S1A Intro To Business Analytics
S1A Intro To Business Analytics
S1A Intro To Business Analytics
Applications
Ram Mohan Dhara|
IMTG/ PGDM/ Term-V / 2017-2019
Session 1 (Part-1): Introduction to Business Analytics
To understand ‘Business Analytics’
Instructional
Methods
• Class participation/ attendance
• Quizzes
Evaluation • Assignments
methods • Group project
• End-term exam
Analytics :
career choice
Published by analyticsindiamag.com in June 2017 – one of the popular online analytics resources
Exponential Growth Engineering degree, followed by any post-grad
Banking and financial services, followed by Bangalore, Delhi NCR followed by Mumbai
e-commerce
Captive clients > 50% R and Python leading
programming languages
http://businessoverbroadway.com/investigating-data-scientists-their-
skills-and-team-makeup
What is Data Science/
Business Analytics?
• Big data
• Data science
• Business analytics
• Machine learning
• Artificial intelligence
• Deep learning
• Neural networks
• Data mining
• Tableau
• Hadoop / Apache Spark
• R, Python and SAS
Data Science/ Business Analytics Lexicon
Big Data
• Volume - The quantity of data
• Variety - The type and nature of the data.
• Velocity - In this context, the speed at which the data is generated
and processed to meet the demands and challenges.
• Variability - Inconsistency of the data set can hamper processes to
handle and manage it.
• Veracity - The data quality of captured data can vary greatly, affecting
the accurate analysis.
Data Science/ Business Analytics Lexicon
• Data science - also known as data-driven science, is an interdisciplinary
field about scientific methods, processes, and systems to extract
knowledge or insights from data in various forms, either structured or
unstructured.
• Business Analytics – Analytics is the science of analysis. Analytics is the
discovery, interpretation, and communication of meaningful patterns
in data. Application of analytics in various fields of business is Business
Analytics.
• Machine Learning - Machine learning is a "Field of study that gives
computers the ability to learn without being explicitly programmed".
Machine learning explores the study and construction of algorithms that
can learn from and make predictions on data.
Data Science/ Business Analytics Lexicon
• Artificial intelligence (AI) is the ability of a computer program or a
machine to think and learn. In general use, the term "artificial
intelligence" means a machine which mimics human cognition.
Examples - understanding human speech, game systems (such as
Chess ) , self-driving cars, and interpreting complex data.