Industrial Data: Group: 2

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INDUSTRIAL DATA

Group : 2

AUTOMOBILE INDUSTRY
TOPICS

Name Contents
Fiona Introduction, Players in
the market

Ghansham Impact on the economy


Elvira Forces that influence
the automobile
industry
Deepika Mission plan 2010
Dhara Observation
OBJECTIVE

To analyze Indian Automobile Industry’s growth rate


and its impact on Indian economy.
INTRODUCTION
 Automobile Industry:
 One of the major industrial sectors in India is the automobile sector.
 Until 1982, only three manufacturers - M/s. Hindustan Motors, M/s. Premier
Automobiles and M/s. Standard Motors tenanted the motor car sector.
 In 1983 , Maruti Udyog Ltd. (MUL) came up as a government initiative in
collaboration with Suzuki of Japan to establish volume production of
contemporary models.
 Automobile Industry was delicensed in July 1991 with the announcement of the
New Industrial Policy.
 With the gradual liberalization of the automobile sector since 1991, the number
of manufacturing facilities in India has grown progressively.
 Indian Automobile Industry at Global level:
India ranks 1st in the global two-wheeler market

India is the 4th biggest commercial vehicle market in the world

India ranks 11th in the international passenger car market

India ranks 5th pertaining to the number of bus and truck sold in the world

India is the second largest tractor manufacturer in the world.


PLAYERS IN THE MARKET

Product Players
Cars/SUVs Suzuki, Honda, Toyota,
Mitsubishi, GM, Ford, Daimler-
Chrysler, Skoda, Fiat, Hyundai,
Tata, M&M
Two-wheelers TVS, Hero Honda, Bajaj, Yamaha,
Kinetic, LML
CVs Tata, Ashok Leyland, Tatra, Eicher-
Mitsubishi, Swaraj-Mazda, M&M,
Volvo
Tractors Escorts, M&M, L&T, Punjab
Tractors, New Holland, ITL-
Renault, John-Deere, Steyr
 Domestic Sales
 Passenger Vehicles segment in 2010 (April-August), grew at 33.88 percent over same
period last year. Passenger cars grew by 34.32 percent, utility vehicles grew by 22.56
percent and multi purpose vehicles grew by 50.68 percent in April-August 2010 over
same period last year.
 The overall domestic sale of commercial vehicles segment registered growth of 44.75
percent in 2010 (April-August) as compared to the same period last year. Medium &
Heavy Commercial Vehicles (M&HCVs) registered growth at 65.91 percent and Light
Commercial Vehicles (LCVs) grew at 29.68 percent.
 During 2010 (April-August), three wheelers sales recorded a growth rate of 20.15
percent. While passenger carriers grew by 23.84 percent and goods carriers grew at
5.46 percent in this period.
 Two wheelers registered a growth rate of 27.22 percent in 2010 (April-August).
Scooters, mopeds and motorcycles grew by 44.45 percent, 24.18 percent and 24.41
percent respectively.
 Exports

 In 2010 (April-August), overall automobile exports registered a growth rate of 48.42


percent.
 Passenger vehicles, two wheelers, commercial vehicles and three wheelers segments
grew by 5.07 percent, 56.71 percent, 91.51 percent and 114.86 percent respectively in
2010 (April-August) over 2009 (April-August).
IMPACT ON THE ECONOMY
 GDP and Automobile Industry
 The average income of Indians has grown by 10.5% to RS. 44345 in
2009-10 as against RS. 40141 in 2008-09. reflecting improvement in the
living standards of an average Indian.
 Today, automobile sector in India is one of the key sectors of the
economy in terms of the employment.
 As the world economy slips into recession hitting the demand hard and
the banking sector takes conservative approach towards lending to
corporate sector, the GDP growth has downgraded it to 7.1 per cent for
2008-09 and predicted it to be 6.5 per cent for FY 2009-10 Mr. Montek
Singh (Planning Commission of India.)
 Recession
 All the major auto companies enjoyed the high growth ride till the mid 2008.
But at the end of the year, industry had witnessed the fall in sales compared
to last year. In December 2008, overall production fell by 22 % last year.
 One of its supporting facts is that the sales in December 2008 for passenger
vehicles fell by 13.86% over December 2007 .
 Two Wheelers minor growth of 1.85 % during April – December 2008.
However, Two Wheelers sales recorded 15.43 percent fall in December 2008
over the same month last year. Although the sector was hit by economic
slowdown, overall production (passenger vehicles, commercial vehicles, two
wheelers and three wheelers) increased from 10.85 million vehicles in 2007-
08 to 11.17 million vehicles in 2008-09.
 Passenger vehicles increased marginally from 1.77 million to 1.83 million
while two-wheelers increased from 8.02 million to 8.41 million. Total number
of vehicles sold including passenger vehicles, commercial vehicles, two-
wheelers and three-wheelers in 2008-09 was 9.72 million as compared to
9.65 million in 2007-08.
 Inflation
 The effect of inflation has affected every sector which is related to
car manufacturing and production.
 Despite of negative inflation, there was an increasing trend of sales
in auto sector.
 FDI’s
 In India FDI up to 100 percent, has been permitted under
automatic route to this sector.

 India enjoys a cost advantage with respect to casting and forging


as manufacturing costs in India are 25 to 30 per cent lower than
their western counterparts.
 FDI inflows in Automobile Industry 2008-09 was Rs.5,212 Cr an
increase of 47.25% compare to 2007-08, while in April-May 2009 it
was around Rs.497 Cr.
FORCES THAT INFLUENCE THE AUTOMOBILE INDUSTRY

 Threat of Substitutes

 Barriers to entry

 Supplier’s power

 Buyers’ Power
MISSION PLAN 2010
 Policy Initiatives

Auto Policy

 Vision
To establish a globally competitive Automotive Industry in India and to double its
contribution to the economy by 2010.
 Objectives
This policy aims to promote integrated, phased, enduring and self-sustained
growth of the Indian automotive industry. The objectives are to:-

(i) Exalt the sector as a lever of industrial growth and employment and to achieve a
high degree of value addition in the country;
(ii) Promote a globally competitive automotive industry and emerge as a global source
for auto components;
(iii) Establish an international hub for manufacturing small, affordable passenger cars
and a key center for manufacturing Tractors and Two-wheelers in the world;
(iv) Ensure a balanced transition to open trade at a minimal risk to the Indian economy
and local industry;
(v) Conduce incessant modernization of the industry and facilitate indigenous design,
research and development;
(vi) Assist development of vehicles propelled by alternate energy
sources;
(vii) Development of domestic safety and environmental standards at
par with international standards.
OBSERVATION

 Indian Automobile Industry is in the growth phase and the expected


growth rate is 9-10% for FY2009-10.

 There is lot of scope for growth and huge opportunities to invest in


Foreign Companies setting up their ventures in India.
WEBLOGRAPHY
 www.acmainfo.co
 www.ibef.org

 www.surfindia.com

 www.siamindia.com

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