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    Fashion Retail Management: Resha Udenia 2 Credit

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    Arush Jain
    This document provides an outline for a course on fashion retail management. It discusses key topics that will be covered in the course, including retail marketing strategy, store operations, trade area analysis, inventory methods, and customer service. It also lists relevant textbooks and references on retailing management that will be used, and how student performance will be evaluated, including through internal assessments, a midterm, and a final exam. An overview of the history and theories of retail development is also presented.

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    Fashion Retail Management: Resha Udenia 2 Credit

    Uploaded by

    Arush Jain
    27 views22 pages
    This document provides an outline for a course on fashion retail management. It discusses key topics that will be covered in the course, including retail marketing strategy, store operations, trade area analysis, inventory methods, and customer service. It also lists relevant textbooks and references on retailing management that will be used, and how student performance will be evaluated, including through internal assessments, a midterm, and a final exam. An overview of the history and theories of retail development is also presented.

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    This document provides an outline for a course on fashion retail management. It discusses key topics that will be covered in the course, including retail marketing strategy, store operations, trade area analysis, inventory methods, and customer service. It also lists relevant textbooks and references on retailing management that will be used, and how student performance will be evaluated, including through internal assessments, a midterm, and a final exam. An overview of the history and theories of retail development is also presented.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    27 views22 pages

    Fashion Retail Management: Resha Udenia 2 Credit

    Uploaded by

    Arush Jain
    This document provides an outline for a course on fashion retail management. It discusses key topics that will be covered in the course, including retail marketing strategy, store operations, trade area analysis, inventory methods, and customer service. It also lists relevant textbooks and references on retailing management that will be used, and how student performance will be evaluated, including through internal assessments, a midterm, and a final exam. An overview of the history and theories of retail development is also presented.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 22

    Fashion Retail Management

    Resha Udenia
    2 credit
    Course Outline
    • Overview of the retailing environment
    • Retail marketing strategy and elements of
    retail mix
    • Store organizations and operations
    • Trade Area Analysis and site selection
    • Departmentalization – layout planning and
    space allocation
    • Retail Pricing & re-pricing, Basic Profit Factors –
    The Relationship of Markup to Profit
    • Inventory Methods
    • Six months buying plans – stock turn, open to buy
    • Customer Service
    • Store operations
    Books and References
    BOOK
    • Retailing Management-Levy & Weitz
    • Retailing Management – William Davidson, Daniel J.
    Sweeney, Ronald W. Stampfl
    • Mathematics for Retail Buying– Tepper & Godnick
    Magazines /Journals:
    • Journal of Retailing
    • Journal of Fashion Marketing
    • Business World /India/Today
    • Images
    • Economic Times
    Evaluation
    • Internal 20
    • Mid-term – 20
    • Final – 60
    A Retailing Story
    • Simon – watermelon seller
    Domain Of Retailing
    • As old as formation of human societies
    – First level - Potters, blacksmiths and fish
    mongers were communities who sold to
    households
    – Second level - Trade on “wholesale” leading to
    spice routes from Kerala to Europe and silk
    routes from India and China.
    • Has been an integral part of eco development
    • Nations with strong retail activity have
    enjoyed greater economic and social progress
    Domain Of Retailing

    Benefits of retailing
    (distribution service output by Louis P. Buklin)
    – Access to products
    – Better Merchandise
    – Greater customer satisfaction
    – Higher level of customer service
    – Is one of the forces driving consumption
    • Eastern European countries / China / Now India
    – Customers are deriving a significant hedonic
    utility out of shopping.
    – It is also acquiring a major part of leisure time
    • “Retailing can not be defined in just
    economic terms…but it has gone beyond –
    Functional, Emotional and Epistemic
    Theories of Retail Development
    The retail canvass keeps changing
    continuously due to….
    – Ever changing customer requirements
    – Economic Development
    – Falling borders
    – New technologies
    – the entrepreneurs
    Look at India..
    • We are witnessing unforeseen changes in
    the landscape of retailing
    • There are several theories which have been
    propounded to explain such development.
    The wheel of retailing
    • Retailers enter the business at fairly low status,
    low prices and low cost operations.
    • Helps them compete with existing retailers
    • Then they succeed
    • Hence they acquire more sophisticated and
    elaborate facilities
    • Finally they mature as high cost high price
    retailers who become vulnerable to new entrants
    The retail accordion
    • Retail development is linked to human habitation.
    • Expands with a geographical expansion of the
    society.
    • Starting with general stores neighboring localities
    • To specialist stores…things like gifts, restaurants,
    entertainment at a certain distance
    • Theses specialist retailers when mature start
    adding variety and become general stores
    • Some become category killers
    The melting pot theory or the
    dialectic process
    • A new value proposition by one retailer
    gives rise to two retailers with same value.
    • E.g.Tesco always copied Sainsbury
    • In India too the grocery sector is facing a
    price led dialectic process…some of them
    are sure to die
    The Polarization theory
    • In long term the industry would have
    mostly either large or small sized retailers
    • The medium size becomes unviable.
    – Bermuda triangle
    – Act small and set up big firm practices.
    Mid-sized (diff to sustain)

    Small Sized
    Large sized
    Retail Management Process
    • Complex not due to activities but…
    • Out of detailing and precision involved in implementing each of
    the decision
    • Its about every customer and every transaction
    • It does involve a “Product” but …its essentially “A Service”
    • Trading area is limited as compared to a Brand
    • And highly likely that the potential of that market will exhaust
    faster….therefore depends on “repeat Purchase”
    Retail Value Proposition
    • Format
    • Merchandise
    • Location
    • Supply Chain
    • Pricing
    • Promotion and others
    • Gap – Basic – Facing Competition from old
    navy and Target
    • H&M “Disposables chic”
    • Zara – “Fashion On Demand”
    Retailer classification
    • By NAICS (North American industry
    classification System)
    Some Interesting sites
    • National Retail Federation.
    • National Association of Convenience Stores
    • Data on US retail sales at U.S. Bureau of
    the census internet site

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