Scribd Logo
Upload

Welcome to Scribd!

  • 28 views

    Attributes of Technology: 1. Relative Advantage Better Than Supersedes

    Uploaded by

    Val Vincent M. Losaria
    The document discusses 5 key attributes that influence the adoption of new technologies: 1. Relative advantage - how much better the technology is perceived to be than previous ideas. Higher relative advantage leads to faster adoption. 2. Compatibility - how consistent the technology is with existing values and needs. Greater compatibility ensures less risk and faster adoption. 3. Complexity - how difficult the technology is to understand and use. Lower complexity leads to faster adoption. 4. Triability - the degree to which the technology can be tested on a limited basis first. Easier triability leads to faster adoption. 5. Observability - how easy it is for others to see the results of using the

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Attributes of Technology: 1. Relative Advantage Better Than Supersedes

    Uploaded by

    Val Vincent M. Losaria
    28 views5 pages
    The document discusses 5 key attributes that influence the adoption of new technologies: 1. Relative advantage - how much better the technology is perceived to be than previous ideas. Higher relative advantage leads to faster adoption. 2. Compatibility - how consistent the technology is with existing values and needs. Greater compatibility ensures less risk and faster adoption. 3. Complexity - how difficult the technology is to understand and use. Lower complexity leads to faster adoption. 4. Triability - the degree to which the technology can be tested on a limited basis first. Easier triability leads to faster adoption. 5. Observability - how easy it is for others to see the results of using the

    Original Description:

    Agricultural Extension

    Original Title

    Pres7 Adoption Process

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses 5 key attributes that influence the adoption of new technologies: 1. Relative advantage - how much better the technology is perceived to be than previous ideas. Higher relative advantage leads to faster adoption. 2. Compatibility - how consistent the technology is with existing values and needs. Greater compatibility ensures less risk and faster adoption. 3. Complexity - how difficult the technology is to understand and use. Lower complexity leads to faster adoption. 4. Triability - the degree to which the technology can be tested on a limited basis first. Easier triability leads to faster adoption. 5. Observability - how easy it is for others to see the results of using the

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    28 views5 pages

    Attributes of Technology: 1. Relative Advantage Better Than Supersedes

    Uploaded by

    Val Vincent M. Losaria
    The document discusses 5 key attributes that influence the adoption of new technologies: 1. Relative advantage - how much better the technology is perceived to be than previous ideas. Higher relative advantage leads to faster adoption. 2. Compatibility - how consistent the technology is with existing values and needs. Greater compatibility ensures less risk and faster adoption. 3. Complexity - how difficult the technology is to understand and use. Lower complexity leads to faster adoption. 4. Triability - the degree to which the technology can be tested on a limited basis first. Easier triability leads to faster adoption. 5. Observability - how easy it is for others to see the results of using the

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 5

    ATTRIBUTES OF TECHNOLOGY

    1. Relative advantage – is the degree to which an innovation is


    perceived as being better than the idea it supersedes.

    Sub-dimensions of relative advantage include:


    a) degree of economic profitability
    b) low initial cost
    c) lower perceived risk
    d) decrease in discomfort
    e) savings in time and effort and
    f) immediacy of reward.

    The relative advantage of a new idea, as perceived by members


    of a social system, is positively related to its rate of adoption.
    ATTRIBUTES OF TECHNOLOGY, continued

    2. Compatibility – is the degree to which an innovation is perceived


    as consistent with the existing values, past experiences and needs
    of the receivers. It ensures greater security and less risk to the
    receiver and makes the new idea more meaningful.

    3. Complexity – is the degree to which an innovation is perceived as


    relatively difficult to understand and use. Some innovations are
    clear in their meaning to potential adopters, others are not.

    The complexity of an innovation as perceived by members of a social


    system, is negatively related to its rate of adoption.

    4. Triability – is the degree to which an innovation may be


    experimented with on a limited basis. New ideas that can be tried
    on the installment plan will generally be adopted more rapidly
    than innovations that are not divisible.
    ATTRIBUTES OF TECHNOLOGY, continued

    5. Observability – is the degree to which the results of an


    innovation are visible to others (or communicability). The results
    of some ideas are easily observed and communicated to others,
    whereas some innovations are difficult to describe to others.

    The observability of an innovation, as perceived by members of a


    social system, is positively related to its rate of adoption.

    Rate of adoption is the relative speed with which innovation is


    adopted by members of a social system, measured as the number of
    receivers who adopt a new idea in a specified time period.

    It was found out that 49-87% of the variance in rate of adoption


    could be explained by the five attributes of innovation.
    How to Facilitate Adoption of Technology

    Innovation-Decision Process

    Knowledge Persuasion Decision Confirmation

    Complexity Relative Triability = Technology


    advantage is adopted
    and
    sustained
    Compatibility Observability

    Attributes of Technology

    You might also like