DR.

HARISINGH GOUR UNIVERSITY

(a central university)
SAGAR( M. P. )

DEPARTMENT OF BUSINESS MANAGEMENT

PRESENTATION ON HINDUSTAN UNILEVER

LIMITED

SUBMITTED TO : -
DR. BABITA YADAV
(Assistant professor)

SUBMITTED BY :-
AMIT JAIN
(Y18180504)
BBA 3rd Sem.

BATCH 23rd
Session year
2019-20
 TABLE OF CONTENT

1. INTRODUCTION

2. LITRETURE REVIEW

3. COMPANY PROFILE

4. OBJECTIVE OF THE STUDY

5. BRANDS AND PRODUCTS

6. RESEARCH METHODOLOGY

7. SAMPLING TECHNIQUE

8. FINDING & SUGGESTION

9. CONCLUSION

10. BIBLIOGRAPHY

11.QUESTIONNAIRE
 INTRODUCTION

Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered

in Mumbai, India. Its products include foods, beverages, cleaning agents, personal care
products, water purifiers and consumer goods.

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company
with a heritage of over 80 years in India. On any given day, nine out of ten Indian households
use our products to feel good, look good and get more out of life – giving us a unique
opportunity to build a brighter future.

HUL was established in 1933 as Lever Brothers and following merger of constituent groups in
1956 was renamed as Hindustan Lever Limited. The company was renamed in June 2007 as
“Hindustan Unilever Limited.

HUL works to create a better future every day and helps people feel good, look good and get
more out of life with brands and services that are good for them and good for others.
 LITERATURE REVIEW

Hindustan unilever Limited is the Indian arm of the Anglo-Dutch company . Both Unilever
and HUL have established them selves well in the Fast Moving Consumer Goods(FMCG)
category. In India, the company offers many households brands like, Dove, Lifebuoy ,
Lipton, Lux, Pepsodent , Ponds, Rexona , Sunsilk , Surf, Vaseline etc. Some For 70
years, Unilever was the undisputed market leader but now faces tough competition from
Proctor& Gamble and Colgate-Palmolive.HUL is also known for its strong distribution
network in India. The FMCG products we have considered following points : We have a
listed the different FMCG product lines of HUL We have done competitor’s analysis in
which the market share of top FMCG companies are analysed & the market share of
HUL’S different categories product are analyzed with comparison.
 Hindustan Unilever Limited

Type Public
Traded as BSE: 500696
NSE: HINDUNILVR
BSE SENSEX Constituent

Industry Consumer goods

Predecessor Hindustan Vanaspati
Manufacturing Company
(1931–1956)
Lever Brothers India
Limited (1933–1956)
United Traders Limited
(1935–1956)
Hindustan Lever Limited
(1956–2007)

Founded 1933; 86 years ago

Headquarters Mumbai, Maharashtra
, India
Key people Sanjiv Mehta (CEO)
Products Foods, cleaning
agent, personol care
products and water
purifiers.
Revenue ₹34,487 crore (US$5.0 billion)
(2016-17)
Operating income ₹6,047
crore (US$870 million)(2016-
17)

Net income ₹4,490 crore (US$650 million)

(2016-17)
Number of employees 18,000 (2014)
Parent Unilever
Website www.hul.co.in
BRANDS AND PRODUCTS
 OBJECTIVE OF STUDY
1. The main objective of this project is to find, what are the steps Hindustan Unilever
Lid adapting to be market leader and to differentiate itself from its competitors.
2. What is the steps company is utilizing to find current trend in the market.
3. To study various brands of HUL.
4. To study the competitive brands in the market of home care products. food
brands, personal care products.
5. To determine the key areas of strength and weakness for HUL brands.
6. To develop a promotion plan for brand communication of the HUL.
7. To study various marketing strategies of hul.
8. To find the market share of the HUL brands and its competitive rands.
 Research methodology
The scope of the research has been limited to the Sagar City Keeping in mind
the objective stated, questionnaire was designed for the people. Subsequently
a research was conducted.

There is large no. Of FMCG companies in the market. To find the defining
strategies used, the methodology used is interview and survey method.

Data Collection Method

For this research study, primary data as well as secondary data was
collected Primary Data has been collectedly through personal contact. For
this purpose both questionnaire and one-on-one interview was considered
with the consumers. Owners and distributors & suppliers of the company
Secondary data has collected from magazines, newspaper. Company lerature
and Websites.
Data analysis

Analyzing codes to each question were awarded. Thereafter every

questionnaire was written. Are which the data were analyzed.
 SAMPLING TECHNIQUE
For my survey I used Cluster Sampling technique. I selected a sample of 100
people fund the area and interviewed them according l the questionnaire In the
survey 1tried to find out their preferences & tastes, their purchasing habit, are
they brand loyal or they consider their friends advice or some reference group
during purchasing. I last tried to find out that are they satisfied with the quality or
present salute of product, did they want any thane in the existing product also
interviewed some of the shop owner and distributors and try to find out what the
company is ding to sustain their customer and what new changes they are
hinging in their product to gain competitive advantage from other ccompetition.

Sample size:- 20 respondent

Sampling Area:- I selected around of the sagar city Because behaviour of the
consumer is different for different products .
 FINDING
1. company operating for more than 80 years.
2. The HUL has good relation with its customers.
3. HUL products have a reputation for quality and reliability, so a
little defect can harm its reputation.
4. ITC the greatest threat to HUL s business.
 SUGGESTION
 Efficient infrastructural base coupled with better and more comprehensive
advertising strategies should be resorted to: though hul presntaly surfing ahead
of others on the path of taking some great initiatives it should be more
concerned about it for the purpose of corporate image building.
 The price structure for various products should be more within the limit of
affordability for consumers. the grassroots consideration in this regard should
note ignored. Here, the policy of loco centric rather than uniform price structure
would certainly be more advantageous.
 HUL should go for more planned and sensible marketing strategies with a view
to accomplishing the task of global brand image buildings.
 Hyper marketing and retailing network should get special attention as vital
components of HULs marketing policy
 CONCLUSION
In recent years , the FMCG products sector declined due to down
trading .Also because of presence of large number of companies
trying to seize this opportunity , this force the old HUL for the
change thus, their transformation has resulted in a new HUL,
which has successfully faced the challenge and reversed the trend.
It has done so by substainly strengthing their brands and building
capabilities. This has already begun to yield benefits and they are
returning to growth. Volume growth is being followed by value
growth. Which in turn is bringing profit growth.
BIBLIOGRAPHY

Websites

 www.wikipedia.com
 www.hul.com

 www.economictimes.com

Books
 Marketing management , philip kotler

 Kothari,CR,reserch methodology
 annexure

questionnaire for consumers

respected sir/mam

I am the student of Dr. Harisingh gour central university sagar, studying in BBA 3rd sem. as a part of my
curriculum ,I am doing a project which has a title “factor considered while purchasing FMCG products “ and
analysis of buyers behaviour to purchase the shampoo products with special references to Hindustan Uniliver
LTD. I will be very grateful to your valuable time to response the following questions . kindly tick (√) or give
your words where appropriate.

Name:-…………………..
Address:-……………………
Gender :-…………… (male/female)

1.what is your age group

a. 0-15 b. 15 - 30 c. 30-45 d. 45-60

2.what is your merital status?

a. married b. unmarried
3.from which family are you belonging?
a. joint family b. nuclear family

4. how many members are in your family?

a. single b. 2-3 c. 3-4 d. 4 or above

5. what is your educational background

a. 10th b. 12th c. graduate d. post graduate

6. what is your annual income?

a. 0-1 lakh b. 1-2 lakh c. 2-3 lakh d. 3 to above e. none of them

7. do you use the FMCG products?

a. yes b. no

8. do you use the shampoo?

a. yes b. no

9. if yes, then which brand of shampoo do you use?

a. clinic plus b. dove c. sunsilk
10. since,how long time you are using these shampoo ?
a. 1 month b. 6 month c. 1 year d. 2 or more

11. do you want to switchover to any other brand ?

a. yes b. No

12. if yes, then what type of brand shampoo you will switchover?
a. patanjali b. p&g c. ITC d.godrej e. anyof these

13. by which source you get information and attract about the particular brand?
a. TV b. radio c. hoardings d. friends and family
b.
14. from which place do you purchase your favorite shampoo brand?
a. nearest kirana shop b. super shop c. wholesaler shop d. as a situation

15. which attributes motivate you to purchase the favorite shampoo ?

a. brand name b. quality c. advertisement d. price e. offer f. fragrance
17. which type of package of shampoo do you use ?
a. pouches b. bottles c. combo pack d. any of these

18.how much your monthly consumption of above mentioned package ?

a. 1 - 4 b. 4 – 8 c. 8 – 12 d. as a situation
b.
19. are you satisfied with your existing shampoo brand ?
a. highly satisfied b. moderate satisfied c. unsatisfied d. none of these

20. would you recommend any other to use this brand?

a. yes b. no

b.
thank you
signature

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 questionnaire for shopkeeper

name of shop :- ………………………….

name of shopkeeper :-……………………..

tick the options.

1.which brand of shampoo are available in your shop?

a………………….
b…………………….
c……………………..
d………………………
e……………………….
f………………………
g………………………..
h………………………..
i……………………….
j………………………
k………………………
2. sales per month of shampoo brands.
a………………….
b…………………….
c……………………..
d………………………
e……………………….
f………………………
g………………………..
h………………………..
i……………………….
j………………………
k………………………

thank you signature

………………….
THANK YOU………