Not only just our few cities, the whole country is havingahigh PM 2.

5
exposure
https://www.stateofglobalair.org/data/#/air/map
Do you know the safe level of
PM 2.5exposure?
10
µg/m3*

*PM 2.5 concentrations measuredin micrograms of particles per cubic meterof air (µg/m3) Data: WHO
Global Platform onAir Quality &Health
“But why are we even talking aboutit, I
think I’m safe in my car,…”
UP TO 15x
MORE POLLUTION IN CARS*

* Study run by British Environmental AuditCommittee

http://www.dailymail.co.uk/news/article-2746925/Why-suffer-pollution-driving-car-walking-street.html
“But! what is it? What’s polluting the air
inside my car?”
 Threats in the car

PM2.5

PM2.5 Formaldehyde TVOCs Allergens Odors Harmfulchemicals

from traffic

* Travers, Jim. "Autos - Is New-car Smell Bad for Your Health?" BBC. BBC, 15 Mar. 2016. Web. 11 Aug. 2017.
http://www.bbc.com/autos/story/20160315-is-new-car-smell-bad-for-your-health

* In-Car Air Pollution: The Hidden Threat to Automobile Drivers

http://pureti.com/content/documents/ICTA-In-Car-Air-Pollution-Report.pdf
 What is

PM2.5?
• They comefrom car, truck, bus and off-road vehicle,
tobacco smoke, burning of fuels suchas wood, heating HumanHair - 80–100 Microns
oil etc.

• Eventhe smallest gapsin your car’s construction can

allow PM2.5 to enter your car & they can travel deeply
into the respiratory tract, reaching thelungs
Pollen - 30Microns
• Those PM2.5 particulates cancontain carbon
monoxide, exhaust from gasoline and diesel vehicles,
Household Dust -10 Microns
aswell asgermsthat multiply.

• Shorttermeffect: Eye,nose,throatandlung irritation, Pet Dander -5 Microns

coughing, sneezing, runny nose and shortness of
breath.
PM 2.5 - > 2.5Microns
• Long term effect : Effects respiratory & cardiovascular
functions, Worsens medical conditions such as
asthmaand heart diseases ParticulateMatter(PM) Basics.”EPA,EnvironmentalProtectionAgency,
12Sept. 2016,www.epa.gov/pm-pollution/particulate-matter-pm-basics#PM
https://www.health.ny.gov/environmental/indoors/air/pmq_a.htm
Formaldehyde & TVOCs: SlowPoisoning

“The new car smell’’ that you love is actually atoxic cocktail of
chemicals like formaldehyde, benzene, toluene*

They continue to get released from leathers, plastics,

adhesives used in the car’s compartment

Eventhe car air freshener that you use can be

potential source of formaldehyde & otherVOCs

* https://library.ul.com/wp-content/uploads/sites/40/2015/11/Vehicle-Interior-Air-Quality_final.pdf
Allergens : Invisible to the NakedEye

Molds, invisible bacteria and viruses love dampand dark environments

like ventilation systemswhere they can breed.
Molds Dustmites
The allergens found in the car canvaryfrom dust mites to
pollens, and evendander of your pet

Air-tight carswork almost like incubators, increasing the size

and number of contaminants from your fan and vents

Pollens
Odors : Killing theExperience

CigaretteSmoke Petodors Foododors

Everydriver and passengercontributes to the airborne particulates that, when combined with
pet odors, food odors, cigarette smoke,and other offensive scents, candouble or triple the
level of airborne pollutants in acar
Harmful chemicals from traffic : Poisonous Fumes
As much as ONE-HALF
of the pollutants inside cars can be because of the
emission by the vehicle ahead*

*MEASURING CONCENTRATIONS OFSELECTEDAIR POLLUTANTSINSIDE

CALIFORNIA VEHICLES, California Environmental protectionagency
Pollution inside cars that are stuck in
traffic signal can be upto

29 times
higher than when traffic ismoving

*Characterization of nanoparticle emissions andexposureat traffic intersections through fast-response

mobile andsequential measurements, University of surrey
And whom does the pollution affect
themost?
Aninfant
has 3X the minute
ventilation of an adult
and a6-year- old has
2X*

*WHO
http://www.who.int/ceh/capacity/Children_are_not_little_adults.pdf
Air pollution affects at least
47 millionIndian children
and every 3rd child in
Delhi has impaired lungs*

*Greenpeace, 2018report
Lifestyle diseases BodyBurden : State of India’s health 2017,CSE
 India had 35 million
chronic asthmapatients in
2016and 10% to 15%
of 5-11 yearsold are suffering
fromit

*CSE report : https://www.thehindu.com/news/cities/Delhi/lifestyle-diseases-biggest- killers-

cse/article21012815.ece http://www.who.int/mediacentre/factsheets/fs206/en/
1.3 million
Worldwide deaths in 50-69 years old is attributable to PM2.5

*HEI & IHME, State of global air, 2018

https://www.stateofglobalair.org/sites/default/files/soga-2018-report.pdf
And how exactly does it affect?
Ischaemic heart
disease*

*http://www.who.int/mediacentre/news/releases/2014/air-pollution/en/
Stroke*

*http://www.who.int/mediacentre/news/releases/2014/air-pollution/en/
Chronic obstructive
pulmonarydisease*

*http://www.who.int/mediacentre/news/releases/2014/air-pollution/en/
Lungcancer*

*http://www.who.int/mediacentre/news/releases/2014/air-pollution/en/
Acute lower respiratory
infections inchildren*

*http://www.who.int/mediacentre/news/releases/2014/air-pollution/en/
 Diabetes
Air pollutioncontributed to
3.2 million casesof it*

https://www.thelancet.com/journals/lanpla/article/PIIS2542-5196(18)30140-
2/fulltext?code=lancet-site
So, How do Itake care of the
pollution inside my car?
VIDEO
The first generation of car air treatment systemsfrom Amway,
makersof the Atmosphere™Air Treatment System,the world’s
largest-selling homeair treatment product*

*Verify Markets Report,August2017

Unmatchable performance in the Category

• Widest : Effectivelyreduces13 differentgaseous

contaminants and over 300 pathogens and particulates

• Highest efficiency : Cleansyoucarin just 5 minutes by

removing more than 50%of particulate fromair
• Highest performanceis category:CADRof30m3/hour
at maxspeed

• Finest : 99%removalrateof PM2.5 pollutantsdownto 0.015

micron

• First and only product in this categoryto receivethe

Allergy UK Sealof Approval*

Wholesome Health For Family!

Filtration Technology
Mechanical Filtration Negative Ionization Electrostatic
Photo catalyst
Precipitation
Mechanism Mechanism Mechanism Mechanism
 Trap contaminants via
 negative ions are  Convert gaseous  removes fine particles,
particulate filter
dispelled and attach contaminants into like dust and smoke,
 Adsorb gaseous
to dust, pollen, neutral substance that using the force of an
contaminants via
cigarette smoke and is not harmful to induced electrostatic
carbon filter
pet dander to form human charge
larger particles, which Limitations:
Limitations:
will descend to car Limitation:  Poor Long-term
interior surface.  cannot capture Performance
 Performance
particles  Frequent, Messy
depending on the Limitations:
Cleaning
CADR
 Soils Car Surfaces  Generates Ozone
 Larger size of filter
 Filter Susceptible to
 Produces Ozone Damage (May leak
 Limited air circulation out particulate)

Points to consider: Will the filtration technology generating extra “contaminants” such as Ozone and promoting the
accumulation of particulates inside your car?
One convenient filter, lasting piece of mind

3-in-1 Filtration : Threelayers of protection

Pre-Filter Particulate Odor

Recognition : UKAllergy

The endorsement from Allergy

UK is your assurance that
Atmosphere Drive™ hasbeen
proven to remove allergens
inside yourcar
Sensortechnology

• Allows for Auto-mode operation whiledriving

• Reacts / provides real time air qualityreading

• Safe wayto monitor in-car air quality while driving

• Colors correspond with level ofcontaminants in

vehicle
SmartChip technology

• Monitors filter life and alerts you whenit’s

time to changethe filter

• Prevents counterfeiting of the filteritself

Quite &efficient

• No higher than 55dBA

Intuitiveoperation

• Sleekdesign
• Intuitiveoperation
Pricing Corridor asper global launch Norms

Singapore-$650=Rs32,522 Malaysia- RM1,887.50= Rs31,808 Thai bhat-16,470= 34,594.41

Pricing forIndia

MRP : ₹30,000/-
DAP: ₹27,000/-
NSV:₹21186/-
Points : 278.76
Go to market
Go to Market : Education and Engagement Plan

PHASE PHASE PHASE PHASE

1 2 3 4

16thto 22ndJuly 1stAug– 16thAug 12thAug– 20thAug** 12thAug– 1stSep

Product Demosto Pre launch event for Sale to Platinum Pre booking*** for allwith
Diamonds 2500+Platinum in 14 with pre booking promo of 2000/-off
cities* offer of 2000/-off

PRODUCTLAUNCH : 5th September

*NCR– Delhi,Chandigarh, Lucknow,Ludhiana, Mumbai, Pune,Ahmedabad, Surat,Chennai, Bangalore,Cochin, Kolkata, Patna,Bhubaneshwar

** Subject to productavailability
*** Chequeto becollected during thepre-booking
Marketin
g
campaign
Digital marketingcampaign

Building Providing Reason

need solution tobelieve
Route of communication
Versatile SellingAids

ADvideos
Leaflet

Demovideos,Additional demo videos from leadersbasis

Videos : How-tovideos
their experience, if like, subject to regulatory evaluation
Launch
REWARDSfor
High Impact
DynamicREWARDSforAll

• Pre-launch sale on credit : Performancebased

DiamondReward criteria

• An EXOTICevening with Drive for TOP

PlatinumReward PLATINUMS in 14cities

• Amwaydaily care kit free for everyregistration

CustomerReward of Drive to aunique “customer”

• ₹2000off on pre-booking
• ₹4000off on the combined purchaseof Drive & filter
Offers for all duringpre-booking
• BuyDrive & Queen/Wok and getadiscount of ₹6000
Pre-launch offer forALL

2000/- offon
Drive on pre-
booking*

* Applicable for all, asper the launch phases

Customer offer for SALESAND REGISTRATIONOFCUSTOMERS

Get the Drive registeredto a

unique “customer” within 3
months of purchase and get an
Amwaydaily care kit free*

PLUS

15months Warranty Vs.

12months Warranty

* Visithttps://myproducts.amwayglobal.comto register yourdrive

Bundling offer : Drive +Filter forAll

BuyaFilter with Drive and

saveatotal of ₹4000*

Drive Filter
MRP 30000 6000
DAP 27000 5400
Discount 2000 2000
DAP afterdiscount 25000 3400
Total Saving 4000

* Only applicable during Pre-booking period

Bundling offer : Drive+Wok/Queen

BuyQueen & Drive & get BuyWok & Drive & get
₹6000off ₹6000off
Topselling PLATINUM REWARDS

An evening with drive

4hour ride in aluxury car

with chauffer +Dinner at a
gastronomy restaurant / 5
starhotel
On selling 40units in the months of
SepandOct*

* NCR– Delhi, Chandigarh,Lucknow,Ludhiana,Mumbai, Pune,Ahmedabad,Surat,Chennai,Bangalore,Cochin, Kolkata,Patna, Bhubaneshwar

NEW ADDITIONAL EMI option FORALL

• Interest freeEMI
• Tenure : 6months
• Can’t be clubbed with ₹2000off pre-
bookingoffer
• Booths would be setup in the storesto avail
thecard
Pre-Bookingprocess

For Platinum For all

• Opens 12thAugust2018 • Opens 12thAugust2018

• Deposit current cheque worth ₹2000 in • Deposit current cheque worth ₹2000in
Amwayoffice or neareststore Amwayoffice or neareststore
• Sale will open on 20th August* • Sale will open on 5th September2018
• For more details and T&C, check the • Product will be available on first comefirst serve
leadership which will be floated nearer to basis
date • Leadership will be floated tocommunicate the
samealong with the Termsand conditions
ThankYou!!