Chapter 7 :THE RESEARCH DESIGN

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The function of research design

 To conceptualize an operational plan to undertake the various


What is a research design? procedures and tasks required to complete the study.
 is a plan, structure and strategy of investigation so
conceived as to obtain answers to research
questions or problems. Chapter 7
THE RESEARCH DESIGN
 to ensure that these procedures are adequate to A Research design should do the following:-
obtain valid, objective and accurate answers to the
research questions. Kerlinger calls this function
the control of variance (1986: 280).  Name the study design per se – that is, ‘cross- sectional’, ‘before-and-
after’, ‘comparative’, ‘control experiment’ or ‘random control’.

 Provide detailed information about the following aspects of the study:


The theory of causality and the research design • who will constitute the study population?
There are two methods used to ensure that extraneous variables have a similar effect on control and • how will the study population be identified?
experimental groups and two methods for eliminating extraneous variables: • will a sample or the whole population be selected?
• if a sample is selected, how will it be contacted?
1. Ensure that extraneous variables have a similar impact on control and experimental groups. It is • how will consent be sought?
assumed that if 2 groups are comparable, the extent to which the extraneous variables will affect the • what method of data collection will be used and why?
dependent variable will be similar in both groups. • in the case of a questionnaire, where will the responses be
returned?
2 methods ensure that the control and experimental groups are comparable with one another: • how should respondents contact you if they have queries?
(a) Randomisation – Ensures that the two groups are comparable with respect to the variable(s). • in the case of interviews, where will they be conducted?
(b) Matching – Another way of ensuring that the two groups are comparable so that • how will ethical issues be taken care of?
the effect of extraneous variables will be the same in both groups.

2. Eliminate extraneous variable. Sometimes it is possible to eliminate the extraneous variable


or to build it into the study design - strong evidence that the extraneous variable has a high correlation with
the dependent variable, or when you want to isolate the impact of the extraneous variable.

2 methods used to achieve this:


(a) Build the affecting variable into the design of the study.
(b) Eliminate the variable

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