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    BP Competitor Analysis

    Uploaded by

    Mahesh
    This document analyzes two major automobile competitors in India - Maruti Suzuki and Hyundai. It outlines their objectives, strengths, and weaknesses. Maruti Suzuki aims to be a leader in the Indian automobile industry, while Hyundai seeks to provide exceptional value and responsible stewardship. Key strengths of Maruti Suzuki are its distribution networks and brand image in India. Hyundai's strengths are its quality, buying experience, and service. Weaknesses of Maruti Suzuki include a lack of foreign market experience, while Hyundai's weaknesses are higher costs and exchange rate risks.

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    BP Competitor Analysis

    Uploaded by

    Mahesh
    267 views11 pages
    This document analyzes two major automobile competitors in India - Maruti Suzuki and Hyundai. It outlines their objectives, strengths, and weaknesses. Maruti Suzuki aims to be a leader in the Indian automobile industry, while Hyundai seeks to provide exceptional value and responsible stewardship. Key strengths of Maruti Suzuki are its distribution networks and brand image in India. Hyundai's strengths are its quality, buying experience, and service. Weaknesses of Maruti Suzuki include a lack of foreign market experience, while Hyundai's weaknesses are higher costs and exchange rate risks.

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    Competitor analysis ppt with an example of Maruti and Hyundai

    Original Title

    BP; Competitor Analysis

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    This document analyzes two major automobile competitors in India - Maruti Suzuki and Hyundai. It outlines their objectives, strengths, and weaknesses. Maruti Suzuki aims to be a leader in the Indian automobile industry, while Hyundai seeks to provide exceptional value and responsible stewardship. Key strengths of Maruti Suzuki are its distribution networks and brand image in India. Hyundai's strengths are its quality, buying experience, and service. Weaknesses of Maruti Suzuki include a lack of foreign market experience, while Hyundai's weaknesses are higher costs and exchange rate risks.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    267 views11 pages

    BP Competitor Analysis

    Uploaded by

    Mahesh
    This document analyzes two major automobile competitors in India - Maruti Suzuki and Hyundai. It outlines their objectives, strengths, and weaknesses. Maruti Suzuki aims to be a leader in the Indian automobile industry, while Hyundai seeks to provide exceptional value and responsible stewardship. Key strengths of Maruti Suzuki are its distribution networks and brand image in India. Hyundai's strengths are its quality, buying experience, and service. Weaknesses of Maruti Suzuki include a lack of foreign market experience, while Hyundai's weaknesses are higher costs and exchange rate risks.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Analysis

    MADE BY: MAHESH &


    NAM AN
    Definition of Competitor Analysis

     Competitor analysis is an assessment of the


    strategies, strengths and weaknesses of current and
    potential competitors.
     This analysis provides both an offensive and
    defensive strategic context to identify opportunities
    and threats.
    OBJECTIVES of Competitor Analysis

     To study the market.


     To predict and forecast organization’s demand and
    supply.
     To formulate strategy.
     To increase the market share.
     To study the market trend and pattern.
     To develop strategy for organizational growth.
     When the organization is planning for the diversification
    and expansion plan.
     Understanding the current strategy ,strengths and
    weaknesses of a competitor.
     Insight into future competitor strategies.
    Stages in competitor analysis
    OBJECTIVES
     Maruti suzuki - To be a leader in the Indian
    automobile industry creating customer delight and
    shareholder wealth, A pride of India.

    Hyundai - To create exceptional automotive value


    for our customers by harmoniously blending safety,
    quality and efficiency. With our diverse team, we will
    provide responsible stewardship to our community
    and environment while achieving stability and
    security now and for future generations.
    Strengths of Maruti Suzuki

     Established distribution and after-sales service


    networks.

     Understanding of Indian market


    .
     Ability to design products with differentiating
    features.

     Brand image
    Strengths of HYUNDAI

     The quality advantage;


     experience fewer problems with their vehicles

     A buying experience like no other;


     Network of 250 state-of-the-Art showrooms across
    189 cities

     Highest service quality


    Weakness of Maruti Suzuki

     Lack of experience in foreign markets

     Inexperience with foreign workforce

     Heavy import tariffs


    Weakness of HYUNDAI

     High cost of vehicles compare to other competitors

     exchange rate risks

     risks associated with fluctuations in foreign


    exchange rates mainly of import of components

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