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    Export Marketing

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    Pradeep
    The document discusses various aspects of international marketing and export financing. It outlines five stages of international transition from no direct foreign marketing to global management. It also discusses the need for going global due to factors like profitability and risk spread. The document then describes different forms of international trade like exports, subsidiaries and joint ventures. It provides details on export financing mechanisms like factoring, insurance, letters of credit, pre-shipment finance and post-shipment finance. Finally, it provides a brief overview of GATT and WTO and their role in international trade.

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    © All Rights Reserved
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    Export Marketing

    Uploaded by

    Pradeep
    246 views10 pages
    The document discusses various aspects of international marketing and export financing. It outlines five stages of international transition from no direct foreign marketing to global management. It also discusses the need for going global due to factors like profitability and risk spread. The document then describes different forms of international trade like exports, subsidiaries and joint ventures. It provides details on export financing mechanisms like factoring, insurance, letters of credit, pre-shipment finance and post-shipment finance. Finally, it provides a brief overview of GATT and WTO and their role in international trade.

    Original Description:

    A BRIEF STUDY ON EXPORT IMPORT

    Original Title

    Export Marketing Ppt

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    The document discusses various aspects of international marketing and export financing. It outlines five stages of international transition from no direct foreign marketing to global management. It also discusses the need for going global due to factors like profitability and risk spread. The document then describes different forms of international trade like exports, subsidiaries and joint ventures. It provides details on export financing mechanisms like factoring, insurance, letters of credit, pre-shipment finance and post-shipment finance. Finally, it provides a brief overview of GATT and WTO and their role in international trade.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    246 views10 pages

    Export Marketing

    Uploaded by

    Pradeep
    The document discusses various aspects of international marketing and export financing. It outlines five stages of international transition from no direct foreign marketing to global management. It also discusses the need for going global due to factors like profitability and risk spread. The document then describes different forms of international trade like exports, subsidiaries and joint ventures. It provides details on export financing mechanisms like factoring, insurance, letters of credit, pre-shipment finance and post-shipment finance. Finally, it provides a brief overview of GATT and WTO and their role in international trade.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    EXPORT MARKETING AND

    FINANCING
    MODULE 3
    INTERNATIONAL MARKETING
    • Marketing of goods and services across
    international barriers.
    STAGES IN INTERNATIONAL TRANSITION:
    No direct foreign marketing.
    Infrequent export marketing.
    Regular foreign marketing.
    International marketing.
    Global management.
    EXPORT MARKETING – NEED FOR
    GOING GLOBAL
    • Profitability
    • Growth
    • Achieving economies of scale
    • Risk spread
    • Uniqueness of products and services
    • Marketing opportunities due to life cycle
    • Spreading R&D costs
    DIFFERENT FORMS OF
    INTERNATIONAL TRADE
    • Export import of goods
    • Subsidiaries
    • Joint ventures
    • Franchises
    FACTORING
    • When an exporter ships goods before receiving
    payment he can consider factoring his export bill.
    • Factoring is important since exports involve high
    risks such as bad debts, Delayed payments etc.,
    • In such a situation the exporter can sell the
    accounts receivable to the third party called as
    factor.
    • The advantage for the exporter is that he can get
    immediate payment in return the factor gets
    discounts on receivables.
    INSURANCE IN IMPORT EXPORT
    • The Export credit Guarantee Corporation of
    India limited (ECGC) provides credit insurance
    support to exporters.
    THE RISKS COVERED BY ECGC ARE AS FOLLOWS:
    • Payment default by importers.
    • Financial Guarantee to banks to cover losses in
    credit to exporters.
    • All commercial and political risks.
    LETTER OF CREDIT
    • A letter issued by a bank to another bank to
    serve as a guarantee for payments made to a
    specified person under specified conditions.
    PRESHIPMENT FINANCE
    • Financial assistance extended to the exporter
    prior to the shipment of goods is termed as pre
    shipment finance. It is specifically called as
    packing credit.
    • Available in both foreign and local currency.
    DOCUMENTS NEEDED:
    Confirmed export order.
    Proforma Invoice.
    Irrevocable letter of credit.
    Fund based and Non fund based.
    POST SHIPMENT FINANCE

    • Banks provide short term finance to expoters


    against exports receivables up to 120 days.
    TYPES:
    • Export bill negotiation
    • Export bill purchase
    • Export against bills sent for collection.
    GATT AND WTO
    GATT:
    • General Agreement on trade and tariffs.
    • A General agreement between many countries.
    • To conduct international trade by eliminating and
    reducing trade barriers.

    WTO:
    • Established in January 1995
    • Governs trade between 132 member countries.
    • WTO was formed mostly to overcome the
    deficiencies in GATT.

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