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    Events Management: Mark Raymond M. Pitoc, MMC

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    The document discusses the origins and evolution of event management as an industry. It describes how Alfred Nobel established the Nobel Prizes after his death in order to associate his name with something positive. It outlines the key responsibilities of event managers in planning, executing, and promoting events for various organizations. Finally, it notes that event management has become a major global industry and professional field that requires specialized education and offers career opportunities across multiple sectors.

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    Events Management: Mark Raymond M. Pitoc, MMC

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    109 views19 pages
    The document discusses the origins and evolution of event management as an industry. It describes how Alfred Nobel established the Nobel Prizes after his death in order to associate his name with something positive. It outlines the key responsibilities of event managers in planning, executing, and promoting events for various organizations. Finally, it notes that event management has become a major global industry and professional field that requires specialized education and offers career opportunities across multiple sectors.

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    Events Management

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    The document discusses the origins and evolution of event management as an industry. It describes how Alfred Nobel established the Nobel Prizes after his death in order to associate his name with something positive. It outlines the key responsibilities of event managers in planning, executing, and promoting events for various organizations. Finally, it notes that event management has become a major global industry and professional field that requires specialized education and offers career opportunities across multiple sectors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    109 views19 pages

    Events Management: Mark Raymond M. Pitoc, MMC

    Uploaded by

    FILESONIC
    The document discusses the origins and evolution of event management as an industry. It describes how Alfred Nobel established the Nobel Prizes after his death in order to associate his name with something positive. It outlines the key responsibilities of event managers in planning, executing, and promoting events for various organizations. Finally, it notes that event management has become a major global industry and professional field that requires specialized education and offers career opportunities across multiple sectors.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 19

    EVENTS MANAGEMENT

    MARK RAYMOND M. PITOC, MMC


    ALFRED NOBEL
    NOBEL PRIZE

     A prize for outstanding contributions to chemistry, physics,


    physiology or medicine, literature, economics, and peace that may be
    awarded annually. It was established in 1901, the prize for economics
    being added in 1969. The recipients are chosen by an international
    committee centered in Sweden, except for the peace prize which is
    awarded in Oslo by a committee of the Norwegian parliament.
    ALFRED NOBEL

     Alfred Nobel was a Swedish inventor, chemist, engineer, and arms


    manufacturer–most notable in those roles as the inventor of
    dynamite. He was both a successful inventor and businessman and
    maintained companies in multiple countries around the world
    including those that manufactured the dynamite he invented, cannon
    balls, and other munitions.
    ALFRED NOBEL

     In reaction to the obituary and out of desire to associate his name with
    something positive, Alfred set aside almost his entire estate to be used
    upon his death to establish the Nobel Prizes in Physical Science,
    Chemistry, Medical Science, Literature, and the for individuals who
    furthered a common good for humanity–most frequently referred to as
    the Nobel Peace Prize. His bid to improve the standing of his name was a
    success and over a century later the name Nobel is associated with the
    prizes he created.
    EVENT ORIGINS

     Events are organized acts and performances, which have origins in


    ancient history. They have an important function in the society,
    providing participants with the opportunity to assert their identities
    and to share rituals and celebrations with other people-for example,
    Christmas and Easter. Leaders have organized events as a way of
    controlling the public.
     Modern society tends to create events which celebrate individual
    milestones, anniversaries and achievements. Birthday parties, wedding
    celebrations, and house warming parties are all ways in which we get
    together.
     Event management is the application of project management to
    the creation and development of festivals, events and conferences. It
    involves: studying the intricacies of the brand, devising the event
    concept, planning the logistics and coordinating the technical aspects
    before actually executing the modalities of the proposed event.
     The recent growth if festivals and events as an industry around the
    world means that the management can no longer be an ad hoc.
    Events and festivals such as Asian Games, have a large impact on the
    communities, and, in some case, the whole region.
     The industry now includes events of all sizes from the Olympics
    down to a breakfast meeting for 10 business people. Many industries,
    charitable organizations, and interest groups will hold events of some
    size in order to: market themselves, build business relationships, raise
    money or celebrate.
    MARKETING TOOL

     Event management is considered one of the strategic marketing


    and communication tools by companies of all sizes. From product
    launches to press conferences, companies create promotional events
    to help them communicate with clients and potential clients.
     They might target their audience using the news media, hoping to
    generate media coverage which will reach thousands or millions of
    people. They can also invite their audience to their events and reach
    them at the actual event.
    SERVICES

     Event management companies and organizations service a variety


    of areas including corporate events (product launches, press
    conferences, corporate meetings and conferences), marketing
    programs (road shows, grand opening events), and special corporate
    hospitality events like concerts, awards ceremonies, film premieres,
    launch/release parties, fashion shows, commercial events, private
    events such as weddings and bar mitzvahs.
    EVENT MANAGER

     The event manager is the person who plans and executes the
    event. He and his team are often behind-the-scenes running the event.
    Event managers may also be involved in more than just planning and
    execution of the event, but also brand building, marketing and
    communication strategy.
    EVENT MANAGER

     The event manager is an expert at the creative, technical and


    logistical elements that can help an event succeed. This includes event
    design, audio-visual production, scriptwriting, logistics, budgeting,
    negotiation, and, of course, client service. It is a multi-dimensional
    profession.
    AS AN INDUSTRY

     Event Management is a multi-million pesos industry, growing


    rapidly, with mega shows and events hosted regularly. The industry
    includes as the MICE (Meetings, Incentives, Conventions, and
    Exhibitions), conference and seminars as well as live music and
    sporting events.
    EDUCATION

     There are an increasing number of universities which offer courses


    in events management, including diplomas and graduate degrees. In
    addition to there academic courses, there are many associations and
    societies that provide courses on the various aspects of the industry.
    Study includes organizational skills, technical knowledge, PR,
    marketing, advertising, catering and licenses, risk management,
    budgeting, study of allied industries like TV and other media.
     Certification can be acquired from various sources to obtain
    designations such as Certified Trade Show Marketer (CTSM),
    Certified Manager of Exhibits (CME), Certified Exhibition
    Management (CEM), Global Certification in Meeting Management
    (CNM), Certified Meeting Professional (CMP) and the Certified
    Special Event Professional (CSEP).
    CAREER

     Career opportunities are in the following industries:


    • Event Management
    • Event Management Consultancy
    • Hotel, travel and hospitality industries
    • Advertising agencies
    • Public Relations firms
    • Corporations
    • News Media
    • Non-profit organization
    • Integrated Marketing and Communications
    • Event Budgeting and Accounting

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