CHP 8 - Oligopoly
CHP 8 - Oligopoly
CHP 8 - Oligopoly
Aidarohani Samsudin 1
Characteristics of Oligopoly
Few large firms
An oligopoly is a market dominated by a few large
suppliers who controlling the industry
Aidarohani Samsudin 2
Cont..
Mutual interdependence of firms
The firms under oligopoly are interdependent in
making decision because the number of competition is
few and any change in price & product etc by an firm
will have a direct influence on the fortune of its rivals,
which in turn retaliate by changing their price and
output. Thus under oligopoly a firm not only considers
the market demand for its product but also the
reactions of other firms in the industry.
Aidarohani Samsudin 3
Cont…
Homogenous @ Differentiated products
Product are similar but firm try to differentiate it
through branding, for instance.
Barriers to entry
government regulations, patent rights or franchise
Non-price competition
Advertising
Packaging
Product differentiation
After-sale service
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Sweezy’s Model
Used to explain the kinked demand curve and
price rigidity in the oligopoly model
(mutual interdependence between firms)
Assumptions:
1. If the firm were to increase its price, other firms
will not follow (demand curve is elastic)
2. If the firm were to reduce price, other firms will
follow to avoid losing the market share
(demand curve is inelastic)
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Diagram: Oligoploly
a
Kinked Demand
b
P
D1 (Elastic demand)
c
Price
d
MR1
D2 (inelastic Demand)
0
Q MR2
Quantity
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Cont…
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Calculating profit for Oligopoly Market Structure
Price of X
MC
AC
30
22
15
10
AR
5
Quantity of X
10 15 18
Qe = 10 (at MC=MR) MR
Pe/ AR = RM22 (at Qe)
AC/ATC= RM30
MC1
14 MC2
AC
10
8
6
4
(i)
35
Output ( units )
c) Suppose production cost of the firm increases from MC1 to MC2, what is the
new equilibrium output and price?
d) Calculate total profit at the equilibrium and name type of profit the firm is
making
Perfect
Competition
Monopoly
Monopolistic
Competition
Oligopoly
Aidarohani Samsudin 10
Assignment 2
Fill in the column
Aidarohani Samsudin 11