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    Cheetay

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    Sikandar Saleem
    Cheetay.pk is an online food delivery service operating in Lahore, Pakistan. It aims to deliver anything from any restaurant to any location in Lahore. Cheetay.pk faces competition from other delivery services like Foodpanda, Uber Eats, and Careem but differentiates itself by offering delivery of non-food items and to more locations. A market plan shows friends using Cheetay.pk to order drinks and plates when other services cannot deliver to their location.

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    Cheetay

    Uploaded by

    Sikandar Saleem
    700 views12 pages
    Cheetay.pk is an online food delivery service operating in Lahore, Pakistan. It aims to deliver anything from any restaurant to any location in Lahore. Cheetay.pk faces competition from other delivery services like Foodpanda, Uber Eats, and Careem but differentiates itself by offering delivery of non-food items and to more locations. A market plan shows friends using Cheetay.pk to order drinks and plates when other services cannot deliver to their location.

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    Cheetay.pptx

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    Cheetay.pk is an online food delivery service operating in Lahore, Pakistan. It aims to deliver anything from any restaurant to any location in Lahore. Cheetay.pk faces competition from other delivery services like Foodpanda, Uber Eats, and Careem but differentiates itself by offering delivery of non-food items and to more locations. A market plan shows friends using Cheetay.pk to order drinks and plates when other services cannot deliver to their location.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    700 views12 pages

    Cheetay

    Uploaded by

    Sikandar Saleem
    Cheetay.pk is an online food delivery service operating in Lahore, Pakistan. It aims to deliver anything from any restaurant to any location in Lahore. Cheetay.pk faces competition from other delivery services like Foodpanda, Uber Eats, and Careem but differentiates itself by offering delivery of non-food items and to more locations. A market plan shows friends using Cheetay.pk to order drinks and plates when other services cannot deliver to their location.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Cheetay.

    pk
    Moiz Atif, Fajar Sajjad,
    Nabeeha Ayaz, Muhammad
    Hamza
    Section A
    PEST Analysis
    • Political
    • The government wants the local industry to flourish, so
    Cheetay.pk has the upper hand.
    • Rules and regulations regarding licensing
    • Economical
    • Employment opportunities; job creation
    • Demand for food increasing day by day, increasing the
    consumption hence the multiplier effect; GDP affect
    PEST Analysis
    • Social
    • Lazy generation; trending towards home delivery services
    • Everyone has a mobile phone, so ease of access
    • Technological
    • Cheetay.pk has been focusing on cyber security
    improvementsContinue to invest in technology
    • Ecommerce trend
    • Investment in electronic bikes
    • Cost reductions
    • Allowing ease I ordering and payment
    Industry Analysis
    • 93.7% Ecommerce business sales have risen
    • 20% market share in Lahore’s food industry
    • No barriers to entry
    • Competition; Uber, Careem, FoodPanda, Eat Mubarak
    • Lower investments
    Porters 5 Forces
    • Competitive Rivalry
    • Foodpanda main rival.
    • Uber and careem are about to enter
    • Competition expected to intensify because of All-in-one
    apps, just like China and other countries
    • Supplier Power
    • No such power of suppliers as Cheetay.pk is already charging
    a commission over the order and they’re covering their
    expenses by delivery fees
    • Threat of New Entry
    • Uber and Careem are looking to join this market
    Porters 5 Forces
    • Buyer Power
    • Less buying power because standardized commission rates
    • they have a large number of buyers.
    • only sell products at prices charged by the product makers so
    they have no influence over it
    • Switching costs may include the coupons and discounts
    offered
    • Substitutes
    • Foodpanda is a leading app and offers more discounts and
    people are more familiar with its interface
    • Foodpanda’s brand name is more food associated
    SWOT Analysis
    • Strengths
    • Well integrated system
    • Covers entire Lahore
    • Delivers anything and everything
    • Tracking services offered

    • Weaknesses
    • Only operating in Lahore
    • Customer service is poor
    • Delivery fees reported to be high by customers
    SWOT Analysis
    • Opportunities
    • Can market itself as the delivery service that delivers
    everything.
    • The “All-in-One” app
    • Threats
    • Careem and Uber slowly expanding into offering a wide
    variety of delivery services
    • Careem Uber have stronger brand names
    • Foodpanda to eat up Cheetay’s market share
    Segmentation, Targeting &
    Positioning
    • Price conscious people in Lahore
    • SEC A, B and C
    • People who have access to smart phones and mobile apps
    • Wide variety of discounts and offers
    • Delivers anything everywhere in Lahore
    “There is no location in Lahore we won’t deliver to, and there are now no
    restaurants that don’t have delivery. You can also track your cheetah as he
    speeds your way with your food ”
    Market Plan: Story Board

    Scene 1: Old friends Scene 2: They order food via a Scene 3: They realise their
    meeting each other after a delivery service order does not come with
    long time. Chatting, and drinks neither do they have
    having fun. paper plates for the gathering.
    And most delivery apps don’t
    deliver to their location.
    Scene 4: Some friends Scene 5: They open the Scene 6: The wide
    pitch in the idea of using cheetay app. options available are
    Cheetay that delivers to shown on the app
    any location in Lahore, and display while the user
    can get both the cold scrolls through the app.
    drinks as well as the paper They place the order.
    plates
    Scene 7: Soon after the Scene 8: The group of Scene 9: Display of Cheetay
    rider appears at the friends enjoy their food alongwith tagline “Cheetay
    doorstep with the bottle and have a good time har lamhay, har jaga, apke
    of Coke and paper plates because of Cheetay. saath”

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