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    Market Research Entrep

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    Kevin Miscala Melendres
    BottleAds Inc. aims to provide a lower-cost advertising alternative to traditional media like TV, radio, and print. Their solution involves printing advertisements on water bottles that are then sold to target audiences. However, they face competition from other advertising media and formats as well as competitors in the bottled beverage market. Direct competitors in advertising include other printed ad services while TV, radio, and promotions are category competitors. In the product market, bottled water and drink brands directly compete along with other beverages that could be purchased instead.

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    Market Research Entrep

    Uploaded by

    Kevin Miscala Melendres
    129 views18 pages
    BottleAds Inc. aims to provide a lower-cost advertising alternative to traditional media like TV, radio, and print. Their solution involves printing advertisements on water bottles that are then sold to target audiences. However, they face competition from other advertising media and formats as well as competitors in the bottled beverage market. Direct competitors in advertising include other printed ad services while TV, radio, and promotions are category competitors. In the product market, bottled water and drink brands directly compete along with other beverages that could be purchased instead.

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    Market research

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    Market Research Entrep PPT

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    BottleAds Inc. aims to provide a lower-cost advertising alternative to traditional media like TV, radio, and print. Their solution involves printing advertisements on water bottles that are then sold to target audiences. However, they face competition from other advertising media and formats as well as competitors in the bottled beverage market. Direct competitors in advertising include other printed ad services while TV, radio, and promotions are category competitors. In the product market, bottled water and drink brands directly compete along with other beverages that could be purchased instead.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    129 views18 pages

    Market Research Entrep

    Uploaded by

    Kevin Miscala Melendres
    BottleAds Inc. aims to provide a lower-cost advertising alternative to traditional media like TV, radio, and print. Their solution involves printing advertisements on water bottles that are then sold to target audiences. However, they face competition from other advertising media and formats as well as competitors in the bottled beverage market. Direct competitors in advertising include other printed ad services while TV, radio, and promotions are category competitors. In the product market, bottled water and drink brands directly compete along with other beverages that could be purchased instead.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Market

    Research Goals
    BottleAds Inc.
    1

    Pain Points
    In business, it is a problem or need a business
    or company aims to solve.
    The problem with
    advertising in the
    Philippines
    High Cost General Public Advertisements
    Advertising in the Philippines (or When advertising on TV, radio and
    generally, in all countries) are very newspapers, advertisements are
    expensive. An 30-second shown to any audience, no matter
    advertisement on TV would what the advertisement is all about.
    average about P200,000.00 Target customers are not ensured
    to be directly affected. 3
    Average Rate of Advertising

    ₱ 250,000.00
    for a 30-second TV advertising on Primetime

    ₱ 6,000.00
    for a 30-second radio advertisement

    ₱ 5,500.00
    for a ¼ page on a regular day
    4
    Because of high
    advertising cost
    small business owners
    would not even consider
    advertising on TV, radio,
    and newspapers to
    promote their products.

    5
    Perceived Value of our
    Product and Services
    the product
    Bottled waters would cost the same as
    regular bottled waters. This is to ensure
    that the BottleAds Inc bottled waters
    can compete with other brands of
    bottled waters available locally. Bottled
    waters would cost P15.00
    Perceived Value of our
    Product and Services
    the service
    Advertisements would cost depending
    on the number of bottles the
    advertisements would be printed on. For
    one production (1500 bottles), ads
    printed on full page of the sticker would
    cost P3000.00
    Perceived Value of our
    Product and Services
    the service
    Free additional service regarding the
    selling of bottles would include the
    location in which the bottles would be
    distributed to. This is to give the person
    who wants to advertise total control
    over where the products would be sold.
    Perceived Value of our
    Product and Services
    the service
    This way, target audience of the
    advertisements would be exposed to
    the advertisement to increase
    engagement between the
    advertisement and the target
    customers.
    2

    Category of Competitors
    categorized as Direct, Category-based, Generic,
    or Shared Wallet
    Direct (Service)
    Printed Ads
    Printed ads would most
    likely be the biggest
    competitor of BottleAds
    Inc. due to the similarity
    in the service and
    medium of
    advertisements. 11
    Category based
    (Service) – Media
    Advertising
    TV and radio advertising would
    be competitors in terms of
    similarity in service. However,
    their mediums would differ from
    our service, making them a
    category-based competitor.
    Generic (Service)
    Promotions
    Sponsored promotions is
    another form of advertising.
    Example of this would be
    sponsoring an event in
    exchange for exposure or
    special mentions of the product.
    uring the event.
    Shared Wallet (Service)
    Product Improvement
    Instead of advertising the
    product, the business owner
    can instead invest on other
    technologies or techniques
    which can improve the quality
    of their product in the hope
    that it would attract more
    product consumers.
    Direct (Product)
    Bottled Water
    Other brands of bottled waters
    would be considered as
    competitors. In order to sell
    both ads and bottled water,
    BottleAds Inc. needs to
    compete also with bottled
    water producers. 15
    Category based
    (Product) –
    Bottled Drinks
    Consumers can opt to buy other
    bottled drinks instead of buying
    bottled water. Examples of this
    would be Gatorade drinks, C2
    Green Tea, Tropicana etc.
    Category based
    (Product) –
    Beverages
    On a more general scale,
    beverages would be
    competitors since instead of
    buying bottled drinks, the
    consumer can buy other
    beverages which can equally
    satisfy him such as milk shakes,
    coffee, tea etc.
    Shared Wallet
    (Product) –
    Food
    Instead of drinks, consumers can
    opt to buy food in order to
    satisfy their hunger.

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