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    Team Members Anupam Kumar Vatsa Anuska Chhabra Cherry Preethika D K Ranit Rupal Jain

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    GameR Vatsa
    This document analyzes the marketing strategy of Patanjali, an Indian consumer goods company known for ayurvedic products. It discusses factors contributing to Patanjali's success, including increasing health consciousness, affordable prices, strong distribution channels, and brand association with natural products. It also examines Patanjali's competitive environment and analyzes its pricing, placement, and SWOT. Key aspects of its strategy are penetrating pricing, widespread distribution including owned stores, and positioning itself as a natural domestic alternative to international brands.

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    Team Members Anupam Kumar Vatsa Anuska Chhabra Cherry Preethika D K Ranit Rupal Jain

    Uploaded by

    GameR Vatsa
    40 views8 pages
    This document analyzes the marketing strategy of Patanjali, an Indian consumer goods company known for ayurvedic products. It discusses factors contributing to Patanjali's success, including increasing health consciousness, affordable prices, strong distribution channels, and brand association with natural products. It also examines Patanjali's competitive environment and analyzes its pricing, placement, and SWOT. Key aspects of its strategy are penetrating pricing, widespread distribution including owned stores, and positioning itself as a natural domestic alternative to international brands.

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    case study of lanvyl

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    This document analyzes the marketing strategy of Patanjali, an Indian consumer goods company known for ayurvedic products. It discusses factors contributing to Patanjali's success, including increasing health consciousness, affordable prices, strong distribution channels, and brand association with natural products. It also examines Patanjali's competitive environment and analyzes its pricing, placement, and SWOT. Key aspects of its strategy are penetrating pricing, widespread distribution including owned stores, and positioning itself as a natural domestic alternative to international brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    40 views8 pages

    Team Members Anupam Kumar Vatsa Anuska Chhabra Cherry Preethika D K Ranit Rupal Jain

    Uploaded by

    GameR Vatsa
    This document analyzes the marketing strategy of Patanjali, an Indian consumer goods company known for ayurvedic products. It discusses factors contributing to Patanjali's success, including increasing health consciousness, affordable prices, strong distribution channels, and brand association with natural products. It also examines Patanjali's competitive environment and analyzes its pricing, placement, and SWOT. Key aspects of its strategy are penetrating pricing, widespread distribution including owned stores, and positioning itself as a natural domestic alternative to international brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Strategy Study of

    Brand Patanjali

    Team Members
    Anupam Kumar Vatsa
    Anuska Chhabra
    Cherry
    Preethika D K
    Ranit
    Rupal Jain
    With 5,000 Cr. In Sales, What’s The
    Secret Behind Patanjali’s Massive
    Success?
    1. Increasing number of
    health-conscious
    people
    2. Less price
    3. Strong distribution
    channels
    4. Strong brand
    association with health
    5. Simple packaging, that
    gives it a ‘natural’ look
    6. Media promotions
    7. Word-of-mouth
    promotion 2
    Competitive analysis in the
    Marketing strategy of Patanjali

    Being present in different products segments and having 4 different sub-brands


    has helped the company in having a high share of wallet of the customers.
    Distribution is one of the critical instruments in the success of the FMCG players
    in a country like India and Patanjali through its own retail outlets and partnered
    channel of distribution has made the products available to its customers in most
    of the locations in India.
    In the FMCG market, it competes with players such as HUL, Dabur, Godrej,
    Reckitt Benckiser, P & G and many others.

    3
    × Market analysis in the Marketing
    strategy of Patanjali –
    × The market in which company
    operates is overcrowded with a
    large number of local, national
    and international players eating up
    each other’s market share.
    Various factors such as inflation,
    government regulations, changing
    consumer dynamics,
    changing lifestyle, and taste &
    preferences are affecting the
    players in the industry.

    4
    Pricing in the marketing mix of Patanjali Ayurved –
    Two factors that have made Patanjali Ayurved the fastest
    growing FMCG company in India are: a) Use of Natural
    Ingredients and Ayurved and b) Pricing. Pricing plays an
    extremely important role in putting Patanjali Ayurved
    ahead of its fierce competitors. Hindustan Uniliver and
    P&G are trying their level best to cope up with the
    competition but the love for Indian product growing in
    people is not helping them.
    Patanjali is educating people about the benefits of using
    their products and are also using price comparison as an
    effective marketing strategy. The pricing strategy is clearly
    penetrative pricing because Patanjali knows that it cannot
    conquer the market with higher prices. Plus, if the
    ingredients are natural and domestic, the cost of the
    product is lesser too. There is a drop of 25-30 percent of
    price in almost every product when compared
    to International Brands which is helping Patanjali reach
    each and every household in India.
    5
    Place in the marketing mix of Patanjali Ayurved

    Patanjali Ayurved is India’s fastest growing FMCG Company but it is not stopping it from spreading its
    wing to neighboring countries like Nepal. Patanjali has a manufacturing unit in Nepal. Patanjali also imports
    herbs from Himalayas in Nepal; the well-established trade relation is helping Patanjali expand its wings in
    Nepal with great ease.
    With the growing outreach in India and Nepal, Baba Ramdev surely will be aiming to overtake market in lot
    of other countries. With impressive revenue of 5000 Crores, Patanjali is surely going to have a lot of fund
    for expansion and growth.
    In India, 1000’s of stores are now selling Patanjali products, and these stores are exclusively selling
    Patanjali, making the local retailer quake. The penetration levels will only rise further as the margins in the
    product are good too.

    6
    Swot Analysis
    Strengths Weakness Opportunities Threats
    Increasing Competition
    Baba Ramdev A low number of Growing organic sector
    Price war
    manufacturing units
    Strong patriotism Expand Rural
    Low margin to
    Ayurveda and Herbal Going Global
    distributors
    Penetration Pricing Diversify
    Lack of experienced
    Strong Distribution management graduates
    channels
    E-commerce advantage
    Keeping up with the
    trends
    7
    8

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