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    Sampling Techniques in Research Methodology: Presented by

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    sonam1992
    This document discusses different sampling techniques used in research methodology. It defines key terms like sample, population, and sampling technique. There are two main types of sampling: probability sampling, which includes random sampling methods like simple random sampling, stratified random sampling, and systematic sampling; and non-probability sampling, which includes non-random methods like purposive sampling, quota sampling, and snowball sampling. The document outlines the process and merits and demerits of each sampling technique to provide researchers guidance on selecting the appropriate method for their study.

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    Sampling Techniques in Research Methodology: Presented by

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    sonam1992
    38 views18 pages
    This document discusses different sampling techniques used in research methodology. It defines key terms like sample, population, and sampling technique. There are two main types of sampling: probability sampling, which includes random sampling methods like simple random sampling, stratified random sampling, and systematic sampling; and non-probability sampling, which includes non-random methods like purposive sampling, quota sampling, and snowball sampling. The document outlines the process and merits and demerits of each sampling technique to provide researchers guidance on selecting the appropriate method for their study.

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    This document discusses different sampling techniques used in research methodology. It defines key terms like sample, population, and sampling technique. There are two main types of sampling: probability sampling, which includes random sampling methods like simple random sampling, stratified random sampling, and systematic sampling; and non-probability sampling, which includes non-random methods like purposive sampling, quota sampling, and snowball sampling. The document outlines the process and merits and demerits of each sampling technique to provide researchers guidance on selecting the appropriate method for their study.

    Copyright:

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    Download as pptx, pdf, or txt
    38 views18 pages

    Sampling Techniques in Research Methodology: Presented by

    Uploaded by

    sonam1992
    This document discusses different sampling techniques used in research methodology. It defines key terms like sample, population, and sampling technique. There are two main types of sampling: probability sampling, which includes random sampling methods like simple random sampling, stratified random sampling, and systematic sampling; and non-probability sampling, which includes non-random methods like purposive sampling, quota sampling, and snowball sampling. The document outlines the process and merits and demerits of each sampling technique to provide researchers guidance on selecting the appropriate method for their study.

    Copyright:

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    Download as pptx, pdf, or txt
    of 18

    SAMPLING TECHNIQUES

    IN RESEARCH
    METHODOLOGY

    Presented by-
    Sonam Gupta
    1st year B.A.LL.B.(H)
    R.No.536
    INTRODUCTION
    SAMPLE:
    The limited number of items selected from the larger
    group which itself represents the whole population.
     POPULATION:
    The larger group of items having common
    measurable characteristics.
     SAMPLING TECHNIQUE :
    refers to those methods which are used for making judgments
    and taking actions based on sample.
    NEED:
    It saves time , money and energy.
    TYPES OF
    SAMPLING
    TECHNIQUE

    RANDOM/
    NON-
    PROBABILI RANDOM/NON-
    PROBABILITY
    TY SAMPLING
    SAMPLING
    S

    METHOD I
    SIMPLE RANDOM SAMPLING
     Every unit has equal and individual chance of getting
    selected.
    Method of selection –Specified and Objective.

    MERITS DEMERITS
    •Easy to use. •Requires up to date
    knowledge.
    •Eliminate personal •Time consuming and
    baisedness. costly.
    STRATIFIED RANDOM SAMPLING
    It is used when population is heterogeneous in
    nature .
    Techniques of stratification(division into different
    layers or groups) is used.
    MERITS DEMERITS
    •More representative in •Difficult to classify in case
    case of heterogeneous of small size population.
    sample.
    •Improves sampling •Results are sometimes
    design and brings baised.
    convenience.
    SYSTEMATIC SAMPLING
    Only the first sample unit is selected at random
    Other units are automatically selected
    It is in a definite sequence at equal spacing from one
    another.

    MERITS DEMERITS
     Complete and accurate list
    Easy to operate
    of sample is
    needed
    Save time and labour
    Relative efficiency depends
    upon properties of
    population
    CLUSTER SAMPLING
    Used when area is big.
    Area divided into small overlapping areas called CLUSTER.
    Necessary condition for validity:
     Size of cluster should be small.
     Every unit of population must belong to only one cluster.

    MERITS DEMERITS
    •More economical •Less efficient
    •Easy to operate
    MULTI-STAGE SAMPLING
    First selecting a cluster
    Second selecting some elements from the selected cluster
    MERITS:
    More flexible as compared to other methods of sampling.
    Different sampling techniques can be used at different stages.
    DEMERITS:
    Errors are likely to be greater due to variability of the
    estimates .
    CONVENI PURPOSIV
    ENCE E

    NON-
    NON-
    RANDOM/NON
    RANDOM/NON
    QUOTA -PROBABILITY
    -PROBABILITY
    SAMPLING
    SAMPLING

    SNOWBAL
    L
    PURPOSIVE/JUDGEMENTAL SAMPLING
    Based on hand picking of the individual elements.
    Selection is done by choice not by chance .

    MERITS:
    Useful information can be obtained .
    DEMERITS:
    Influenced by personal biasness.
    CONVENIENCE SAMPLING
    Consists of simply taking da case that are available
    MERITS:
     convenient to use
    • DEMERITS:
     Personal baiseness
    QUOTA SAMPLING
    Used when population size is large and abundant.
    Used to improve representativeness of the study.

    MERITS:
    Used in surveys particularly in the commercial world .
     Used to reduce the cost of surveys.
    DEMERITS :
    Baiseness is there.
    SNOWBALL(CHAIN)SAMPLING
    Special type of non probability sampling where
    respondents are difficult to identify .
    MERITS :
    Reduced sample size and costs.
    DEMERITS:
    Baiseness is likely to enter
    ADVANTAGES OF SAMPLING
    TECHNIQUE
    SPEED
    ECONOMY
    SCIENTIFIC APPROACH
    LEADS TO GOOD RESULTS.
    CONCLUSION
    Various sampling techniques adopted for investigation
    usually offers great advantages as to cost, time &
    sometimeeven to quality of results .

    Simple random & purposive sampling techniques are mostly


    used at M.Sc. & PhD level.

    Multistage sampling and stratified sampling should be used


    to get proper representation of population.
    REFERENCES
    Research Methodology by C.R.Kothari
    Research Methods by John Adams/Hafiz T.A.Khan
    Research for marketing decision by Paul. E.Green.

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