Mareting in Digital World Presentation

PRESENTATION ON
EMAIL-MARKETING AND E-WALLETS
PRESENTED BY
YASH BANSAL
MONIKA AGARWAL
FEROJ AHMED
MEHAK SOMANI
SONIKA KUMARI
MANPREET KAUR
WHAT IS
EMAIL
MARKETING ?
BUYING EMAIL DATABASE
AND SENDING EMAILS?
NO!
OPENING A GMAIL ACCOUNT AND
SENDING EMAILS TO 500 PEOPLE A
DAY?
NO!
Sending email one on one introducing
about the product and services ?
YES!
THE EVOULATION OF PERMISSION
BASED MARKETING!
Permission Marketing is a
way
To turn strangers into
friends
And friends to customers
--SETH GODIN
Why Email Marketing?
THAT S A
3,900%
ROI
BENEFITS OF EMAIL MARKETING
• CREDIBILATY
• MARKETING TO MANY
• INCREASED SALES
• LOW OVERHEADS
• AUTOMATION
• STAY ON THEIR MIND
E- WALLETS
Anytime, Anywhere
WHAT IS IT
E-wallet is a type of
electronic card which is used
for transactions made online
through a computer or a
Smartphone. Its utility is same
as a credit or debit card. An E-
wallet needs to be linked with
ABOUT
E-wallet has mainly two components,
software and information. The software
component stores personal information
and provides security and encryption of
the data. The information component is a
database of details provided by the user
which includes their name, shipping
address, payment method, amount to be
paid, credit or debit card details, etc.
We can transfer funds, purchase stocks,
and offer a variety of other services
without having to handle physical cash or
checks as long as bank is providing such
services online. The significant effect is we
do not have to queue in lines, thus saving
our time.
E-CASH BENEFITS
SO HOW DOES THIS SYSTEM
WORKS ?
STEPS FOR USING
• FOLLOW THE STEPS GIVEN BELOW TO ACCESS:
o STEP 1-Download mobile wallet or e-wallet application
o STEP 2- Register and create new wallet by providing
information
o STEP 3 – Load money in your wallet from your bank using
credit card and debit card
o STEP 4 – Make a payment using e-wallet
WORKING
• SET UP:
For setting up an E-wallet account, the user needs to install the software on his/her device,
and enter the relevant information required. After shopping online, the E-wallet
automatically fills in the user’s information on the payment form. To activate the E-
wallet, the user needs to enter his password. Once the online payment is made, the
consumer is not required to fill the order form on any other website as the information
gets stored in the database and is updated automatically .

Sign in with Look for the e- Create a new wallet
your wallet option for yourself
E-mail id
Transfer money to account using While buying something use e-wallet

online transfer OPTION AVAILABLE to redeem as much as cash required
AND NOW YOU CAN ACCESS FROM ANYWHERE ANYTIME

Benefits of E-wallet
• Easy accessibility –Using a mobile wallet for day to day transactions is
really simple to begin with. Downloading the app and creating a user ID
and password is all you need to do here. It is as simple as logging in to
your Gmail or Facebook account from your smart phone.
• Simple to load money– You can add money to your wallet in easily via net
banking, credit card or debit card. Being able to store these details saves
you from the hassle of entering these details every time you make a
transaction and saves time.
• Range of uses– Starting from bill payments for DTH, postpaid, data card
and broadband to buying air, bus or train tickets, you can use an e wallet
for a variety of transactions. From paying at your local kirana stores to
paying for your utilities like gas, water and electricity, the reach of mobile
wallets has gone far and wide.
• Split bill facility– Being able to split expenses with friends is another big
advantage. Freecharge and Mobikwik users can split their bills simply by
entering the amount and the number of people who are expected to pay
their share. These wallets will automatically generate a link which you can
send to people who owe you money.
• Ensures timely payments– You can also make use of the auto pay facility to
make future bill payments automatically, from your wallet balance on a pre-
determined date.
• Incentives and Promotions– Each wallet comes with its own set of
incentives. E-wallets give plenty of money saving avenues through
discounts, cashbacks, offers and free gifts. You can benefit the maximum by
going through their offer section and making optimum use of promo codes.
• Quick transfer of funds– Money wallets have made sending and receiving
money quick and easy. And on the top of that, currently there are no
transaction charges levied for transferring money anywhere, anytime, thus
making it a more preferable option.
Where can be used?
• Transfer of money
• Bill payment
• Mobile/ DTH recharge
• Access payment to all online stores
• Online travel portal
• E- commerce portal
TYPES of E-wallet
• Open wallets- are the ones that allow you to buy good
and services, withdraw cash at ATMs or banks and transfer
funds. These services can only be jointly launched with a
bank.
• Closed wallets- is a mobile wallet or an e-Wallet which
is designed for making full or part payment for the services
directly provided by the wallet issuer. A Closed
wallet cannot be used for making payments to any third
party service providers or for money transfer.
• Semi closed - are used to make online payments for
goods and services at select merchant locations.
GROWING EMERGENCE
Advanced Features of Today
 Cloud, QR code scanner, SMS , or BLE (Bluetooth
Low Energy) Enabled.
 Blog data, analytics included
 Biometrics included
 user can manage & operate gift cards
 Integrated customer insight manager
 Integrated trusted service manager
 Quick , quicker , quickest
And yes anytime anywhere
THE FUTURE
Mobile wallets are one of the fastest growing
trends concerning the future of mobile payment
technology. That’s because mobile wallets offer
speed, convenience, and security for consumers.
While mobile wallet payments only accounted
for $75 billion in 2016 it is forecast to reach $500
billion by 2020. That represents an annual
growth of around 80% over 5 years. In other
words, mobile payments are growing rapidly and
the growth looks poised to continue.
AS WE PROCEED TO FUTURE WE NEED
TO UNDERSTAND THE LOOP HOLES
Areas to improve
Safety
Security
Ease
Growth
Possibilities of losing money
Taxation issues
Non supportive content
Network barriers
PayTM. ...
Phone pay
Amazon Pay. ...
Google Pay (formerly known as Tez) ...
PhonePe (now part of Flipkart) ...
Yono by SBI. ...
Citi MasterPass. ...
ICICI Pockets. ...
Some Popular E- wallets
UNDERSTANDING

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PRESENTATION ON

EMAIL-MARKETING AND E-WALLETS

gets stored in the database and is updated automatically .

Transfer money to account using While buying something use e-wallet

AND NOW YOU CAN ACCESS FROM ANYWHERE ANYTIME

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