Mckinsey 7s Model

Franchising is perhaps one of the most widely
misunderstood phenomena in American business. Judging

from coverage in the popular media, for every story of wild
success every Mcdonald’s or holiday Inn there seems to be
a story of a crashing failure, or even outright thievery, all
carried on under of “Franchising.”
METHOD OF FRANCHISING DISTRIBUTION
Franchising appears in four Primarily modes:

 BUSINESS FORMAT FRANCHISES FOR PRODUCTS
 BUSINESS FORMAT FRANCHISES FOR SERVICES
 PRODUCT FRANCHISES
 AFFILIATION FRANCHISES
BUSINESS FORMAT FRANCHISES FOR PRODUCTS
• The franchisor does not actually produce a product But

instead dictates to a franchise how to conduct a business
providing a prescribed product to consumers.
BUSINESS FORMAT FRANCHISES FOR SERVICES
• franchisor does not itself actually produces or provide a

service for resale, but dictated to the franchise how to
conduct a business providing prescribed services to
consumers.
PRODUCT FRANCHISES
• Manufactures the product

• Products produced for its account third party
• Acts merely as distributor of products
AFFILIATION FRANCHISES
• Is a uniquely American business phenomenon.

• The franchisor recruits into its franchise system .
FRANCHISING EXPANSION
• Franchising is also used as a method of expanding an

existing business.
• Franchising used as a method of expansion is an
alternative means of capital formation.
OTHER BUSINESS GOALS FOR FRANCHISING
• Franchising sometimes in attractive to a business not as a

primary business goal, but as a means to other ends.
Franchising can be a catalyst to the achievement of other,
more primary, business goals.
MULTIPLE FORMS OF FRANCHISING
• Franchising takes many forms. Across the primary modes
of business format franchises, product franchises and
affiliation franchises, franchising is found in an almost
limitless variety of structural arrangements. These include
• traditional single-unit retail franchises
• multiple-unit franchises, and
• franchises with or without exclusive or protected
territories,
• franchises with or without growth options or rights of first
refusal
• trade area franchises, mobile and home delivery
INVESTMENT OPPORTUNITY
• Franchising can be viewed from another major

perspective that franchisee, to which a franchise may
represent a shortcut to establish a new business
opportunity.
ECONOMIC IMPACT
• Franchising is a major contributor to the growth of the U.S

and world economies.
NEGOTIATING A FRANCHISE
• While some franchises are offered on a ‘’take it or leave

it’’ form contract, most are negotiable to one extent or
another.
‘’BUSINESS OPPORTUNITIES’’ LAWS
• Find locations for racks or vending devices for selling the

products produced or distributed by the business
opportunity buyer.
• ‘’Buy back’’ the buyer’s output of goods or services
produced with materials or assistance provided by the
seller.
• Refund the buyers payment’s or investment if the buyer
becomes dissatisfied with the investment. Or the seller
may indicate that a market is assured for the buyers
output of goods by virtue of a ‘’marketing plan’’ to be
provided by the business opportunity seller.
RECOGNIZE A FRANCHISE
• Franchising is a regulated form of doing business. Under

Minnesota law, a franchisor may not offer or sell franchise
until the offering is registered with the Minnesota
Department of Commerce, or qualifies for an exemption
from registration.
Receiving Pre-Sale Disclosure
• A prospective franchisee is entitled under Minnesota and

federal law to receive compehensive pre-commitment
disclosure of material investment information from the
franchisor.
Escaping a business relationship
• Franchises sometimes can use state franchise law to

escape a business relationship that proves to be
unsuccessful or materially diffrent from what had been
anticipated.
Avoiding the creation of inadvertent franchises
• A business seeking to expand, or Seeking outlets for its

products or services through distributors or dealers, may
inadvertently Create a franchise relationship.
Statutory definitions
Recognize that the law has four essential elements:

• The ''grand'' element
• The ''trademark'' element
• The ''community of interest'' element
• The ''franchise fee'' element
Common charateristics of franchises
• This is common in some multilevel distribution schemes,

or pyramid schemes, where parties to the relationship are
obligated by contract or economic necessity to recruit
others into the distribution scheme in order to profit it
themselves.
Business opportunities laws
the buyer’s investment is safe because the seller
• Will find location for vending machines or racks to be
serviced or stocked by the investor.
• Will buy back the buyer’s output of goods produced using
whatever the seller initially provided, or refund the buyer’s
money if the buyer becomes dissatisfied with the deal.
• Represents that the buyer will derive income from the
scheme greater than what was paid for it.
• Represents that a market is assured for the buyers output
due to a marketing plan to be provided by the seller.
REGULATIONS UNDER THE FRANCHISES
• Franchising in its current form evolved in the United

States predominantly in the 1950s and 1960s. During that
period, franchising experienced explosive growth in terms
of the number of companies using franchising and the
number of different industry sectors in which franchising
was used, and in the variety of ways that franchising was
used to pursue a wide array of business objectives.
Financial Conditions to Registration
• Under such an “impound order,” the franchise is required

to deposit all initial franchise fees into the prescribed
escrow account under a three-party agreement between
the franchisor, the bank and the Minnesota Department of
Commerce.
Other Contracts
• Each contract that a franchisee may be required to

execute with the franchisor or the affiliates of the
franchisor must be in the FDD. This allows cautious and
comprehensive review of those legally binding contractual
obligations in advance of making a commitment.
Material Changes to the Form Agreement
• This requirement does not apply to changes initiated and

negotiated by the franchisee, or to clerical entry of
information such as names and addresses into blanks in a
form contract.
Negotiating a Franchise
• Franchise offering is essentially locked in to precisely that

form of agreement and that is illegal for the franchisor to
negotiate the terms of the franchise with prospective
franchises before signing the agreement.
Additional Franchises
• A person who is already a franchisee in most cases is

also a prospective franchisee in respect to an additional
franchise in the same system or even a renewal franchise
offered to him or here, even if the franchisee has had a
long-term franchise relationship with that franchisor
already.
Sales by Franchisees
• A franchisee selling its own franchise for its own account

on an isolated basis
• is exempt from the registration requirement
• A buyer from that franchisee is not entitled to receive an
FDD before or after closing on the sale.
Franchise Relationship RegulationFranchise Relationship
Regulation
• In addition to requiring registration and pre-sale disclosure
for franchise offerings, Minnesota and some other states
regulate to a limited extent the content of the franchise
agreement and the conduct of the ongoing relationship
between franchisor and franchisee. These regulations
focus largely on the ending of the franchise relationship
whether by assignment, expiration or termination
Other Franchise Classifications
• Another matter that is outside the scope of this but

warrants brief mention is that Minnesota and many other
states have special franchise and other related statutes
that apply to a wide variety of industry classifications.

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Franchising is perhaps one of the most widely

misunderstood phenomena in American business. Judging

Franchising appears in four Primarily modes:

• The franchisor does not actually produce a product But

• franchisor does not itself actually produces or provide a

• Manufactures the product

• Is a uniquely American business phenomenon.

• Franchising is also used as a method of expanding an

• Franchising sometimes in attractive to a business not as a

• Franchising can be viewed from another major

• Franchising is a major contributor to the growth of the U.S

• While some franchises are offered on a ‘’take it or leave

• Find locations for racks or vending devices for selling the

• Franchising is a regulated form of doing business. Under

• A prospective franchisee is entitled under Minnesota and

• Franchises sometimes can use state franchise law to

• A business seeking to expand, or Seeking outlets for its

Recognize that the law has four essential elements:

• This is common in some multilevel distribution schemes,

• Franchising in its current form evolved in the United

• Under such an “impound order,” the franchise is required

• Each contract that a franchisee may be required to

• This requirement does not apply to changes initiated and

• Franchise offering is essentially locked in to precisely that

• A person who is already a franchisee in most cases is

• A franchisee selling its own franchise for its own account

• Another matter that is outside the scope of this but

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