Enchante Ur

Enchanteur
About Enchanteur
• Our tale begins over 30 years ago, with a spark of romance and a dash of Parisian elegance. Enchanteur was designed for
the romantic in every modern woman. It allowed her to embrace her feminine side, and indulge in the dizzying joy of a
good romance. A romance that would make her blush, make her smile and make her heart skip a beat.
• With this dream, we created a range of perfumes using classic French techniques. We infused them with timeless floral
aromas like Bulgarian Roses, Passionfruit blossoms, White Jasmine, Lillies, Tuberoses, to name a few. Thus, our signature
fragrances were born. Today, Enchanteur, the flagship brand of Wipro-Unza, is available in over 50 countries, including
India (launched by Wipro Consumer Care).
• Step into our world, and explore our perfumes. They are subtle, yet refreshing, long-lasting and utterly feminine. Discover
the one that captures your essence, and your idea of romance, the best.
Types
• Romantic
• Charming
• Alluring
• Enticing
• ENCHANTEUR ROMANTIC
Enchanteur Romantic perfume is the combination of the delicate fragrance of Bulgarian Rose with the sensual notes of White Jasmine and the sweet aroma of Violets. Classic notes from Vanilla infuse a dash of elegance to
this chic bouquet.
50ml for Rs. 650
• ENCHANTEUR ALLURING
The sensual, sweet smell of Passionfruit flowers is blended with the classic notes of Roses and exotic Irises. The fragrance is designed to make a woman feel bold and inspire a sense of adventure and romance.
Combine your free-spirited attitude with this soft floral feminine perfume.
50ml for Rs. 650
• ENCHANTEUR CHARMING
The evocative aroma of Roses, blended with the fresh notes of Muguet, create a delightfully sweet sensation. Balancing these, is zesty Citrus. The energy of the perfume is at once delicate, and yet, sensually spunky. Just
like you.
A shout-out to all the woman! Feel nothing short of a whimsical fairy with this soft floral feminine perfume.
50ml for Rs. 650
• ENCHANTEUR PARIS MON AMIE
Fruity, floral and so very spunky! Paris Mon Amie Perfume is perfect for a woman who loves life with a zesty spin. Paris Mon Amie is tinged with Citrus, Roses, Peonies and Lily of the Valley.
It is a perfect choice for daily work wear.
50ml for Rs. 750
• ENCHANTEUR PARIS BELLE AMOUR
Capture the beautiful love only Enchanteur Paris Belle Amour can spark! Make each moment together special with a loving blend of Apple Melon, Blackcurrant and Parisian Pink Rose and be his amour forever.
50ml for Rs. 750
Alluring charming
Strength
• Soft Floral Feminine Fragrances
• Fragrance inspired from France - the birth place of the best perfumes
• Wrap yourself in the luxury of this irresistible scent and reveal your natural romantic self
• Its special formula is gentle on the skin and offers lasting freshness, while the aroma of passionfruit flowers
and vanilla teases your senses.
• It has been created using classic perfume-making techniques, inspired by the French, the original masters of
the craft. The fragrance has a sophisticated, international appeal. Use it daily to feel fresh, feminine, and
thoroughly romanced.
Floral and feminine
Lasting freshness
Odour-protection
Weakness
• Only an Urban Market Phenomenon
• High price reduces the target market
• Women Featured are comparatively well groomed making
controversial advertisement
• Product not up to mark enchanteur wants to move fast in the market
making it nothing more than useless
Opportunity
• Target female customers at an emotional level
• Coming up with limited edition fragrances
Threat
• Risk for being a brand for average Girls
• Copy by the competitors
• Emerging local players with lesser price
• Spray emits damages to the skins
Segment
Demographic Segmentation
Age and life cycle 18-30 yearsold, working singles or workingmarried women.
• Gender
Gender-woman.Income Income-high disposable incometo buy high brand Rs 60,000and above)
Psychographic Segmentation
• Lifestyle
Lifestyle-classic but yet adventurous.
• Personality
Personality-charming andelegant.
Target
Primary target-18-30 years old, single and married working women. As
18 and above Women who work full time are far the heaviest users of
fragrance and are most valuable groups for the fragrance industry.
Secondary target- young men buying perfume as a gift on occasion for
their girlfriends or wives.
Positioning
In the Feminine fragrance advert, the voiceover says 'I'm a fool to want
you' suggesting that the attributes for the product are romance and
power as the woman is in control Price would be expensive but
luxurious in quality...
Product class is the differentiation of Feminine perfume from other
perfumes, in that it is classic and timeless .Finally, thee motion in the
advert is of seduction, lust, passion and a feeling of beauty.
Final thoughts:
Enchanteur perfumes are nothing but FRENCH PERFUMES which is

considered one of the best in the world and is also called the BRAND
OF ROMANCE.Their collection is feminine and beautiful and I am sure it
will connect with most of you as a woman. If you are guy reading this
what are you waiting for? You know what to gift your lady love and
others can also gift their friends,mothers and somebody you have a
good bonding with or why not gift yourself???
Finance
The lead brand in International business is Enchanteur - a female
toiletries brand. Enchanteur saw exciting new variant launches,
supported with new advertising campaigns which helped our growth in
China and Vietnam.
margin
• The business crossed Rs 6,630 crore with industry-leading growth
both in India and overseas
• Among its brand portfolio, Santoor is the biggest brand with a
turnover of about $300 million, followed by Enchanteur with a
turnover of $150 million. It has several $50 million-plus brands with
Yardley, Romano, Bio Essence, Safiand Garnett LEDs.
Some usefull Links
• http://beautyandthecode.blogspot.com/2018/01/enchanteur-
fragrances-mon-amie-belle.html
Kindly check if you find something useful

References
• www.enchanteur.in
• natashabhatt.blogspot.com
• retail.economictimes.indiatimes.com

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Enchanteur

Enchanteur perfumes are nothing but FRENCH PERFUMES which is

Kindly check if you find something useful

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