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    MIS Success Story Alibaba

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    Akshay Uthaman
    Jack Ma founded Alibaba in 1999 as an online wholesale marketplace. It has since expanded into e-commerce, payments, and cloud computing. Alibaba benefited from timing the launch during China's internet boom. It now competes globally with companies like Amazon and eBay. Key to Alibaba's success has been an easy-to-use platform that focuses on building trust and integrating services to meet customer needs.

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    MIS Success Story Alibaba

    Uploaded by

    Akshay Uthaman
    540 views11 pages
    Jack Ma founded Alibaba in 1999 as an online wholesale marketplace. It has since expanded into e-commerce, payments, and cloud computing. Alibaba benefited from timing the launch during China's internet boom. It now competes globally with companies like Amazon and eBay. Key to Alibaba's success has been an easy-to-use platform that focuses on building trust and integrating services to meet customer needs.

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    This Document gives details of success of Alibaba Company

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    Jack Ma founded Alibaba in 1999 as an online wholesale marketplace. It has since expanded into e-commerce, payments, and cloud computing. Alibaba benefited from timing the launch during China's internet boom. It now competes globally with companies like Amazon and eBay. Key to Alibaba's success has been an easy-to-use platform that focuses on building trust and integrating services to meet customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    540 views11 pages

    MIS Success Story Alibaba

    Uploaded by

    Akshay Uthaman
    Jack Ma founded Alibaba in 1999 as an online wholesale marketplace. It has since expanded into e-commerce, payments, and cloud computing. Alibaba benefited from timing the launch during China's internet boom. It now competes globally with companies like Amazon and eBay. Key to Alibaba's success has been an easy-to-use platform that focuses on building trust and integrating services to meet customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Success story of

    Introduction
     Founded on April 4, 1999 by Jack Ma Peng Lei.
     Headquartered in Zhejiang, China.
     Provides C2C, B2C, B2B sales services via web
    portals, as well as electronic payment
    services, shopping search engines and cloud
    computing services.
     As of 2018, Alibaba has the 9th highest global brand
    value.
     Products include E-commerce, online auction
    hosting, online money transfers, mobile commerce.
     In December 1999, towards the tail-end of the dot-com
    craze, a group of 18 people, led by Jack Ma, started a
    wholesale online marketplace called Alibaba.

     Today, Alibaba is competing on a global scale against,


    and in several instances outperforming, its more
    ubiquitous American counterparts including Google,
    Amazon,PayPal, and eBay.
     From e-commerce and payments systems to cloud
    services and artificial intelligence, there are few
    sectors left in which Alibaba hasn’t already established
    a strong presence.

     From first entering the Indian investment market in


    2014, over the years, Alibaba has invested nearly $1.7
    billion in Indian startups ranging from Bigbasket and
    Zomato to Paytm, XpressBees, and more.
    Tale of Alibaba’s
    Success
     Jack Ma was first introduced to the internet on a visit to
    the United States in the 90s. A few years later, he
    decided to bet on the promising technology and, having
    secured $5 million in funding from a consortium of
    investors, started the Alibaba Group along with 17 other
    co-founders.

     The launch of Alibaba’s online retail platforms –


    Alibaba.com (B2B) and 1688.com (B2C) – was
    fortunately timed; the consumer internet boom had only
    just arrived in China and the local market wasn’t as
    direly affected by the dot-com crash as its American
    counterpart.
     The dawn of the 21st century began on a good note for
    Alibaba, which raised $20 million from an investor
    group led by SoftBank.
     From then on, the company’s growth was
    supercharged.
     A year after becoming cash-positive, Alibaba
    established Taobao.com – a C2C marketplace that
    aimed to do for China what eBay had done overseas.
     Another round of funding was swiftly followed by the
    launch of instant messaging tool Aliwangwang and
    third-party online payments platform Alipay.
     These three businesses would eventually evolve into
    the ‘Iron triangle’ of e-commerce, logistics, and
    finance upon which the Alibaba Group of today is
    built.
     As with the other members of the hailed BAT (Baidu,
    Alibaba, Tencent) group of China, Alibaba benefited
    greatly from the strict internet-controlling policies of
    its home country.

     The Chinese government, while keen to establish an


    entrepreneurial ecosystem akin to the US, was wary
    of foreign entities capturing the market at the cost of
    local corporations.
    Key Factors Behind Alibaba’s
    Success

     Easy entry
     Ecosystem
     Trust and security
     Scale
     Service
     Localization
    Key Learning’s From Alibaba’s
    Success

     Be Flexible and Observant


     Good Customer service
     Transparency
     Convenience for customers
     Facilitate Integration
    Conclusion
    While making huge piles of money and investing
    billions, Alibaba has also become a great example of
    success coupled with responsibility. The Alibaba
    Group stands apart from its rivals not only in terms
    of operations diversity but also in its principles and
    ethos. Unlike most multinationals whose sole aim is
    profits and nothing else, Alibaba has been dedicated
    to environmental and humanitarian causes since the
    very beginning.

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