Purposive Communication
Purposive Communication
Purposive Communication
COMMUNICATION
GLOBALIZATION AND COMMUNICATION
GLOBALIZATION
It is the disappearance if
borders between nations and
the rise of international
relations
IMPACT OF GLOBALIZATION
Interpersonal
Group communication
Intrapersonal
Mass Communication
GLOBAL COMMUNICATION
IMPACT OF GLOBALIZATION
• Interactivity
• De-massification
• Asynchronicity
SOCIAL MEDIA
• It refers to the web-based and mobile
communication applications that lets people
interact with each other and build networks
SOCIAL MEDIA
• It is a group of internet based applications that
build on the ideological and technological
foundations allowing the creation and
exchange of user-generated content. (Kaplan &
Haenlein, 2010)
• Online magazines, internet forums, weblogs
social blogs, podcasts, photographs, videos,
ratings and social bookmarking.
CLASSIFICATION OF SOCIAL MEDIA
• Collaborative projects
(Wikipedia ), blogs,
micro blogs (twitter)
• Content communities
(Youtube)
SOCIAL MEDIA
• Social networking
(Facebook)
• Virtual gameworlds (World
Of Warcraft)
• Virtual social worlds
(Second life)
SOCIAL MEDIA
• Other technologies
(Flickr, vlogs, wall
posting, emails,
instant messaging,
crowd sourcing, VOIP,
etc.
USES OF SOCIAL MEDIA (RICHMAN)
• Communication
• Cause-support
• Competitions
• Communication research
• Connection
• Client service
• Community Service
COMMUNICATION
CAUSE SUPPORT
COMPETITIONS
COMMUNICATION RESEARCH
CONNECTION
CLIENT SERVICE
COMMUNITY SERVICE
PROPER DECORUM IN ONLINE INTERACTIONS
RESPONSIBLE USE OF
COMMUNICATION
TECHNOLOGY