Company size:
    Team size:
    Location:
    Emotion

    Reasons they search for a solution:


    Why they choose us:
    #1 benefit they get from us:
    Closest competitor they’d consider:
    Customer quote:
    Favorite blogs and resources:
    Image

    Link to image (or place image here):


    Our Branding
    Brand Positioning

    Relevancy:
    Uniqueness:
    Credibility:

    COMPANY LOGO HERE


    Brand Statement

    {Insert target audience} trust {insert your brand} as


    the {insert unique product or service category} that
    {insert primary benefit} because {insert your brand}
    is the best way to {insert credibility statement}.

    COMPANY LOGO HERE


    Brand Voice

    Statement #1: We are {insert desired perception}, but we are not {insert antonym of desired perception}.

    Statement #2: We are {insert desired perception}, but we are not {insert antonym of desired perception}.

    Statement #3: We are {insert desired perception}, but we are not {insert antonym of desired perception}.

    COMPANY LOGO HERE


    Our Marketing Strategy
    Marketing Tactics

    • Tactic #1 Listed Here


    • Tactic #2 Listed Here
    • Tactic #3 Listed Here
    • Tactic #4 Listed Here
    • Tactic #5 Listed Here
    Marketing Projects

    • Project #1 Listed Here


    • Project #2 Listed Here
    • Project #3 Listed Here
    • Project #4 Listed Here
    • Project #5 Listed Here
    Goal-Driven Marketing Budget

    Monthly marketing budget = (marketing goal


    acquisition cost × marketing marketing goal #) +
    marketing operational costs
    Goal-Driven Marketing Budget

    JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT OCT. NOV. DEC.
    .

    Final Goal
    ### ### ### ### ### ### ### ### ### ### ### ###

    Monthly
    Budget
    $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$
    How We’ll Manage This

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