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    Consumer Behaviour: Jayanta Chakraborti Associate Professor ICFAI University Tripura

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    Consumer Behaviour: Jayanta Chakraborti Associate Professor ICFAI University Tripura

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    AnuPamGhOsh
    53 views16 pages
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    Consumer Behaviour

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    Download as pptx, pdf, or txt
    53 views16 pages

    Consumer Behaviour: Jayanta Chakraborti Associate Professor ICFAI University Tripura

    Uploaded by

    AnuPamGhOsh
    cb

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Consumer Behaviour

    Jayanta Chakraborti
    Associate Professor
    ICFAI University Tripura
    Consumer Buying Process

    Problem Recognition

    Information Search

    Evaluation

    Purchase Decision

    Postpurchase
    Behavior
    How Customers Dispose Products
    What Influences
    Consumer Behavior?

    Cultural Factors

    Social Factors

    Personal Factors

    Psychological Factors
    Copyright © 2009 Pearson
    Education, Inc. Publishing as
    Prentice Hall
    What is Culture?
    Culture is the fundamental determinant of a
    person’s wants and behaviors acquired
    through socialization processes with family
    and other key institutions.

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    Subcultures
    Nationalities

    Religions

    Racial groups

    Geographic regions

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    Social Classes

    Upper uppers
    Lower uppers
    Upper middles
    Middle class
    Working class
    Upper lowers
    Lower lowers

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    Social Factors

    Reference
    Family
    groups

    Social
    Statuses
    roles

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    Reference Groups
    Membership groups

    Primary groups

    Secondary groups

    Aspirational groups

    Dissociative groups
    Copyright © 2009 Pearson
    Education, Inc. Publishing as
    Prentice Hall
    Personal Factors

    Age
    Self- Life cycle
    concept stage

    Lifestyle Occupation

    Values Wealth
    Personality

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    The Family Life Cycle

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    Key Psychological Processes

    Motivation Perception

    Learning Memory

    Copyright © 2009 Pearson


    Education, Inc. Publishing as
    Prentice Hall
    Consumer Buying Behaviour Model
    The Different Buying Behaviours

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