CHP 8 - Oligopoly

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Definition

Oligopolies are made up of a small number of mutually


interdependent firms, using strategic decision making,
that take into account the expected reaction of other
firms

Example: petroleum industry, airplanes makers, steel


industry and automobile industry

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Characteristics of Oligopoly
 Few large firms
An oligopoly is a market dominated by a few large
suppliers who controlling the industry

 Price rigidity/ stickiness/stability


If any firm makes a price-cut it is immediately
retaliated by the rival firms by the same practice of
price-cut. Hence under oligopoly no firm resorts to
price-cut without making price-output decision with
other rival firms.

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Cont..
 Mutual interdependence of firms
The firms under oligopoly are interdependent in
making decision because the number of competition is
few and any change in price & product etc by an firm
will have a direct influence on the fortune of its rivals,
which in turn retaliate by changing their price and
output. Thus under oligopoly a firm not only considers
the market demand for its product but also the
reactions of other firms in the industry.

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Cont…
 Homogenous @ Differentiated products
Product are similar but firm try to differentiate it
through branding, for instance.

 Barriers to entry
government regulations, patent rights or franchise

 Non-price competition
Advertising
Packaging
Product differentiation
After-sale service
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Sweezy’s Model
 Used to explain the kinked demand curve and
price rigidity in the oligopoly model
(mutual interdependence between firms)

Assumptions:
1. If the firm were to increase its price, other firms
will not follow (demand curve is elastic)
2. If the firm were to reduce price, other firms will
follow to avoid losing the market share
(demand curve is inelastic)
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Diagram: Oligoploly

a
Kinked Demand
b
P

D1 (Elastic demand)
c
Price

d
MR1
D2 (inelastic Demand)
0
Q MR2
Quantity

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Cont…

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Calculating profit for Oligopoly Market Structure
Price of X
MC

AC
30

22

15
10
AR
5

Quantity of X
10 15 18
Qe = 10 (at MC=MR) MR
Pe/ AR = RM22 (at Qe)
AC/ATC= RM30

Thus, profit = Qe(AR-AC)


= 10 (RM22-RM30)
= -RM80 (-ve, <1, so Subnormal Profit)
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Cost/Price/Revenue (RM)
(RM)

MC1
14 MC2

AC

10

8
6

4
(i)

35
Output ( units )

a) Label curve (i) and (ii) (ii)

b) Determine the profit maximizing price and output

c) Suppose production cost of the firm increases from MC1 to MC2, what is the
new equilibrium output and price?

d) Calculate total profit at the equilibrium and name type of profit the firm is
making

e) State two (2) assumptions of the above oligopoly model

f) This oligopolistic model is also known as _______________ model


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Assignment 1
Draw diagrams to show a long run and short run
profit(s) for all market structure.

Market Short-run Profit Long-run


structure Profit
Normal Supernormal Subnormal

Perfect
Competition

Monopoly

Monopolistic
Competition

Oligopoly

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Assignment 2
Fill in the column

Characteristic Number Control Type of Degree of Other


Structure of firms Over Price Product Entry & Exit Attributes
Perfect Competition
Monopolistic
Competition
Oligopoly
Monopoly

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