Business Intelligence & Data Warehousing: M.Nagarjuna 1NT05CS048

Business Intelligence &
Data Warehousing
M.Nagarjuna
1NT05CS048
Seminar Objectives
What Data Warehousing?
-Definition & Purpose

-Varity, General architecture & Modeling
What is Business Intelligence?
The What and Why of BI?

Common pain points
Microsoft Business Intelligence platform
Implementation Approach
Advantages of Business Intelligence
Conclusion
Seminar Objectives
Provide you with a general understanding of

Data Warehousing & Business Intelligence (BI).
Share with you the Microsoft BI strategy and

solution.
Describe capabilities and experience in

implementing BI solutions.
Data Warehousing (DW)
 Definition
• A subject-oriented, integrated & non-volatile database updated
on a typically rhythmic cycle from an enterprise’s various
transaction databases.
 Purpose
• Accumulate data from disparate data sources for querying
purposes
• Separate reporting and analysis operations from transaction
systems to maximize the performance of both
Commonly very large repositories that house historical data

Common Data Warehouse
Components
 Staging Area
• A preparatory repository where transaction data can be transformed for
use in the data warehouse
 Data Mart
• Traditional dimensionally modeled set of dimension and fact tables
• Per Kimball, a data warehouse is the union of a set of data marts
 Operational Data Store (ODS)

• Modeled to support near real-time reporting needs
• Contains traits of both relational and dimensional modeling techniques
Data Warehouse Modeling
 Data warehouses typically use a

denormalized method called dimensional
modeling made up of the following
components:
 Dimension
• An entity defined in its entirety with a single primary key
• Examples: Customer, Product, Sales Force, Calendar
 Fact
• Details (often numerical) regarding a set of dimensions
• Example: Order Details
Data Flow from Transaction to
Complex
Warehouse Simplified
Structure Structure
Necessary for Necessary for
Accurate
2 - Data transfer from Fast, Powerful
Transactions Reports
transaction system
to data warehouse
via Extract-
Transform-Load
(ETL) Tool (i.e.
Informatica)
1 - Data Input via 3 - Data Output

Applications to via Business
transaction Intelligence Tool
databases (i.e. Cognos,
Business
Objects,
Hyperion)
Separation of Transactions and Reporting Improves

Performance and Enhances Capabilities
What is Business Intelligence?
Business Intelligence (BI) is about getting

the right information, to the right decision
makers, at the right time.
BI is an enterprise-wide platform that

supports reporting, analysis and decision
making.
Why BI?
The Five Questions
• What happened?
Past
• What is happening?
• Why did it happen?
Present
• What will happen?
• What do I want to happen?
Future
Data Black
ERP CRM SCM 3Pty books
Business Intelligence contd…
… most companies use it to answer basic queries:
 How many customers do I have?

 During the past 12 months,how many products were
sold in each region?
 Who are my 20 best customers?
 What is my region wise sales?
 What are the current trends in market place?
Different Approaches to
Implementing BI
 Transactional Systems “Data Warehouses”
 Traditional Reporting Tools “Business Process

Management Tools”
 Real-Time, Actionable, Web-Based Data

Data everywhere, information no where
Different users have different needs
Excel versus PDF
Pull versus push
On demand – on schedule
Your format – my format
Takes too long – wasted resources/efforts
Security
 DATA
 INFORMATION
 KNOWLEDGE
 PLANS
 ACT
Microsoft Business Intelligence
Vision
Improving organizations
by providing business
insights to all employees
leading to better, faster,
more relevant decisions
Advanced Analytics
Self Service Reporting
End-User Analysis
Business Performance Management
Operational Applications
Microsoft BI Platform
SQL Server Database Management
SQL Server Relational Database – provides a
robust, scalable and enterprise-ready Data
Warehouse platform. Microsoft SQL Server 2005
has improved partitioning, manageability, and
query optimizations to streamline data warehouse
operations and increase performance.
Many Business Solutions and systems currently use
this database.
Business Intelligence Platform
Analysis Services Reporting Services
SQL 2005
Integration Services Database Management
18
SQL Server Integration Services
ETL.
Moves and transforms data between sources and
destinations, regardless of format.
Cleanses data and ensures data integrity.

SQL 2005
SQL Server Analysis Services
Allows for OLAP, commonly referred to as
“cubes”.
Advanced analytical features such as data mining.
Enables organizations to accommodate multiple
analytic needs within one solution.

SQL 2005
SQL Server Reporting Services
Provides a reporting platform so that end-users
can view data using a Web browser or desktop.
Includes reporting tools for both technical
developers and business users.
Allows web-based viewing and rendering in
popular document formats such as Microsoft
Excel and PDF.

SQL 2005
Microsoft Excel 2007
End User Tools & Performance Management

Excel Performance Point
Office Performance Point Server
Planning 2007
Drive strategic objectives and goals into the
planning and budgeting process to ensure
departmental plans align with corporate
strategy.
Monitoring and Analysis
 Powerful analytics capabilities empower
business users to access data and to perform
analyses on their own so that they can make
better, faster decisions.
End User Tools & Performance Management
Excel Performance Point
Microsoft Office SharePoint
Server
Serves as the central access point for all reports and
business data.
Provides integration to Reporting Services, Microsoft
Excel, ProClarity Analytics, Dashboards and
Performance Point Server.
Allows users to collaborate, annotate and search.
Stores documents in a document library.
Collaboration
Share Point Server
Delivery
Dashboard Excel Analytic
Reports Scorecards Plans
s Workbooks Views
What We Like About the Microsoft
BI Platform?
It’s affordable and use existing investments.

It’s modular–organizations can deploy it all at once
or one piece at a time.
Microsoft is focused on the end-user experience
and making BI easy to use.
MS Implementation Objectives
Primary goal is to ensure that…

 We understand the business requirements – we
prefer to start with the highest pain point.
 Cost -effective solutions that meets business
requirements.
 Superior end-user experience.
MS Implementation Approach
Focus on the immediate pain point and delivery and

deployment paths.
Develop a prototype solution.
Validate the prototype against the business needs.
Finalize and implement the automated solution.
Train the users.
Deploy the solution across the organization.
Move on to the next pain point.
Advantages of Business Intelligence
 Solves the business needs of organizations of all
sizes.
 No need for week-long training courses and
everyone can get started using the tools.
 Less support from IT.
 Increase profitability.
 Decrease costs.
 Improve customer relationship management (CRM).
 Decrease risk.
The Microsoft BI Platform offers organizations a low
cost, end-to-end business intelligence solution.
It is based on familiar tools and integrates seamlessly
with enterprise data repositories.
The Microsoft BI Platform offers organizations of all
sizes the ability to turn corporate data into measurable
metrics. Most importantly, it empowers decision makers
to make better, timelier business decisions.
The End Result

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Business Intelligence &

-Definition & Purpose

The What and Why of BI?

Provide you with a general understanding of

Share with you the Microsoft BI strategy and

Describe capabilities and experience in

Commonly very large repositories that house historical data

 Operational Data Store (ODS)

 Data warehouses typically use a

1 - Data Input via 3 - Data Output

Separation of Transactions and Reporting Improves

Business Intelligence (BI) is about getting

BI is an enterprise-wide platform that

… most companies use it to answer basic queries:

 How many customers do I have?

 Transactional Systems “Data Warehouses”

 Traditional Reporting Tools “Business Process

 Real-Time, Actionable, Web-Based Data

Business Intelligence Platform

Analysis Services Reporting Services

Business Intelligence Platform

Analysis Services Reporting Services

Analysis Services Reporting Services

End User Tools & Performance Management

It’s affordable and use existing investments.

Primary goal is to ensure that…

Focus on the immediate pain point and delivery and

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