Pestle Analysis of CDO Foodsphere

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• A PESTEL analysis or PESTLE analysis is a

framework or tool used to analyse and


monitor the macro-environmental factors that
may have a profound impact on an
o rg a n i z a t i o n ’s p e r f o r m a n c e .
• POLITICAL
- G o ve r n m e n t Po l i c y
- Ta x Po l i c y
-Labour Law
- E n v i ro n m e n t a l L a w
-Nation's Education System, infrastructure
and health regulations.
• ECONOMIC
F a c t o r s o f i n t e r e s t a n d exc h a n ge r a t e s,
e c o n o m i c g row t h , s u p p l y a n d d e m a n d , i n f l a t i o n
and recession.
• SOCIAL
-General environment - norms custom and values
- population growth rate - age distribution
- lifestyle - safety emphasis
- cultural barriers - local workforce

• TECHNOLOGICAL
- Level of innovation
- Research and Development Activity
- Technological Change
- Amount of technological awareness
• LEGAL

Legal factors include current and impending


legislation that may affect the industry in areas such as
employment, competition, and health and safety.
• ENVIRONMENTAL

Environmental forces impacting your businesses and


the surrounding environment, and natural resources used by
your organization.
• POLITICAL
Organisations need to be able to respond to the
current and anticipated future legislation, and adjust
t h e i r m a r k e t i n g p o l i c y a c c o r d i n g l y.
• ECONOMIC
Economic growth, interest rates, exc hange rates,
inflation, disposable income of consumers and businesses
and so on.
• SOCIAL
Involve the shared belief and attitudes of the
population
• TECHNOLOGICAL
N e w wa y s o f p r o d u c i n g g o o d s a n d s e r v i c e s
N e w wa y s o f d i s t r i b u t i n g g o o d s a n d s e r v i c e s
N e w wa y s o f c o m m u n i c a t i n g w i t h t a r g e t
mar kets
• LEGAL
It play a big part in deciding how businesses operate and
what profits they receive, as well as how customers behave.

• ENVIRONMENTAL
T h ey h a v e b e c o m e i m p o r t a n t d u e t o t h e
increasing scarcity of raw materials, pollution
targets.
• KIND OF INDUSTRY
Food and beverages

• MISSION
“Nestle is dedicated to providing the best foods to people
throughout their day, throughout their lives, throughout the
world. With our unique experience of anticipating consumers’
needs and creating solutions, Nestle contributes to your well-
being and enhances your quality of life.”
• VISION
“Nestlé aim is to meet the various needs of the consumer every day
by marketing and selling food of a consistently high quality. The
confidences that consumers have in our brands is a result of our
company’s many years of knowledge in marketing, research, and
development, as well as continuity – consumers relate to this and feel
they can trust our products”.
• BRANCH
Nestlé has 447 factories, operates in 189 countries, and
employs around 339,000 people.[
• OWNER
Henri Nestlé - was the founder of Nestlé
• POLITICAL
- Nestle is a multinational food and beverages
company.
- Its business is also exposed to political forces in
various regions of the world.
• ECONOMIC
- Multinational companies like Nestle can perform well
only when the economic scenario globally is stable
• SOCIAL
-They considered the changing of attitude of
consumers as significant.
-Adherence to the strong values are they always
priority in building the trust of their consumers.
-They are global brand but their product produced
locally.

• TECHNOLOGICAL
-New marketing strategies
-Usage of technology for business operation
-For production of various products
• LEGAL
Involve the legal environment of a company and its influence
on the operation to meet the demand and minimize the cost.

• ENVIRONMENTAL
Increased attention directed towards corporate social
responsibility

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