Dmaic Vs Dmadv

DMAIC vs.
DMADV-
Similarities and Differences: an
overview
HPGD/OC15/0497
Specialization : Operations
Ananda Shripati Beloshe
WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH

YEAR OF SUBMISSION: 2017
SIX SIGMA
6 sigma is a statistical concept that measures a

process in terms of defects at the six sigma level,
there 3.4 defects per million opportunities.
It is a Quality Philosophy and the way of improving

performance by knowing where you are and where
you could be.
Methodology to measure and improve companys

performance, practices and systems
WHY SIX SIGMA ?
Six Sigma emerged as a natural evolution in

business to increase profit by eliminating defects
The Current business environment now demands
and rewards innovation more than ever before
due to:
o Customer Expectations
o Technological Change
o Global Competition
o Market Fragmentation
3
SIX SIGMA METHODOLOGY
(It takes money to save money)
DMAIC
Six Sigma Improvement Methodology
DMADV
Creating new process which will perform at Six Sigma
4
WHAT IS DMAIC?
(Define,Measure,Analyse,Improve.Control)
A logical and structured
approach to problem solving
and process improvement.
An iterative process
(continuous improvement)
A quality tool which focus on

change management style.
5
PHASES
Phases of Six Sigma are:

Define specific goals to achieve outcomes,
consistent with customers demand and business
strategy
Measure reduction of defects
Analyze problems ,cause and effects must be
considered
Improve process on bases of measurements and
analysis
Control process to minimize defects
6
WHAT IS DMADV?
Acronym for:
Define the project
Measure the opportunity
Analyze the process
options
Design the process
Verify the performance
7
DMAIC and DMADV Similarities
DMAIC and DMADV do have a number of similarities

that are worth noting.
They both use statistical tools and facts in order find
solutions to common quality-related problems and
focus on reaching the business and financial goals of
an organization.
Both are implemented by Green Belts, Black Belts and
Master Black Belts.
DMAIC and DMADV Similarities
Used to reduce defects to fewer than 3.4 per million

available opportunities.
Their solutions are data intensive and based only on
hard facts.
Both are inspired by Demings PDCA cycle.
Use structured methods to reduce variation and solve
problems
Collect and analyze data to make informed decisions
Use teams to solve problems
Have a customer focus
Use many of the same tools (brainstorming, FMEA,
DOE)
DMAIC and DMADV Differences
With DMADV, the Design and Verify steps deal with

redesigning a process to match customer needs, as
opposed to the Improve and Control steps that focus
on determining ways to readjust and control the
process.
DMAIC typically defines a business process and how
applicable it is; DMADV defines the needs of the
customer as they relate to a service or product.
With regards to measurement, DMAIC measures current

performance of a process while DMADV measures
customer specifications and needs.
Control systems are established with DMAIC in order to
keep check on the business future performance, while
with DMADV, a suggested business model must undergo
simulation tests to verify efficacy.
DMAIC concentrates on making improvements to a
business process in order to reduce or eliminate defects;
DMADV develops an appropriate business model destined
to meet the customers requirements.
DMAIC addresses the current process; DMADV addresses

the design process.
DMAIC reduces/eliminates defects (reactive); DMADV
prevents defects (proactive).
DMAIC includes specific solutions; DMADV is part of the
solution design process.
DMAIC includes controls to sustain the gains; DMADV
includes verification and validation of the finished design.
DEFINE
Define the goals of the improvement activity.

The most important goals are obtained from
customers.
At the top level the goals will be the strategic
objectives of the organization, such as greater
customer loyalty, a higher ROI, increased market
share, or greater employee satisfaction.
At the operations level, a goal might be to increase
the throughput of a production department.
At the project level goals might be to reduce the
defect level and increase throughput for a particular
process.
MEASURE
Measure the existing system.
Establish valid and reliable metrics to help monitor

progress towards the goal(s) defined at the previous
step. Begin by determining the current baseline.
Use exploratory and descriptive data analysis to help

you understand the data.
ANALYSE
Analyze the system to identify ways to

eliminate the gap between the current
performance of the system or process and the
desired goal.
Use statistical tools to guide the analysis.

IMPROVE
Improve the system.

Be creative in finding new ways to do things better,
cheaper, or faster.
Use project management and other planning and
management tools to implement the new approach.
Use statistical methods to validate the improvement.
CONTROL
Control the new system.
Institutionalize the improved system by modifying

compensation and incentive systems, policies,
procedures, MRP, budgets, operating instructions and
other management systems.
You may wish to utilize standardization such as ISO

9000 to assure that documentation is correct. Use
statistical tools to monitor stability of the new
systems.
The Define Phase- Tools
Bench marking
Process Flow Mapping
Flow Charts
Project charter
Review existing data
SIPOC
The Measure Phase- Tools
Gage R&R
Value stream Map
Defect Matrics
Statistical Analysis
Data collection- Run chart, Time Series chart, Time
value chart, Pareto chart.
The Analyse Phase- Tools
Fishbone diagram
FMEA
Root cause analysis
ANOVA
Cause and effect diagram
Scatter diagram
The Improve Phase- Tools
Modeling
Tolerance control
Defect Control
Design changes
Piloting
Best Practices
DOE, Mistake proofing
The Control Phase- Tools
SPC chart
Performance Metrics
Multiple Regression
Train
The Design Phase- Tools
Design of Experiments
TRIZ
Action Plan
The Verify Phase- Tools
Control Chart
TRIZ
Control Plan
CONCLUSION
DMAIC and DMADV are both good tools of six sigma

which can be implemented for improvement.
The traditional DMAIC method is used to solve issues
dealing with current existence of defects and variation,
whereas DMADV is used to design new products. In a real
life industrial environment, there might arise a case in
which a project adopts the DMAIC approach to improve a
process, only to realize that the best improvement gains
will result from employing a Design for Six Sigma, or
DMADV approach.
The best solution then lies in the integration of the DMAIC
model with DMADV tools and the concepts of design / re
design. An integration of the DMAIC and DMADV
approaches,
Thanks.

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DMAIC vs.

WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH

6 sigma is a statistical concept that measures a

It is a Quality Philosophy and the way of improving

Methodology to measure and improve companys

Six Sigma emerged as a natural evolution in

A quality tool which focus on

Phases of Six Sigma are:

DMAIC and DMADV do have a number of similarities

Used to reduce defects to fewer than 3.4 per million

With DMADV, the Design and Verify steps deal with

With regards to measurement, DMAIC measures current

DMAIC addresses the current process; DMADV addresses

Define the goals of the improvement activity.

Measure the existing system.

Establish valid and reliable metrics to help monitor

Use exploratory and descriptive data analysis to help

Analyze the system to identify ways to

Use statistical tools to guide the analysis.

Improve the system.

Control the new system.

Institutionalize the improved system by modifying

You may wish to utilize standardization such as ISO

DMAIC and DMADV are both good tools of six sigma

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