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    Chapter 1 Introduction To Research

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    noniemoklas
    This document summarizes key aspects of business and management research presented in Saunders, Lewis and Thornhill's Research Methods for Business Students textbook. It discusses how business research draws on multiple disciplines, requires research to have practical application, and debates the distinction between basic and applied research. The research process involves formulating topics, reviewing literature, designing the study, collecting and analyzing data, and writing results while considering factors like resources, validity, and ethics.

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    Chapter 1 Introduction To Research

    Uploaded by

    noniemoklas
    171 views11 pages
    This document summarizes key aspects of business and management research presented in Saunders, Lewis and Thornhill's Research Methods for Business Students textbook. It discusses how business research draws on multiple disciplines, requires research to have practical application, and debates the distinction between basic and applied research. The research process involves formulating topics, reviewing literature, designing the study, collecting and analyzing data, and writing results while considering factors like resources, validity, and ethics.

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    Introduction to research

    Original Title

    Chapter 1 Introduction to Research

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    This document summarizes key aspects of business and management research presented in Saunders, Lewis and Thornhill's Research Methods for Business Students textbook. It discusses how business research draws on multiple disciplines, requires research to have practical application, and debates the distinction between basic and applied research. The research process involves formulating topics, reviewing literature, designing the study, collecting and analyzing data, and writing results while considering factors like resources, validity, and ethics.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    171 views11 pages

    Chapter 1 Introduction To Research

    Uploaded by

    noniemoklas
    This document summarizes key aspects of business and management research presented in Saunders, Lewis and Thornhill's Research Methods for Business Students textbook. It discusses how business research draws on multiple disciplines, requires research to have practical application, and debates the distinction between basic and applied research. The research process involves formulating topics, reviewing literature, designing the study, collecting and analyzing data, and writing results while considering factors like resources, validity, and ethics.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Slide 1.

    Chapter 1
    The nature of business and management
    research

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.2

    Introduction to the research process

    Things to consider

    • Realities and pitfalls of research

    • Approaches, strategies and methods

    • Techniques and procedures for data collection and


    analysis

    • Appropriate use of information technology

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.3

    Terminology

    Methods -

    The techniques and procedures used to obtain data

    Methodology -

    The theory of how research should be undertaken

    Saunders et al. (2012)


    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.4

    The nature of research


    Definition:

    ‘Something that people undertake in order to find things out


    in a systematic way, thereby increasing their knowledge’
    Saunders et al. (2012)

    Characteristics:

    • Data are collected systematically

    • Data are interpreted systematically

    • There is a clear purpose to find things out


    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.5

    Features of business and management


    research (1)

    • Managers draw on knowledge from other disciplines

    • Managers are more likely to allow access if they see


    commercial or personal advantage

    • Managers now tend to be as educated as the researchers

    • Managers require research to have some practical


    consequence

    Easterby-Smith et al. (2008)

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.6

    Features of business and management


    research (1)
    Key debates

    • Knowledge production –
    (Modes 1, 2 and 3 knowledge)

    • The ‘relevance gap’

    • ‘Evidence based’ management

    • Basic and applied research

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.7

    Features of business and management


    research (2)
    Basic and applied research

    Sources:
    authors’ experience; Easterby-Smith et al. (2008); Hedrick et al. (1993)
    Figure 1.1 Basic and applied research
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.8

    Figure 1.2 The research process


    Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2011

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.9

    The research process (1)


    Stages of the research process

    • Formulating and clarifying a topic

    • Reviewing the literature

    • Designing the research

    • Collecting data

    • Analysing data

    • Writing up
    Based on Saunders et al. (2012)
    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.10

    The research process (2)


    Factors to consider

    • The impact of your personal feelings and beliefs

    • Access to data

    • Time and other resources

    • Validity and reliability of the data

    • Ethical issues

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012
    Slide 1.11

    Summary

    Business and management research

    • Is transdisciplinary

    • Engages with both theory and practice

    • Involves undertaking systematic research

    • Should be undertaken with rigour

    Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2012

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