Scribd Logo
Upload

Welcome to Scribd!

  • 607 views

    Nihi Sumba Marketing Plan

    Uploaded by

    Ali Hasyimi
    The document outlines a marketing campaign plan for Nihi Sumba, a resort in Sumba, Indonesia. It discusses the company information, services offered like accommodations and activities, current market performance, benefits provided to clients, and timeline for the campaign plan. Testimonials from past clients are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Nihi Sumba Marketing Plan

    Uploaded by

    Ali Hasyimi
    607 views34 pages
    The document outlines a marketing campaign plan for Nihi Sumba, a resort in Sumba, Indonesia. It discusses the company information, services offered like accommodations and activities, current market performance, benefits provided to clients, and timeline for the campaign plan. Testimonials from past clients are also mentioned.

    Original Description:

    Marketing Plan for Sumba Campaign

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines a marketing campaign plan for Nihi Sumba, a resort in Sumba, Indonesia. It discusses the company information, services offered like accommodations and activities, current market performance, benefits provided to clients, and timeline for the campaign plan. Testimonials from past clients are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    607 views34 pages

    Nihi Sumba Marketing Plan

    Uploaded by

    Ali Hasyimi
    The document outlines a marketing campaign plan for Nihi Sumba, a resort in Sumba, Indonesia. It discusses the company information, services offered like accommodations and activities, current market performance, benefits provided to clients, and timeline for the campaign plan. Testimonials from past clients are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 34

    NIHI

    SUMBA
    CAMPAIGN PLAN

    ALI HASYIMI
    Chief Marketing Officer at Nihi

    Final Exam Class March 2019


    Topics

    01 ABOUT US 05 PRICE DEAL


    Company Information Promo for Mandaka Villa

    02 OUR TEAM 06 MARKET & REWARD


    Marketing Team Nihi Nihi market and reward history

    03 SERVICES 07 BENEFITS
    Detail of room and activities Services that we give to our clien

    04 LISTING GALLERY 08 TIMELINE & TESTIMONIAL


    Property gallery and activities Campaign plan and review from clie
    We are the places in remote area who
    can make you feel both at home yet
    completely transported. We have 33
    eco-villa with different premium style
    for you to stay.

    We know Heaven must be beautiful


    right now…

    Because it has Nihi Sumba in it!

    Best Resort in About us


    The World
    2 years in a row!
    Company Vision Become the largest hotel company in
    the world.
    Head Office

    Kuta Poleng Complex Block C/2,


    Kuta 80361 Bali, Indoneisa

    (+62) 361 757 149

    (+62) 361 755 259

    [email protected]

    www.nihi.com
    Our Team

    ALI HASYIMI JENIFER ANISTON COURTNEY COX


    Chief Marketing Officer Marketing Manager Sales Manager
    Ali Hasyimi / Chief
    Marketing Officer

    Ali has provided with the knowledge


    +62 812 1070 1590
    that sets him apart from most other
    business intelligent.
    [email protected]

    “ He understands his clients needs and knows Ali


    the amenities to fit those needs. ”
    @alihasyimii

    Experiences

    citranashwatour.com naavee.co.id nihi.com


    Project Manager, 2010- Junior Broker, 2011-2013 CMO, 2013 and still
    2011
    Travel agency who focusing on Start-up IT Consultant Best accommodation to stay in
    pilgrimage tour Sumba, Indonesia.
    How To Find Us
    ?

    Kuta Poleng Complex Block C2, Bali, Indonesia


    What We
    Specialise
    in
    Accommodation Wellness Adventure

    Take a moment. Draw a


    Perched above the We will help you
    deep breath into your
    crashing waves of choose a route
    lungs. Open your eyes
    the Indian ocean, according to skill
    and pull back the
    our Boathouse Spa level, tailoring an
    curtains of your
    is an experience itinerary that
    bedroom. Miles and
    not to be missed. combines a great
    miles of blue ocean
    workout with
    stretching in all
    unmatched
    What We Offer ?
    ROOMS VILLA SURFING SPA

    2 3

    Private Villa Freehold


    Plots

    5 6 7 8

    New Build Non Standard Buy to Let Repossession


    Construction &
    Smallholding
    KITESURFING FISHING HORSEBACK SURVIVAL
    RIDING
    1

    ROOM

    Where you stay on


    vacation is more than
    just a hotel room. It is
    an experience. A new way
    of living. Every detail
    in our rooms – crisp
    white bed linens on our
    signature canopy beds,
    handmade chocolate in
    the mini bar, sweeping
    panoramic views of the
    Indian ocean – is
    designed to make you
    feel both at home yet
    completely transported.
    2

    SURFING
    Nihi Sumba Island is host
    to one of the world’s most
    coveted private waves.
    Known as “God’s Left”
    3

    SPA
    Perched above the
    crashing waves of the
    Indian ocean, our
    Boathouse Spa is an
    experience not to be
    missed. We offer a range
    of treatments from
    manicures and pedicures
    to our signature Nihi
    massage that can be
    enjoyed on site as well
    as in the privacy of your
    own room or any one of
    our picturesque spa bales
    that punctuate the
    4

    In addition to surfing, we now


    offer another adrenaline fix on
    our world class waves!

    KITE From beginner to advanced levels,


    depending on the wind condition
    SURFING and direction you can launch from
    our resort-front beach and
    kitesurf along our 2.5km
    coastline. Beginners will learn
    with training kites, and there
    are beautiful, calm, deserted
    beaches a short drive away where
    the conditions are ideal.
    5

    FISHING
    HORSEBACK
    6 RIDING
    Experienced local
    guides, our
    resident horse
    whisperer and our
    world-class
    equestrian
    facilities will get
    you saddled up for
    beach rides, riding
    lessons and equine
    meditation
    sessions.
    SURVIVAL
    APNEA 7
    We have a course for surf
    survival and breathe for a
    health.

    With this course, the


    student will get powerful
    insights that will sharpen
    breathing and apnea
    (breath holding) skills,
    at the same time of being
    Mandaka
    Our Promo Villa
    Package
    Villa
    Rich
    Prosperous
    Powerful
    Entire Five Villa
    Mandaka Villa $12,746 Estate

    /night
    Take a moment. Draw a deep breath
    into your lungs. Open your eyes Details
    and pull back the curtains of your Hairdryer, Minibar, Wi-Fi,
    bedroom. Miles and miles of blue Outdoor shower, Private
    ocean stretching in all plunge pool, Outdoor dining
    directions. Your new home is Raja and entertaining area,
    Mandaka. The owner’s five-villa Canopy bed, Yoga mat, Beach
    estate and the crown jewel of Nihi bag, Sandals, Bathrobe, Safe
    Sumba Island. Give in to absolute deposit box. Central air,
    luxury. You belong here! Insect repellent, Butler,
    Ceiling fan, Lighted vanity
    Family Best Offer mirror Ample storage and
    3 ,Bedrooms
    This most Descending down hanging space
    expansive plot of an imperial stone
    3 Bathrooms
    land is designed staircase, lush
    with large gardens and stone
    families and footpaths connect Private Pool
    groups of friends the villas, each
    in mind. set apart for
    maximum seclusion Eco-Modern Kitchen
    and the
    opportunity for
    How is The Market ?

    2,923,000 2015 - 2017


    Clients Rankings/Awards/Certifications Of The Year

    $1,253
    Average Room Price Per Night

    $ 4,9 M
    Revenue

    118
    Employees
    WHAT WE OFFER OUR
    CLIENTS?

    THE MAJESTIC OF SUMBA

    33 DIFFERENT TYPE OF VILLA


    TO STAY

    PREMIUM CLASS FOR FACILITY

    FULL BOARD MEALS


    That We Offer WELLNESS AND SPA
    Our Clients.

    MOUNTAIN HIKE

    TOUR PACKAGE FOR LAND AND SEA

    EVENT FOR MICE AND WEDDING

    TAILOR MADE PACKAGE FOR SPECIAL


    REQUEST
    That We Offer EASY TO BOOK VIA OUR WEBSITE
    Our Clients.

    WE ARE LINKED TO MANY BOOKING ONLINE


    SYSTEM

    COURSE FOR SPECIAL NEEDS

    INFORMATION ABOUT OUR PROPERTY FROM


    WEBSITE AND SOCIAL MEDIA (INSTAGRAM,
    FB AND YOUTUBE)
    AND MANY MORE
    Marketing Plan

    High-Definition Featured Top Google


    Photo Placement Placement on Top Placement
    100 Sites
    Social Media

    Facebook Ads Desktop News Feed


    Right Column

    Post our marketing tool to get


    results with Facebook targeted
    ads.

     Security Guarantee
     Outstanding Location
     Business Opportunity
    Why Facebook Ads

    01 02 03
    Targeted Ads Powered by Local visibility
    advertising AI Since lead the Facebook
    Since lead the Facebook Since lead the Facebook and worldwide trends.
    and worldwide trends. and worldwide trends.
    Website and Online Exposure

    Property
    Webpage
    We provide a
    dedicated webpage
    highlighting
    everything from our
    property and
    activities
    Campaign Timeline
    Need a team are experienced to Facebook strategy experts work with Nihi to develop content that reflects
    who Nihi are and engages Nihi audience on a level that brings them back again and again. Suggested timeline
    from Nihi Sumba Team

    Daily Weekly Monthly


    • Social media engage • Team Brainstorm • Plan for new tactics
    • Content updates • Analytics report • Evaluation plan
    • Research post • Team Brainstorm • Plan for new tactics
    • Produce post • Analytics report • Evaluation plan
    • Visitor Feedback • Team Brainstorm
    • Photo content • Analytics report
    Video Tour

    Video Marketing and


    Documentation

    We provide a video tour for your


    highlight stay as well as location
    videos to help client from outside
    of Indonesia see our beautiful
    beaches and resort.
    The Nihi Mobile App
    If you want to find room with great deal when you are planning to to Sumba.
    Download our smart app -Available for iphone, ipad, and Android phone.
    Research shows that 85%of people say that mobile devices are a central part of
    everyday life. That’s why we are a part of it !

    Android App Apple App


    Development Developmen
    t

    BlackBerry Windows Mobile


    Developmen 8 App
    t Development
    Testimonial
    Here is what our previous clients have said
    about our resort.

    I don’t know how to describe this place. Its Heaven! Room is so big and very nice hospitality you have. So
    Sumba is Heaven! Nihi is Heaven! Sorry i’m to excited proud! Its more than worth it for me and my wife to
     spent honeymoon in Nihi Sumba. Thank you so much!

    Dani Wardana David Hendrick


    Travel Blogger Surfer from Australia
    FAQ

    How long will my booking will Are my personal details listed on


    confirmed ? the website?
    Once your booking has been approved, you'll be
    we use a virtual phone number to ensure your contact
    able to check you booking code it for up to 3
    details remain secure. When you receive enquiries via SMS
    minutes.
    or phone call, we'll redirect them to your mobile number.

    How long flight from Bali? Can I get a refund if my


    From Bali to Sumba only 2 hours flight and soon you booking got a wrong date ?
    arrived in Sumba Airport our transport will pick you
    We can move you to another date if there is some
    up. So the important thing that you must inform us
    availability for you to stay, relax!
    you detail flight :).
    Contact Us

    0812-1070-1590 Kuta Poleng Complex www.nihi.com


    0857-1432-1067 Kuta, Bali, Indonesia [email protected]
    Thank You

    You might also like