Y9 - Persuasive Techniques

PERSUASIVE
TECHNIQUES
YEAR 9
TODAY’S LESSON
• Recap
• Types of Persuasive Techniques
• Writing Task
RECAP
• Persuasion in Advertisements
• Deconstructing an advertisement
TYPES OF PERSUASIVE
TECHNIQUES
Writers can use a range of techniques to persuade.
When you’re reading persuasive writing — or writing
persuasively yourself — you need to think carefully
about how techniques like these are used to position
the reader to accept a particular point of view.
ADJECTIVES
Describing words, often used to
make the reader feel a particular
way about an issue.
For example:
“Reality shows allow us to feel

a bland, artificial version of that
incredible thrill you get from
chasing your ambitions.”
ADJECTIVES
Activity:
Objects will be presented on screen, you will then have 15 seconds to

come up with as many adjectives as possible in that time.
Player with the most after all of the objects wins.

ADJECTIVES
ADJECTIVES
ADJECTIVES
REPETITION
The repetition of words (same or
with similar meaning) to create
emphasis.
For example:
“It has been well established that if

teenagers think they can see a
doctor in confidence, they are more
likely to do so, more likely to go back
for repeat visits, and more likely to
disclose information.”
REPETITION
VIDEO:
Around the World – Daft Punk (2007)

https://www.youtube.com/watch?v=LKYPYj2XX80
58 seconds onwards
APPEALS
Writers often appeal to different
emotions, such as a reader’s
sense of fairness, justice or
patriotism.
For example:
“It’s un-Australian to not like

meat pies, footy and cricket.”
APPEALS
ANECDOTES
Short, personal stories that
help to illustrate a point.
For example:
THE WORKMAN AND THE BEGGAR
ANECDOTES
One day a workman was up on the roof of his house mending a hole in the tiles. He had nearly
finished and he was pleased was pleased with his work. Suddenly, he heard a voice below call.
“Hello.”
When he looked down, the workman saw an old man in dirty clothes standing below. “What do
you want?” asked the workman.
“Come down and I’ll tell you,” called the man. The workman was annoyed, but he was a polite
man, so he put down his tools carefully and climbed all the way down to the ground.
“What do you want?” he asked when he reached the ground.
“Could you spare a little change for an old beggar?” asked the man.
The workman thought for a minute. Then he said, “Come with me.”
He began climbing the ladder again. The old man followed him all the way to the top of the house
where he had been working.
The beggar was red faced and tired from the climb. When they were both sitting on the roof, the
workmen turned to the beggar.
“No,” he said.
COLLOQUIAL LANGUAGE
Essentially, “slang,” colloquial language
is the use of everyday language to make
themselves seem down-to-earth.
For example:
“No wukkas mate, she'll be right”

“G’day”
“Buckley's chance”
“Crikey”
COLLOQUIAL LANGUAGE
ARVO CARK IT
BLOODY RIPPER CHIPPY
BLUDGER CHOCKERS
BOTTLE-O CHUNDER
BROLLY CROOK
BUGGERED DEVO
COLLOQUIAL LANGUAGE
ARVO AFTERNOON CARK IT STOP
FUNCTIONING
BLOODY RIPPER REALLY CHIPPY CARPENTER
AWESOME
BLUDGER LAZY PERSON CHOCKERS FULL
BOTTLE-O LIQUOR STORE CHUNDER VOMIT
BROLLY UMBRELLA CROOK ILL
BUGGERED EXHAUSTED DEVO DEVASTATED

EMOTIVE LANGUAGE
Words that provoke an emotional
reaction from the audience.
• “Man cut by glass” For example:

OR
“But no, people from the bush

were saying it is cruel to kill foxes
with a poison that causes a slow,
agonising death.”
EMOTIVE LANGUAGE
• What words emphasise

emotive language?
• Describe what the writer feels
about the topic.
HYPERBOLE
Writers often exaggerate or
overstate something to help
persuade readers of their point of
view.
For example:
“Our experts will tell you a million

reasons why it can’t or shouldn’t be
done here. They have turned excuse-
making into an art form.”
HYPERBOLE
ACTIVITY:
2 Truths and a
EVIDENCE
Writers will often use evidence –
which might take the form of
facts, figures, quotes or graphs –
to help support their argument.
For example:
“According to the Australian

Bureau of Statistics, males are
400 per cent more likely to
commit an offence intended to
cause injury than are females.”
EVIDENCE
VIDEO:
Evidence in proving your argument

https://www.youtube.com/watch?v=zwx9r5Oawnw
EXPERT OPINION
Sometimes writers will use the
opinion of experts to give further
weight to their argument.
For example:
“A new research report by Victorian

doctors illustrates why: because
when kids are worried their parents
will be told their private medical
details, they simply don’t go to the
doctor.”
EXPERT OPINION
CREDIBLE SOURCES:
• Australian Bureau of Statistics

• Government data
• Scholarly Articles
• Research papers
• Specialists in the field or topic

• Doctors, those with experience, Tertiary degrees
INCLUSIVE LANGUAGE
Inclusive language – using the
words ‘we’ or ‘us’ – is often used
to get a reader onside.
For example:
“We might not like it, but our

kids’ right to confidential medical
advice should take precedence
over our right to know about it.”
INCLUSIVE LANGUAGE
• We
• Our
• Your
• Us
• You
Attempt to create a sentence using all of these.

IMAGERY
Descriptive writing can be a
powerful persuasive technique.
Describing something vividly can
persuade readers.
Types of imagery used often incorporate
the senses:
Olfactory Smell
Gustatory Taste
Auditory Sound
Tactile Touch
Visual Sight
Kinaesthetic Movement
IMAGERY
Describe:
Pretend your friend has allergies to Dairy.
Focus on the senses to help the person experience the item.
____________________________________________________________
CHOCCY MILK
_________________________________________________________________________
METAPHOR
Metaphors, when one thing is
described as another, help to persuade
by describing.
For example:
“I’ve been dying of it all week and can

hardly type this column because of the
Niagra of snot pouring down my face
and the painful fires of a thousand suns
burning in my joints and muscles, which
being manly muscles are able to carry a
much heavier load of pain than lady
muscles.”
METAPHOR
ACTIVITY:
In 1 minute, attempt to
draw what is being
depicted in the phrase
How does this description help the

reader visualize the character?
METAPHOR
A giant of a man was standing ACTIVITY:
in the doorway. His face was
almost completely hidden by a
long, shaggy mane of hair and In 1 minute, attempt to draw
a wild, tangled beard, but you what is being depicted in the
could make out his eyes, phrase
glinting like black beetles
under all the hair. (p. 46)
How does this description help the
reader visualize the character?
Harry Potter and the Sorcerer’s Stone by J. K. Rowling
(Scholastic, 1998)
SIMILE
Similes, when one thing is
compared to another, can help to
persuade by describing. Often
including the words “like,” and
“as.”
For example:
“…as dumb as a sack of

hammers…”
SIMILE
• Andrew is as sly as a fox.
• After he finished playing the
basketball game, his hair was
ACTIVITY:
oily like fried chicken.
Circle the simile in each of these
• The new science book is as sentences.
heavy as an elephant
• Mr. Ovington, the prac teacher,
is as smart as Einstein.
RHETORICAL QUESTION
A question where the answer is obvious,
can help lead readers to a particular
conclusion.
For example:
“It has been well established here and

overseas that if teenagers think they can
see a doctor in confidence, they are
more likely to do so, more likely to go
back for repeat visits, and more likely to
disclose sensitive information. And isn’t
this the outcome we want? ”
RHETORICAL QUESTION
ACTIVITY: • Two teams – with one person at a
time facing an opponent and must
have a conversation using only
questions.
I Asked Rules:
• You cannot repeat a question
You First • Including what your opponent just

asked you
• Once you are “stumped” you move

to the end of the line
RHETORICAL QUESTION
Topic: ACTIVITY:
FRUIT I Asked You First

RHETORICAL QUESTION
Topic: ACTIVITY:
I Asked You First

SCHOOL
TONE
The tone of an article or speech
refers to its overall feeling.
Is it:
Logical rational, reasonable, analytical

Neutral impartial, objective, unbiased.
Informed knowledgeable, well-read
Passionate emotional, emotive, vehement.
Witty humorous, satirical, tongue-in-cheek
TONE
ACTIVITY: • Sadness • Pride
• Courage • Sarcastic
Write a description of • Tension • Excitement
a dog walking in the • Sympathy • Hate
park.
• Love • Fear
From the dogs perspective
• Happiness • Anxiety
Choose a tone, and write from this perspective

without using the word directly.
THEY’RE PESTS,
BUT CRUELTY IS
INEXCUSABLE
T E X T A ND WR IT I NG TA S K - HA ND O U T
TASK
THEY'RE PESTS, BUT CRUELTY IS INEXCUSABLE
1. Identify the issue.

2. Identify the contention, otherwise known as the point of view, of the
writer.
3. What is the tone of the article?
4. Identify five examples of persuasive language or persuasive techniques
and explain how it is supposed to make the reader feel. Draw up a table like
the one below to help you identify and explain the impact of these
techniques.
CREATE A RADIO BROADCAST AD
Create an ad in the form of a broadcast for a new product. Make sure it
answers the following criteria:
• What is your product?

• Who is the target audience?
• What persuasive techniques are you using to convince consumers to
purchase your product?

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What are some of the persuasive techniques discussed in the document?

What are some of the persuasive techniques discussed in the document?

What is an anecdote and what example is provided?

What is an anecdote and what example is provided?

PERSUASIVE

“Reality shows allow us to feel

Objects will be presented on screen, you will then have 15 seconds to

Player with the most after all of the objects wins.

“It has been well established that if

Around the World – Daft Punk (2007)

“It’s un-Australian to not like

“No wukkas mate, she'll be right”

BLOODY RIPPER CHIPPY

BOTTLE-O LIQUOR STORE CHUNDER VOMIT

BROLLY UMBRELLA CROOK ILL

BUGGERED EXHAUSTED DEVO DEVASTATED

• “Man cut by glass” For example:

“But no, people from the bush

• What words emphasise

“Our experts will tell you a million

“According to the Australian

Evidence in proving your argument

“A new research report by Victorian

• Australian Bureau of Statistics

• Specialists in the field or topic

“We might not like it, but our

Attempt to create a sentence using all of these.

“I’ve been dying of it all week and can

How does this description help the

“…as dumb as a sack of

“It has been well established here and

You First • Including what your opponent just

• Once you are “stumped” you move

FRUIT I Asked You First

I Asked You First

Logical rational, reasonable, analytical

Choose a tone, and write from this perspective

1. Identify the issue.

• What is your product?

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