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    Sociocultural Level of Analysis: Studying The Way People Relate To Others

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    The sociocultural level of analysis focuses on how individuals are influenced by social groups and culture. There are four main principles: 1) Humans have a basic need to belong and are motivated to form relationships. 2) Culture shapes human behavior through social norms that prescribe expected behaviors. 3) People derive their social identity from group memberships, which can lead to biases like stereotyping others. 4) Once formed, people's worldviews shaped by social and cultural influences are resistant to change.

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    Sociocultural Level of Analysis: Studying The Way People Relate To Others

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    ibexams
    14 views19 pages
    The sociocultural level of analysis focuses on how individuals are influenced by social groups and culture. There are four main principles: 1) Humans have a basic need to belong and are motivated to form relationships. 2) Culture shapes human behavior through social norms that prescribe expected behaviors. 3) People derive their social identity from group memberships, which can lead to biases like stereotyping others. 4) Once formed, people's worldviews shaped by social and cultural influences are resistant to change.

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    1 SLA Principles

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    1 SLA Principles

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    The sociocultural level of analysis focuses on how individuals are influenced by social groups and culture. There are four main principles: 1) Humans have a basic need to belong and are motivated to form relationships. 2) Culture shapes human behavior through social norms that prescribe expected behaviors. 3) People derive their social identity from group memberships, which can lead to biases like stereotyping others. 4) Once formed, people's worldviews shaped by social and cultural influences are resistant to change.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views19 pages

    Sociocultural Level of Analysis: Studying The Way People Relate To Others

    Uploaded by

    ibexams
    The sociocultural level of analysis focuses on how individuals are influenced by social groups and culture. There are four main principles: 1) Humans have a basic need to belong and are motivated to form relationships. 2) Culture shapes human behavior through social norms that prescribe expected behaviors. 3) People derive their social identity from group memberships, which can lead to biases like stereotyping others. 4) Once formed, people's worldviews shaped by social and cultural influences are resistant to change.

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    © All Rights Reserved
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    of 19

    Sociocultural Level of

    Analysis

    Attitude Attraction Group Behavior


    Aggression

    Studying the way people relate to others.


    • Outline the principles that
    define the sociocultural level
    of analysis.
    Principle 1:
    Human beings are social animals with a basic
    need to belong.

    This means that they are motivated to have important


    relationships with other people. Outline the principles that define the
    sociocultural level of analysis.
    Conformity Studies
    • Adjusting one’s
    behavior or thinking
    to coincide with a
    group standard.

    Outline the principles that define the


    sociocultural level of analysis.
    Asch’s Study of Conformity

    Outline the
    principles that
    define the
    sociocultural
    level of analysis.
    Solomon Asch and his Conformity
    Studies
    Aim:
    • Investigate the existence of conformity
    Procedure
    • Subject was placed into a room with 6
    confederates and the experimenter.
    • Subject was deceived that the 6
    confederates were participants just like
    them.
    • The subject was placed on the second last
    seat so they will be the second last to give
    an answer.
    • Confederates were instructed to answer
    correctly on some of the cards but
    answer incorrectly for most.
    Outline the principles that define the
    sociocultural level of analysis.
    Asch’s Results
    • 75% conformed at least
    once to the wrong answer
    • 32% conformed to more
    than half of the wrong
    answers
    • 24% did not conform at all
    To strengthen conformity:
    • The group is unanimous
    • The group is at least three
    people.
    • One admires the group’s status
    • One had made no prior
    commitment

    Outline the principles that define the


    sociocultural level of analysis.
    Evaluation of Asch
    • Ecological validity: Low, lab
    conditions.
    • Controlled environment
    removed confounding
    variables.
    • Meaningless stimuli.
    • Gender bias, only male
    participants were used.
    • Culture bias, only population
    of the US were used.
    • Cannot be generalized to all
    population.
    • Ethics: Deception, but subjects
    were debriefed.

    Outline the principles that define the


    sociocultural level of analysis.
    Principle 2:
    Culture influences human behavior.

    This means that humans create and shape culture and


    they are influenced by their culture.
    Cultural norms provide general prescriptions for
    behaviors that are expected in a given culture or society.
    Outline the principles that define the
    sociocultural level of analysis.
    What are some of our group norms?

    At School: At Home:

    Outline the principles that define the


    sociocultural level of analysis.
    Breaking a Group/Social Norm
    • How does it feel to
    break a group norm?
    • Who feels more
    uncomfortable…the
    breaker or the person
    breaking it?
    • Can you create a new
    group norm?

    Outline the principles that define the


    sociocultural level of analysis.
    Ok…give me an example that culture
    influences our behavior.
    • Berry (1967) took the
    Asch experiment and
    wanted to see if it
    worked across cultures.
    • In other words….does
    culture affect our
    willingness to conform?

    Outline the principles that define the


    sociocultural level of analysis.
    Outline the principles
    that define the
    sociocultural level of
    analysis. Berry (1967)
    Temne in Sierra Leone (Africa) Inuits of Baffin Island (Canada)
    • Agricultural economy • Hunters and often hunt
    • Based of cooperation alone
    • Strict child rearing practices • Need to make decisions for
    focusing on obedience themselves
    • Teach self-reliance to their
    children

    Who do you think conformed to Asch’s study less?


    Principle 3:
    Humans have a social self which reflects
    their group memberships.

    Group memberships give rise to social identities and Outline the


    principles that
    comparison with other groups define the
    This might lead to bias in information processing like sociocultural level
    stereotyping and discrimination. of analysis.
    Social Identity Theory (SIT)
    • Tajfel and Turner (1979)
    • Suggests that group
    based social identities
    are based on
    categorization into
    groups.
    • Ingroups and outgroups

    Outline the principles that define the


    sociocultural level of analysis.
    Stereotypes, Prejudice and
    Discrimination
    Stereotype:
    • Overgeneralized idea
    about a group of people.
    Prejudice:
    • Undeserved (usually
    negative) attitude
    towards a group of
    people. Ethnocentrism
    is an example of a
    prejudice.
    Discrimination:
    • An action based on a
    prejudice.
    Outline the principles that define the
    sociocultural level of analysis.
    Combating Prejudice
    Contact Theory
    • Contact between hostile groups will reduce
    animosity if they are made to work towards a
    superordinate goal.
    • Sherif camp study

    Outline the principles that define the


    sociocultural level of analysis.
    Principle 4:
    People's view of the world are resistant to change
    .

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