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    Aida Model

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    Nayla Salsabila
    The document discusses the AIDA model of marketing communication. It describes the four stages of AIDA - Attention, Interest, Desire, and Action. At the Attention stage, marketers aim to grab consumers' attention through visual stimuli, text, facts, and statistics. The Interest stage focuses on benefits to engage consumers. Desire is about convincing consumers they want the product through problem-solution techniques. Finally, the Action stage provides a call to action for consumers to purchase. An example for films shows how promotions create awareness, interest, and desire leading to ticket purchases.

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    Aida Model

    Uploaded by

    Nayla Salsabila
    219 views14 pages
    The document discusses the AIDA model of marketing communication. It describes the four stages of AIDA - Attention, Interest, Desire, and Action. At the Attention stage, marketers aim to grab consumers' attention through visual stimuli, text, facts, and statistics. The Interest stage focuses on benefits to engage consumers. Desire is about convincing consumers they want the product through problem-solution techniques. Finally, the Action stage provides a call to action for consumers to purchase. An example for films shows how promotions create awareness, interest, and desire leading to ticket purchases.

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    all about AIDA MODEL in communication and bussiness

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    The document discusses the AIDA model of marketing communication. It describes the four stages of AIDA - Attention, Interest, Desire, and Action. At the Attention stage, marketers aim to grab consumers' attention through visual stimuli, text, facts, and statistics. The Interest stage focuses on benefits to engage consumers. Desire is about convincing consumers they want the product through problem-solution techniques. Finally, the Action stage provides a call to action for consumers to purchase. An example for films shows how promotions create awareness, interest, and desire leading to ticket purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    219 views14 pages

    Aida Model

    Uploaded by

    Nayla Salsabila
    The document discusses the AIDA model of marketing communication. It describes the four stages of AIDA - Attention, Interest, Desire, and Action. At the Attention stage, marketers aim to grab consumers' attention through visual stimuli, text, facts, and statistics. The Interest stage focuses on benefits to engage consumers. Desire is about convincing consumers they want the product through problem-solution techniques. Finally, the Action stage provides a call to action for consumers to purchase. An example for films shows how promotions create awareness, interest, and desire leading to ticket purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    AIDA MODEL

    IMPLEMENTATION
    MODELS IN MARKETING
    STRATEGY
    COGNITIVE STAGE
    The cognitive component deals with
    cognition or knowledge: it is the
    power of knowing, perceiving or
    conceiving ideas about the product. It
    is dealing with the basic information
    that a consumer needs to know. A
    customer needs to be exposed to the
    product and understand its usage
    before he actually purchases it
    AFFECTIVE STAGE

    The effective component deals with the


    affections/emotions. For example, feelings of likes
    or dislike towards objects are dealt on the
    effective plan. It is at this stage that the consumer
    will either have preference or liking towards the
    product or he/she will develop a dislike. This stage
    shows his/her attitude towards the product,
    whether he is for or against the product.
    BEHAVIOUR STAGE

    This stage is the stage when customer


    decide whether he/she will do the
    purchase or not. Of course after they
    consider about the utility of the
    products and whether they like or
    dislike the product itself.
    AIDA FORMULA
    ATTENTION

    • Most campaign rely on a mix of a visual stimuli


    : typography, color, layout, size, celebrity,
    model, etc.
    • Text is then employed to further grab attention,
    enticing the reader to continue reading in
    search for more information. That is why the
    first sentence needs to be the strongest : Have
    you ever… ? Are you noticing..? Can you see..
    ?
    • Presenting a shocking fact or statistic that
    identifies a problem.
    INTEREST
    • Raise customer interest by focusing on and
    demonstrating advantages and benefits.
    • Keep them engaged.
    • Establish a need, create a bond.
    • Being able to establish a need in the mind of a
    consumer is the cornerstone of an effective ad
    campaign.
    • Being able to establish a need in the mind of a
    consumer is the cornerstone of an effective ad
    campaign.
    • A demonstration or illustration can help the recipients
    to further identify with the problem and want to seek
    possible solutions.
    • Hinting at something special to keep their interest in
    what you have to say.
    DESIRE

    • This is the stage where you stoke the flames


    of their desire until they are absolutely certain
    they have to have what you are selling.
    • Convince customers that they want and desire
    the product or service and it will satisfy their
    needs.
    • This is often accomplished through the
    problem-solution technique.
    • Desire is like a fire, and can be stoked by
    many methods.
    • We have to convince the customers by giving
    them evidence, testimonials, endorsements
    and facts.
    ACTION

    • You’ve attracted their attention, built their


    interest and fanned desire.
    • Lead customers towards taking action
    and/or purchasing.
    • A call to action should be in every single ad,
    regardless of format. Whether it is a special
    offer, a free gift or time-limited discount.
    • Whether it’s going to your website, picking
    up the phone or sending an order, the last
    section of advertisement needs to contain a
    powerfull call to action.
    EXAMPLE: FILM INDUSTRY
    • Before the films are to be released they start airing
    their promos on television. Later on they use the
    outdoor media and the press to create more
    AWARENESS AND ATTENTION. The producers bank on
    the star cast, music, locations and the crew of the film
    to catch the eyes of the public.
    • To create INTEREST among the consumers, they then
    release the music and also introduce the theme of the
    film.
    • Later at the DESIRE stage, along with the continuous
    promos on television, they have promotions through
    contests and movie tickets as prizes.
    • After all these promos and activities, if the film is
    succesfull in creating interest and desire among the
    people, there will be immidiate ACTION which is seen
    through purchases of tickets.

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