Global Auto Industry: Franklin Guo Dat Hong Rex Liu Reya Lu
Global Auto Industry: Franklin Guo Dat Hong Rex Liu Reya Lu
Global Auto Industry: Franklin Guo Dat Hong Rex Liu Reya Lu
Franklin Guo
Dat Hong
Rex Liu
Reya Lu
Auto Manufacturing Industry Agenda
http://www.scotiacapital.com/English/bns_econ/bns_auto.pdf
Global Auto Production
Current Auto Manufacturing
Manufacturers’ Unit Price Comparison
BMW also operates successfully in the areas of financial services such as financing/leasing and
asset management
Conducts sales in approximately 40 international markets
Has 15 production facilities spanning 7 countries
Employs over 100,000 people globally
Important Company Milestones
1972 - BMW ventures into South Africa and sets up first production plant
outside Germany
1992 – BMW ventures into North American and sets up first production plant
in South Carolina
1994 – BMW acquires the British based Rover Group, landing the brands
Rover, Land Rover, MINI, and MG
1998 – BMW acquires the Rolls-Royce brand from Volkswagen Group;
however, vehicle production is prohibited until 2003
2000 – BMW sells the Rover brands at a loss; however, holds onto the MINI brand
2001 – BMW successfully introduces the MINI brand into the market
2003 – BMW re-launches the Rolls-Royce brand with the introduction of the
$330,000 USD Phantom
2004 – BMW ventures into Asia and builds production plant in Shenyang,
China
Company Management
By the end 2005, 13,488,400 common shares have been bought back
(equivalent to 2% of the company’s share capital)
Approximate total cost for the share buyback program in 2005: $506 million
In 2006, up to 1.5 millions shares of preferred stock will be bought back for
employee stock plan
BMW Group Production Figures
BMW Group Vehicle Model Analysis
BMW Group Key Motorcycle Markets 2005
• Sales of motorcycles are down 2% from last year
• Inconsistent market development throughout 2005
Large increase in sales throughout most of Western Europe
Sales up 48% in Spain, 22% U.K. and 12% Italy
Sales down 9% in Germany
Dividend Payout 1999-2005
Factors Affecting Profitability
Sharp rise in crude oil prices
Reduced consumer buying power and demand
Elevated price of raw materials such as steel and other metals
BMW NightVision
BMW Group Growth Strategies
Introduction of the first luxury hydrogen hybrid car 745hL
MINI
New redesigned MINI Cooper launches late November 2006
Rolls Royce
New convertible and coupe version of Phantom available late 2007
Fisher’s Analysis
1) Financial Skill
- Great financial performance with increasing profits
- Industry product leadership
2) People Factor
- Great management team; relatively good employee relationship
3) Investment Characteristics
- Limited growth space due to intense competition
- Low industry profit margin
4) Investment Price
- P/E ratio is relatively low
Recommendation
HOLD
Honda Motor Co., Ltd.
Agenda
Current Financial Position
Company Analysis
Financial Analysis
Semi-annual Financial Statements
Annual Financial Statements
Fisher’s Analysis
Recommendation
Company Snap Shot
Industry: Consumer Products (Automotive)
Listed: NYSE (HMC-N)
TSE (7267)
Share price: US $34.870
P/E: 12.00
EPS: US $2.90
Dividend: US $0.51
Yield: 1.50%
# of shares outstanding: 1,834,828,000
Chart: 1 Year (Daily)
Source: Globeinvestor.com
Chart: 10 Years (Weekly)
Source: http://money.cnn.com/
Chart: 3 Year Stock Performance
Compared to DJTA
Source: Globeinvestor.com
Credit Ratings
As of March 31, 2006
Credit Ratings
Short-term Long-term
unsecured unsecured
Agencies debt securities debt securities
Moody's Investors S
ervice P-1 A1
Standard & Poor's R
ating Services A-1 A+
Company Analysis
Overview
Established in 1948
Four lines of business:
Motorcycles
Automobiles
Power products and others
Financial services
Over 61 principal subsidiaries
~32 manufacturing facilities in 19 countries
Total of about 144,785 full-time employees
History
1948 Honda Motor Co., Ltd. incorporated (capital: 1 million yen)
1963 Honda’s first sports car (S500) and light truck (T360) released
History
1977 ADRs listed on the New York Stock Exchange (NYSE)
Consolidated financial disclosure begins
Satoshi Aoki
Executive VP and Rep Director
Joined Honda since 1969
Promoted to Executive VP in summer 2005
Lines of Business
Motorcycles
Automobiles
Power products and Others
Financial services
Fields of Business
Research & Development
ASIMO
HondaJet
Next generation powertrains
(from bigcharts.com)
1-Year Stock Price
(from bigcharts.com)
GM vs. S&P/TSX Composite Index
Globeinvestor.com
Definitions
GMA – GM Auto
GMNA - GM North America
GME - GM Europe
In 2005, 9.17 million GM cars and trucks were sold globally under the
following brands:
•GM •Opel
•Buick
•Cadillac •Daewoo •Pontiac
•Chevrolet •Holden •Saab
•GMC •HUMMER •Saturn
•Vauxhall
GMA
GMA GMAC
82%
Other Auto Other Financing
Global Partnerships
Majority shareholder of GM Daewoo Auto & Technology Co. of
South Korea
Robert A. Lutz
Vice Chairman, Global Product Development since Sept. 1, 2001
Former CEO of Excide Technologies & Vice Chairman of Chrysler Corporation
BA in production management from the University of California-Berkeley
MBA from the University of California-Berkeley
Degree of doctor of management from Kettering University
The World's Largest Automaker
GM's largest national market in order:
1. the United States
2. China
3. Canada
4. the United Kingdom and Germany.
GME
19%
GMNA
64%