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    B2B Project

    Uploaded by

    Swati Sucharita Das
    Wipro Infrastructure Engineering (WIN) Enterprises and Israel Aerospace Industries (IAI) will set up a factory in India to make composite aircraft parts and assemblies. The partnership will strengthen Wipro's presence in the growing aerospace sector and position it as a supplier for global aircraft makers. The factory is expected to generate growth, infrastructure development, employment opportunities, and increase India's technical know-how in aerospace as part of the Make in India initiative. WIN will analyze its business objectives, operating environment, customer needs, strengths, weaknesses, opportunities, threats, competitors, and untapped markets to develop an effective marketing plan.

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    B2B Project

    Uploaded by

    Swati Sucharita Das
    78 views6 pages
    Wipro Infrastructure Engineering (WIN) Enterprises and Israel Aerospace Industries (IAI) will set up a factory in India to make composite aircraft parts and assemblies. The partnership will strengthen Wipro's presence in the growing aerospace sector and position it as a supplier for global aircraft makers. The factory is expected to generate growth, infrastructure development, employment opportunities, and increase India's technical know-how in aerospace as part of the Make in India initiative. WIN will analyze its business objectives, operating environment, customer needs, strengths, weaknesses, opportunities, threats, competitors, and untapped markets to develop an effective marketing plan.

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    B2B Project

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    Wipro Infrastructure Engineering (WIN) Enterprises and Israel Aerospace Industries (IAI) will set up a factory in India to make composite aircraft parts and assemblies. The partnership will strengthen Wipro's presence in the growing aerospace sector and position it as a supplier for global aircraft makers. The factory is expected to generate growth, infrastructure development, employment opportunities, and increase India's technical know-how in aerospace as part of the Make in India initiative. WIN will analyze its business objectives, operating environment, customer needs, strengths, weaknesses, opportunities, threats, competitors, and untapped markets to develop an effective marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    78 views6 pages

    B2B Project

    Uploaded by

    Swati Sucharita Das
    Wipro Infrastructure Engineering (WIN) Enterprises and Israel Aerospace Industries (IAI) will set up a factory in India to make composite aircraft parts and assemblies. The partnership will strengthen Wipro's presence in the growing aerospace sector and position it as a supplier for global aircraft makers. The factory is expected to generate growth, infrastructure development, employment opportunities, and increase India's technical know-how in aerospace as part of the Make in India initiative. WIN will analyze its business objectives, operating environment, customer needs, strengths, weaknesses, opportunities, threats, competitors, and untapped markets to develop an effective marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    B2B Project

    Swati Das(UM16239)
    Akshika Kachroo(UM16252)
    Deepali Agarwal(UM16264)
    Sambit Sahu((UM16279)
    Siddharth Dash(UM16294)
    Article 1:
    Snap Bizz ties up with bigbasket
    Article 2:
    Selected Article:
    Wipro arm, Israel aerospace to make aircraft structures

    Wipro Infrastructure Engineering (WIN) Enterprises and Israel Aerospace

    Industries (IAI) to set up a factory to make composite aero structure parts


    and assemblies for aircraft makers.

    It wants to build a local ecosystem of aerospace and defence suppliers that

    could serve the local market as well as global firms

    This partnership will strengthen Wipro's presence in the growing aerospace

    sector and stand as a partner of choice for global OEMs and Tier-1
    suppliers.
    Opportunities identified:
    Growth prospects, infrastructure development, and
    employment generation

    Will increase technical know how and contribute in

    Government's Make in India initiative and later expand it

    Will help to explore emerging business opportunities in key

    markets
    Methodology to come up with the marketing plan

    Identifying the business objectives

    Analysing the environment in which Wipro Infrastructure


    Engineering (WIN) Enterprises operates
    Understanding customer needs

    SWOT Analysis of WIN

    Competitor Analysis

    Understanding the untapped potential of competitors

    Identifying the target markets which the company may have


    overlooked

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