Weekend News: Vishap Mahajan MBA 2 C

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Weekend News

VI S H A P M A H A J A N
M BA
2C
Consumers fail to connect when celebs endorse too many brands

“Over-exposing a celebrity can have its ill-effects. The


consumer starts losing focus and the communication
(of different brands) gets blurred. The consumer fails
to connect with any brand”.

But brand ambassadors such as Bachchan or Dhoni are


rare species. And that explains why most companies
with big advertising budgets are in a hurry to rope one
of them to feature in their commercials. “The idea is to
outdo competition in terms of attracting eyeballs, even
if the costs are high”
Apple launches TV model

Apple Inc introduced a new version of Apple TV on


Wednesday with shows from just two networks,
underscoring its struggles to win over a media
industry worried about losing control over the
pricing of its programs.
The new $99 Apple TV will allow users to rent TV
shows such as “Glee” and “Modern Family” for 99
cents thanks to partnerships with Walt Disney Co’s
ABC and News Corp’s Fox.
Maruti, Tata Motors & Skoda set to drive into MUV
Segment

The country’s largest carmaker Maruti Suzuki India, largest


automaker Tata Motors and Volkswagen’s Skoda Auto
India plan to enter the crossover market, the fastest
growing segment in the passenger vehicle market.

Tata Motors will roll out its Tata Aria, developed from the
Xover concept, in the last quarter of 2010, while Maruti’s
first crossover based on its R3 concept and Skoda
Roomster will hit the Indian road next year, according to
industry executives familiar with company plans.
Rishad Premji is new strategy boss at Wipro

Rishad Premji, one of the heirs to Azim Premji’s neraly


$17 b empire, will get a chance to prove his
management mettle at the top echelons of the Wipro
management after he was appointed chief strartegy
officer of India’s third-biggest software service
exporter.
Nokia Is India’s most trusted brand, again

Nokia emerged as a India’s most trusted brand for the


third year in a row, topping a field of 300 product
and service brands. Colgate retained its No.2
position, while Lux took the No.3 spot in the tenth
edition of the Brand Equity most trusted brand
survey(2010)
Six telcos to be fined for missing rollout deadlines

The telecom department is set to impose penalties on


six new players for delayed rollout of mobile services.

The latest entrants include Videocon, Sistema, Uninor,


Loop, S Tel and Etisalat DB. Aircel Cellular, which
got licences for some circles before 2008, may also
be penalised for delays.
The Drift of the Maggi

Maggi instant noodles, foods major Nestle’s flagship


brand that has dominated Indian instant noodles
market for nearly three decades, is losing market
share on a monthly basis to newer entrants such as
GlaxoSmithKline’s(GSK) Horlicks Foodles,
Hindustan Unilever’s (HUL) Knorr soupy noodles,
Big Baazar’s Tasty Treat,Top Ramen and several
other smaller palyers.
Panasonic to invest Rs 1,400 crore in India

Electronics consumer durables major Panasonic India


plans to invest around Rs.1,400 crore over the next
three years to establish itself as a home appliances
leader in the country.
The company will spend amount on setting up a
technopark in North India and establishing the
brand as a home appliance major besides other
technical operations.
Hyundai SUV Santa Fe to roll out in October

Hoping to be third time lucky, country’s second largest


carmaker, Hyundai Motor India, is launching sports
utility vehicle Santa Fe in an attempt to capture a
slice of the highly competitive SUV market.

To be priced in the range of 22-24 lakh, Hyundai is


targetting the festive season in October for launch.
Thank you

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