Monopolist C I
Monopolist C I
Monopolist C I
16
Monopolistic Competition
MONOPOLISTIC COMPETITION 2
Characteristics & Examples
of Monopolistic Competition
Characteristics:
Many sellers
Product differentiation
Free entry and exit
Examples:
apartments
books
bottled water
clothing
fast food
night clubs
MONOPOLISTIC COMPETITION 3
Comparing Perfect & Monop. Competition
Perfect Monopolistic
competition competition
MONOPOLISTIC COMPETITION 4
Comparing Monopoly & Monop. Competition
Monopolistic
Monopoly
competition
number of sellers one many
MONOPOLISTIC COMPETITION 6
A Monopolistically Competitive Firm
With Losses in the Short Run
For this firm,
P < ATC
Price
at the output where MC
MR = MC.
losses ATC
The best this firm ATC
can do is to
P
minimize its losses.
D
MR
Q Quantity
MONOPOLISTIC COMPETITION 7
Monopolistic Competition and Monopoly
Short run: Under monopolistic competition,
firm behavior is very similar to monopoly.
Long run: In monopolistic competition,
entry and exit drive economic profit to zero.
If profits in the short run:
New firms enter market,
taking some demand away from existing firms,
prices and profits fall.
If losses in the short run:
Some firms exit the market,
remaining firms enjoy higher demand and prices.
MONOPOLISTIC COMPETITION 8
A Monopolistic Competitor in the Long Run
Entry and exit
occurs until
P = ATC and profit Price
= zero. MC
MONOPOLISTIC COMPETITION 9
Why Monopolistic Competition Is
Less Efficient than Perfect Competition
1. Excess capacity
The monopolistic competitor operates on the
downward-sloping part of its ATC curve,
produces less than the cost-minimizing output.
Under perfect competition, firms produce the
quantity that minimizes ATC.
MONOPOLISTIC COMPETITION 10