Amazon Fresh

CASE STUDY ON -
AMAZON FRESH
REKINDLING THE
ONLINE
GROCERY
MARKET
CONTENTS
 INTRODUCTION
 HISTORY
 IDENTIFICATION OF PROBLEMS
 SOLUTIONS
 ADVANTAGES OF AMAZONFRESH OVER
COMPETITORS
 CONCLUSION
 SUGGESTION
INTRODUCTION
 Amazon Company was founded by Jeff Bezos in 1994 in
United States.
 It is now the largest MNC that concentrates on the E-
commerce, Cloud Computing Service, Artificial
Intelligence, electronics etc.
 Amazon is one of the largest corporates in terms of the
technology in the world.
 The launching of Amazonfresh was done by amazon in the
year 2007 and it took around five years for the company to
analyse the business model.
 This service of amazon will help the customers to shop the
groceries online. Amazon Fresh came to India on 23 august.
 By launching amazon fresh to India Amazon is trying to compete with the
Flipkart which is now all backed up with Walmart
 With the help of the Amazon fresh, customers will be able to get basic items
within less time period.
 Amazon Fresh will pave the way of customers in getting fresh fruits and
vegetables instantly.
 The service in the amazon fresh involves either attended delivery or
unattended delivery. In the first option, consumers are being delivered
groceries in plastic bags and have to be received by the consumer by
himself/herself. In the latter option, the groceries will be delivered to the
consumers in their home.
 The company also provides the 2-hour delivery system for the customers
 Amazon is trying to expand the amazon fresh to more and more cities.
IDENTIFICATION OF
PROBLEMS
 During initial stages the sales of online groceries in US were only about
1.3%.
 Customers and had to specify delivering windows and they have to be

at home at the time of delivery.
 Some people like the traditional way of purchasing the groceries.
 Online grocers should be having their own logistic infrastructure.

 Online grocers also lacked legitimacy as the people are not
ready to invest in the industry.
 People are overly concerned about the quality of the

products which hinders them in purchasing online.
 Consumers should also pay delivery charges which adds

cost to the product.
 For one particular order in an area the delivery van has to

travel so long that this indeed will reduce the output
SOLUTIONS TO THE
PROBLEMS
 The mechanism of online groceries that you should
order in advance should be sorted and the product
should be received within the hours after delivering by
opening of Amazon Fresh outlet in all main areas
which gives fast services.
 The online method should be more interactive which

gains more customer attraction like a product should
have a review chart, rating chart and should have
proper feedback after every delivery.
 They should have their own logistic infrastructure

which avoid miss shipping of the product.
 As Amazon Fresh believes in long term run it should attract
more investors with the help of good market capture and good
services.
 In case of meat and fish the company should make a

partnership with the local trader which provides the meat and
fish to the doorstep but in the name of Amazon Fresh.
 They should provide free sample complimentary product to

show the quality of the product.
 They should send message to the consumer at the time of

shipment of the product and when the product is going to reach
the destination
 E-Security like TRUSTE. and SUPERSAFE website help
the consumer to gain trust that e-payments as safe now.
 After the payment is done the customers must receive a

payment conformation email or chat in the phone for any
future mis happens.
 They should make navigation track which tells where the

product is.
 Interfaces should be made more attractive which entertain

and engage the people at same time
ADVANTAGES OF AMAZON
FRESH OVER COMPETITORS
 Amazon Fresh provides customers wider selection

of products at fair prices.
 Amazon often provides free samples to the

customers with every order.
 The company also joined hands with local

tradesmen to sell products such as meat, fish etc.
 Amazon also provided wide variety of delivery

options depending upon the customers.
 azon opened 23 warehouses worldwide.

SUGGESTIONS
 After analysing the case study, we found that Amazon

Fresh is working brilliantly against its competitors and
the trend of online grocery is increasing day by day
because 90% of people are busy in their work.
 Some added suggestion after analysing the case study

are:
 The Amazon Fresh somewhat reduce its price as

compared with the total market.
 They are also charging high delivery charges which further
increases the price.
 Amazon Fresh is only available in the selected cities, So the

people which are living in the non-selected area will be unable to
avail the benefits. So, the company must focus on further
expansion.
 For one order the company should arrange electronic scooter like
vehicles which are efficient.
 Sometimes the order gets delayed which affect both the food
products and the consumers
CONCLUSION
 In conclusion, the Amazon Fresh believed on the

endeavour of long fail to meet customer basic needs
and increase the customer loyalty and brand value.
Amazon Fresh is following the same path of the online
giant Amazon.com. The success of Amazon Fresh lies
in its operation and how well it is connected with
Amazon’s intelligent sell high margin ecosystem.
 So, it is important to Amazon Fresh to increase its

ecosystem and expand to another city which provides
them more customers, more customers mean more
profit to the company, high population also makes the
operation more cost effective.
THANK YOU

Amazon Fresh

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CASE STUDY ON -

 Customers and had to specify delivering windows and they have to be

 Some people like the traditional way of purchasing the groceries.

 Online grocers should be having their own logistic infrastructure.

 People are overly concerned about the quality of the

 Consumers should also pay delivery charges which adds

 For one particular order in an area the delivery van has to

 The online method should be more interactive which

 They should have their own logistic infrastructure

 In case of meat and fish the company should make a

 They should provide free sample complimentary product to

 They should send message to the consumer at the time of

 After the payment is done the customers must receive a

 They should make navigation track which tells where the

 Interfaces should be made more attractive which entertain

 Amazon Fresh provides customers wider selection

 Amazon often provides free samples to the

 The company also joined hands with local

 Amazon also provided wide variety of delivery

 azon opened 23 warehouses worldwide.

 After analysing the case study, we found that Amazon

 Some added suggestion after analysing the case study

 The Amazon Fresh somewhat reduce its price as

 Amazon Fresh is only available in the selected cities, So the

 In conclusion, the Amazon Fresh believed on the

 So, it is important to Amazon Fresh to increase its

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