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    u The Indian jewellery market is one of the largest in the world, with a market size of $13 billion, second only to the US market. The gold jewellery market is growing at 15% annually and the diamond jewellery market at 27% annually. u India's growing importance in the global jewellery market is expected to increase further, with total estimated jewellery sales reaching US$ 21 billion by 2010 and US$ 37 billion by 2015. Diamond jewellery consumption in India is also estimated to jump 78% by 2010. u Various government incentives and private sector initiatives are projected to drive annual sales growth of the Indian gems and jewellery sector at around 14%

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    u The Indian jewellery market is one of the largest in the world, with a market size of $13 billion, second only to the US market. The gold jewellery market is growing at 15% annually and the diamond jewellery market at 27% annually. u India's growing importance in the global jewellery market is expected to increase further, with total estimated jewellery sales reaching US$ 21 billion by 2010 and US$ 37 billion by 2015. Diamond jewellery consumption in India is also estimated to jump 78% by 2010. u Various government incentives and private sector initiatives are projected to drive annual sales growth of the Indian gems and jewellery sector at around 14%

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    u The Indian jewellery market is one of the largest in the world, with a market size of $13 billion, second only to the US market. The gold jewellery market is growing at 15% annually and the diamond jewellery market at 27% annually. u India's growing importance in the global jewellery market is expected to increase further, with total estimated jewellery sales reaching US$ 21 billion by 2010 and US$ 37 billion by 2015. Diamond jewellery consumption in India is also estimated to jump 78% by 2010. u Various government incentives and private sector initiatives are projected to drive annual sales growth of the Indian gems and jewellery sector at around 14%

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    963 views17 pages

    PPT

    Uploaded by

    Avinash Kumar
    u The Indian jewellery market is one of the largest in the world, with a market size of $13 billion, second only to the US market. The gold jewellery market is growing at 15% annually and the diamond jewellery market at 27% annually. u India's growing importance in the global jewellery market is expected to increase further, with total estimated jewellery sales reaching US$ 21 billion by 2010 and US$ 37 billion by 2015. Diamond jewellery consumption in India is also estimated to jump 78% by 2010. u Various government incentives and private sector initiatives are projected to drive annual sales growth of the Indian gems and jewellery sector at around 14%

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     Market Size
    Fourth largest consumer market in the world
    Jewellery Market Size: Rs75,000 crores
    Diamond jewellery: Rs10,000 crores
    Largest market in terms of volume of gold
    India accounts for more than 22% of the total gold
    used for jewellery purposes
     Growth
    Gold jewellery Market Growth: 8-10%
    Diamond jewellery Market:18%-20%

    m 
    
     Yhe Indian jewellery market is one of the
    largest in the world, with a market size
     of $13 billion. It is second only to the US
    market of $ 40 billion and is followed by
     China at $11 billion. Yhe gold jewellery
    market is growing at 15 per cent per
     annum and the diamond jewellery
    market at 27 per cent per annum.
    
     Future of the Indian Jewellery Market:
    
     u India·s growing importance in the global jewellery market is only expected
     to increase in the future with total estimated jewellery sales of US$ 21
     billion by 2010 and US$ 37 billion by 2015.
    
     u Diamond jewellery consumption in India is also estimated to jump by 78
     per cent in 2010.
    
     u Œranded jewellery is likely to be the fastest-growing segment in domestic
     sales. Yhe sector is expected to grow at 40 per cent annually to touch US$
     2.2 billion by 2010.
    
     u Indian diamond jewellery industry is the third largest consumer of polished
     diamonds after USA and Japan. Diamond jewellery consumption is likely
     to jump to nearly 80 per cent in 2010 and over 95 per cent between 2010
     and 2015.
    
     u £arious government incentives coupled with private sector initiatives are
     projected to drive the sales of Indian gems and jewellery sector at a
     CAGR of around 14% from 2007-08 to 2010-11.
    
     u Yhe organized gems and jewellery sector is anticipated to grow rapidly in
     
     
     
     
      
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     Yhe main occasions to buy are still marriage and
    festivals
     Entering to international market is becoming tough.
     Although guarantee of the retailer is important in
    ascertaining quality, hallmarking is gaining acceptance
     Gold as a share of wallet is decreasing in the younger
    generation. Yraditional jewellery is still the dominant
    design pattern while contemporary styles are
    emerging fast
     In the past choice of stores used to be 1-2 stores, but
    customers now look at 4-5 stores for range and choice
    of jewellery
     Customers in the high value category are becoming
    more informed because of exposure to media and
    fashion trends
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    -UESYION AND ANSWERS
    [ Design Differentiation becoming the USP

     Yraditional industry relied on ·   

     
    More emphasis laid on formal design training in jewelry
    category especially by the organized players

     Design Yraining in NIFY, SNDY,GIA, JDYI

     Players like Yanishq, Ganjam, YΠhave specialized Design Studios


    which have won laurels at international forums as well
    [ India`s share in diamond jewellery is only 3%
    [ Yhe elite segment is more brand conscious.
    [ DYC sight holder
     Ñallmarking - Standardization in Material quality is fast becoming a pre
    requisite especially for Gold jewelry
     In case of diamonds, Increased awareness of diamond quality ( 4 Cs)
     Special EOU in hubs like Mumbai (SEEP ) which supply to stores across
    the world but face stiff competition from Ñong Kong and China
     Platinum has few manufacturers in the country in comparison to Gold and
    Diamonds
     Creating Newer opportunities to buy jewelry
    Festivals like Akshay Yritiya, Occasions like Mothers Day, RakshaŒandhan,
    £alentines Day etc
    Fashion campaigns in vogue.
     Creating a desire in the International customer to buy jewelry for its
    design value/for accesorisation/ to make a statement about her
    personality.
     Retail
     Seduce the consumer in the retail space as competition is not only
    within jewelry category but categories like electronics, wellness
    services and luxury items
    ‡ Evolve a distinct retail identity ² in terms of
    product, store look and customer experience
     Yrend of the speciality Jewellery markets/ malls
     Increasing traditional players renovating/refurbishing store
    spaces
    Concept of strong retail brand in jewellery industry gaining
    strength
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     http://www.everythingmining.com/Platinum%20Jewelry.htm

     In India platinum is also known as white


    gold. As in India consumption of gold is
    more then platinum.
     In India gold is purchased traditionally
     In Europe every product is sold.
     Liquidity of platinum is low.
     Europe more focuses on modern product
    with special design.

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