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    On TOWS Analysis

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    dhrruv kk
    TOWS analysis is a strategic planning tool that generates and evaluates strategies by examining an organization's strengths, weaknesses, opportunities, and threats. It helps identify strategic options by developing ideas that use strengths to take advantage of opportunities, overcome weaknesses to exploit opportunities, leverage strengths to overcome threats, and minimize weaknesses to avoid threats. Unlike SWOT analysis, which is used for assessment, TOWS is an action-oriented tool used later in the planning process to decide on strategies.

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    On TOWS Analysis

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    dhrruv kk
    421 views8 pages
    TOWS analysis is a strategic planning tool that generates and evaluates strategies by examining an organization's strengths, weaknesses, opportunities, and threats. It helps identify strategic options by developing ideas that use strengths to take advantage of opportunities, overcome weaknesses to exploit opportunities, leverage strengths to overcome threats, and minimize weaknesses to avoid threats. Unlike SWOT analysis, which is used for assessment, TOWS is an action-oriented tool used later in the planning process to decide on strategies.

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    TOWS analysis is a strategic planning tool that generates and evaluates strategies by examining an organization's strengths, weaknesses, opportunities, and threats. It helps identify strategic options by developing ideas that use strengths to take advantage of opportunities, overcome weaknesses to exploit opportunities, leverage strengths to overcome threats, and minimize weaknesses to avoid threats. Unlike SWOT analysis, which is used for assessment, TOWS is an action-oriented tool used later in the planning process to decide on strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    421 views8 pages

    On TOWS Analysis

    Uploaded by

    dhrruv kk
    TOWS analysis is a strategic planning tool that generates and evaluates strategies by examining an organization's strengths, weaknesses, opportunities, and threats. It helps identify strategic options by developing ideas that use strengths to take advantage of opportunities, overcome weaknesses to exploit opportunities, leverage strengths to overcome threats, and minimize weaknesses to avoid threats. Unlike SWOT analysis, which is used for assessment, TOWS is an action-oriented tool used later in the planning process to decide on strategies.

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    of 8

    TOWS ANALYSIS

    (A STRATEGIC TOOL)
    TOWS analysis
    TOWS analysis is a tool which is used to generate, compare
    and select strategies. Strictly speaking it is not the same as
    SWOT analysis, and it is certainly not a SWOT analysis which
    focuses on threats and opportunities.
    TOWS is a tool for strategy generation and selection; SWOT
    analysis is a tool for audit and analysis. One would use a
    SWOT at the beginning of the planning process, and a TOWS
    later as you decide upon ways forward.
    The TOWS Matrix is aimed at developing strategic options
    from an external-internal analysis and is a practical tool,
    particularly in the fields of business administration and
    marketing.
    Application
    TOWS analysis
    In analysing a situation, it is often a good idea to start with an estimation of
    the threats to a plan and the opportunities available at the time. TOWS can
    be used when you discover your competition has expanded its product line,
    for example, and you want to develop a response. It is particularly useful in
    evaluating the potential impact of sudden events or developments. It is an
    action tool.

    SWOT analysis
    In business, SWOT analysis is usually employed in evaluating a company, a
    business plan, a product line, a marketing strategy or other existing, defined
    element or concept. Starting your analysis with a listing of strengths and
    weaknesses allows you to analyse the value of various opportunities and the
    potential impact of threats. SWOT analysis is a planning tool rather than an
    action tool.
    Commonly used TOWS analysis format
    Strategic options
    The TOWS Matrix helps businesses to identify their strategic
    options. An organisation gets the opportunity to make the
    most of its strengths and get around its internal weaknesses
    and learn to deal with them properly. Externally, an
    organisation learns to carefully look for market opportunities
    and recognise possibilities.
    The TOWS Matrix can also help with brainstorming and
    developing great ideas to generate effective marketing
    strategies and tactics. The model goes beyond merely finding
    out the strengths and weaknesses within an organisation and
    what opportunities and threats there are in its environment.
    It forces organisations to really think about how they can
    improve themselves, how they can guard against threats and
    become more aware of their expertise and potential
    shortcomings.
    Four TOWS analysis strategies
    • Strength/Opportunity (SO). Here you would use your
    strengths to exploit opportunities.

    • Weakness/Opportunity (WO). Indicates that you would find


    options that overcome weaknesses, and then take advantage
    of opportunities. So, you mitigate weaknesses, to exploit
    opportunities.

    • Strength/Threat (ST). One would exploit strengths to


    overcome any potential threats.

    • Weakness/Threat (WT). With WT strategies,one is attempting


    to minimise any weaknesses to avoid possible threat.
    TOWS strategies

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